Hello GCo Readers! Just to remind you all: the GBase is a curated database of all new and existing examples of gamification. The best part is that if you know of any companies that feature gamification, you can submit it and we will feature it in this ongoing series of new GBase additions. This week, we…
Tuesday the festival opened with a keynote by the ever enlightening Jane McGonigal. Most of her talk was focused on the history of her self improvement game, SuperBetter. While this information is interesting, and the story of her recovery inspirational, it was a lot of information she’d already presented at other times. However, she than…
The following is an op-ed by Ashok Kamal, Host of GSummit and CEO of Bennu: In many ways, the recent Gamification Summit (GSummit) in San Francisco marked a turning point in the development of gamification. GSummit speakers and participants celebrated gamification’s integration into every business function, the increasing sophistication of gaming science and technology, and the…
In recent years, churches, non-profits and humanitarian organizations have been using gamification to foster empathy and awareness of domestic and global poverty. I try dozens of gamified apps per week, and none has ever brought me to tears until last month, when I played a game called SPENT, a choose-your-own-adventure style game that highlights the everyday dilemmas…
My excitement about attending this year’s Games 4 Change Festival was definitely well founded. Throughout the entire day there was a palpable excitement in the air, every conversation I had was about the limitless potential of games and how we’re witnessing a unique moment in human history. It was electric.
Tell a random person on the street that your character just dinged fifty in CoH, and they might look at you strangely. Even when you explain to the non-gamer in English that your character or avatar or toon (take your pick) just reached level fifty in the online game City of Heroes by meeting challenges and…
Hello GCo Readers! In light of the passing holiday, I would like to present this roundup in the guise of remembering the fallen startups of our past. The news presented this week will allow you to incorporate gamification for loyalty, check out one case where gamification didn’t work, inspire you about gamification in recruitment, and…
Hello GCo Readers! Today we have three new examples of gamification added to the GBase: uBoost is an education program that uses currency, badges, leaderboards, avatars and SMS to deliver real-time feedback and engage students. The Dew Crew is a marketing and loyalty campaign by Mountain Dew and Dale Earnhardt Jr that connects Facebook fans with…
This week on the Gamification Roundup, we have news on gamification as a means of growth (and decline) in a number of different topics: “Healthy Competition” is taking on a whole new meaning as companies pit employees against themselves for health, Sandra Day ‘O Connor creates a SimCity-like game to teach local government, Striiv addicts…
This week on the gamification roundup, we got quirky news and some successes in the gamification industry. On the quirky side, Domino’s Pizza Hero game is being used as a recruitment tool and an interesting concept of making games more passive called “Telefication” is being discussed. In the gamification industry, Blue Shield healthcare is reporting…
This week on the gamification roundup, we’ve got some good news on new releases in the gamification world. Jive is rolling out an Advanced Gamification Module with Bunchball, Outbid is bringing social elements and gamification into the auction world, Energy Battle cuts energy consumption by 45%, Katie Salen talks about newly learned gaming principles for…
“Make love games, not war games” was the theme for most of the day at GDC Day 2. Although many speakers and companies were a part of the Games for Change track, a few of them stuck out more than others. Lincoln Brown of Sojo Studios (the creator of Wetopia) was definitely one of those…
This year’s SxSW has been even more festive than years past, with the alternating rain and sun driving social media hordes in and outdoors over the weekend. In between bouts of over-drinking, endless parties, sponsored taco trucks and coffee “scrums”, there were some interesting sessions at the conference on the topics of gamification and engagement….
When you see a 20×8 foot metal board, you’re probably thinking like me…that Tyler Perry may one day have a zombie themed pizzeria with a coinciding game–the more zombies you kill on screen, the more starving people (in real life) you can feed. This concept, a sure winner, was imagined using a gamified ideation tool…
This week in the roundup we got news about some unconventional and unique uses for gamification. In public relations, there is some untapped potential for gamification as a storytelling tool. Gamification is also seeing some unique applications in the social good and education sectors, featuring gamified philanthropy and educational MMO games. Gamification is definitely said to be…
