In order to detect vision disorders among students, schools have long relied on the venerable 150 year old wall chart to conduct vision screening. However, conducting wall chart examinations are not completely fool proof as students find various ways to game the process. Here is where a gamified vision testing system designed by nonprofit organization VisionQuest 20/20 may prove to be the solution.
“It turns out video games are just a Trojan horse for studying interest-driven learning” – Constance Steinkeuhler
Now here’s an ironic twist: for all those decades in which academia has been demonizing video games by claiming its taking time away from teenage reading, it now turns out gaming has become one of the main catalysts for teenage reading in boys. I’m not referring to text inside the games nor am I suggesting gamifying reading with points, badges and leaderboards either. I’m saying teenage boys involved in complex games called Massively Multiplayer Online games are taking time aside from their game play to spend hour’s deeply analyzing and creating texts whose difficulty was rated to be college level or higher by experts. Reading and writing are back!
When it comes to innovation, the gamification community is well-aware of the power of a fun game with many engaged players, like the crowdsourced AIDs research game Fold.it, for example. It’s no wonder that Pandodaily editor and NYU Professor Adam Penenberg felt compelled to write an entire book on the subject entitled Play at Work: How Games Inspire Breakthrough Thinking.
We invited Adam to come on our Gamification Revolution webshow to discuss some of his findings on the innovative power of games. Check out the full video below:
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Be sure to catch our next episode on Thursday, November 7 at 1PM ET/1800 GMT, where we will feature Adweek Gamification Panelist and Boombox CEO, John Hendricks as our next guest.
Loyalty programs are mostly buy 10-get-one-free, but they can be accomplish so much more. In recent years, the loyalty industry has embraced gamification, advancing our understanding of what works – and what doesn’t – to drive customer behavior.
Watch loyalty pioneer Mark Goldstein in this GSummit SF 2013 talk as he covers the ins and outs of gamified loyalty, with an emphasis on how to bring fun, social and scalable engagement to loyalty endeavors – and how you can apply these lessons to your organization.
Be sure to also subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.
“Gamification and Activism Done Right”
That was a recent tweet by Chris Albon, a well-known political scientist and coder who writes about using technology for social good. Albon was referring to “Where’s Damascus (Don’t Ask Us)”, a game created by a new little start-up called UsVsTh3m. UsVsTh3m is funded and incubated by UK publisher Trinity Mirror, which like many of its peers, is trying to create new revenue opportunities through a series of cheeky games with political commentary.
What happens in the classroom when learning becomes a heroic journey? Rather than desks and chalkboards, what if students had quests and guilds? Going beyond simply swapping grades with badges and achievements, Lucas Gillispie, founder of the WoWinSchool Project, will share the journey he and other adventurous educators have begun using World of Warcraft and other MMORPGs to engage students in a playful approach to practicing reading and writing skills. Along the way student-heroes are becoming better communicators, leaders, and connecting with a global audience.
Watch Lucas’ full GSummit SF 2013 talk below! Be sure to subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.
The concept of game based learning was developed around ten years ago, and it has become a very popular one in various circles. A very good example of this is in business. Traditionally, business has been associated with boredom, since most of the things done in the name of business are basically routine. This means that there is a lot of room for one to lose their focus and drive especially if they have to do repetitive tasks. Doing training in business also poses challenges to many, since it usually involves the use of very abstract concepts and terms. However, game based learning techniques are starting to emerge as a solution to some of these solutions, specifically for training.
No matter where you travel in the world, one thing is consistent: taxis suck. They frequently don’t know where they’re going, they try to rip you off, driver’s often have trouble communicating, and credit card acceptance is more rare than a unicorn. Against this context, a number of startups have made great inroads in transforming livery transport. Uber and Lyft are probably the most famous – though their approach has been to replace taxis entirely rather than work with existing systems. GetTaxi, however, aims to empower their drivers in a way not seen before.
For all you gamification advocates pushing to implement more fun into your organization, this video is for you.
This past GSummit, we gathered Thomas Hsu, Social Collaboration and Gamification Manager at Accenture, Sascha Goto, Senior Program Associate at McKinsey, Naureen Meraj, Senior Global Director of Gamification & Strategy at NTT Data, and Bart Briers, Director of Services and Solutions at CTG to all discuss their experiences consulting and implementing gamification at their organization.
These three individuals have been heralds for the gamification cause at each of their respective organizations and have good advice for those looking to take on that role for their own company as well. Watch the full video below to see what they had to say.
Also, be sure to subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.
Looking for more reasons to justify a purchase of Google Glass? How about getting the ability to race against your virtual ghost? Race Yourself (formerly GlassFit) is a London-based startup that just raised over £100,000 in seed funding to bring this gamified exercise concept to Google Glass.
Gamification has proven to be a powerful tool in driving change across nearly all environments—business, personal goals, even education. What is it about gamification that makes it so successful in changing behavior? It isn’t just about points or badges, or earning little gold stars. The best gamification strategies are all about engagement, driven by motivation.
Science tells us that motivation is the single most important factor when it comes to learning and changing behavior—far more important than breadth of skill, or even innate talent. Increase motivation, and you will increase learning—surpassing limits in ways you never imagined—no matter the subject, domain, or context.
Join cognition expert Andrea Kuszewski for a lively, non-technical discussion of the science of motivation, dissecting that ‘magical’ process going on in the brain that is such a critical factor in engagement and learning in this GSummit SF 2013 talk. Watch the full video below!
Also, be sure to subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.
The Gamification Revolution is the only live gamification webcast featuring Gabe Zichermann and fellow gamification experts every week. Be sure to catch our next episode on Thursday, October 31 at 1PM ET/1800 GMT, where we will feature GSummit Global speaker and author of the new book Play at Work: How Games Inspire Breakthrough Thinking, Adam Penenberg.
Remember you can participate in the show if you sign-in and RSVP! Signing in will allow you to receive show reminders, ask questions, and even join Gabe and our guest for a live question.
In this episode, Ryan Mizusaki, GM of Learning at Delta, shares the full story on how Delta arrived at a gamified training solution and its development process to make learning about flight culture get adopted by 98% of Delta’s trainees. Watch the full video below and if you want even more information on this story, visit GSummit Global for Ryan’s full length talk.
Alzheimer’s Australia Vic has opened up Australia’s first dementia learning center to educate people about the effects of dementia through virtual-reality simulations, according to Australian Ageing Agenda.
The simulation’s primary goal is allow students to envision the cognitive and perceptual difficulties that dementia sufferers deal with in their daily life routines.
Surely you must’ve heard of Kevin Werbach’s Coursera Course on gamification? (The next Coursera semester starts Jan 27th 2014)
Gamification is a hot growth industry, with billions of dollars in revenue and thousands of new jobs set to be created in the next decade. To accomplish this, organizations of all kinds will need to train and educate leaders of tomorrow on this critical discipline. But how do you teach a topic where core concepts are in a state of flux, examples and patterns are evolving rapidly and learners expect the entire experience to be fun and rewarding? Join Professor Werbach, teacher of the massively successful #Gamification12 MOOC as he discusses the hard-won lessons of teaching Gamification — and how this understanding can make any training, education or development process more successful for your organization. In this GSummit 2013 video expect to learn
Watch the full video below! Also, be sure to subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.
In most of our wallets these days lies a series of punch card loyalty programs that offer us anything from free sandwiches to free haircuts and just about everything in between. All we have to do is buy ten of them at the regular price first. Unfortunately, problems abound with this situation, both for the consumer and the retailer alike. Isn’t there a better way to produce loyalty?
