October 1, 2026
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what critics don't understand about education in gamification

What Critics Don’t Understand About Gamified Education

Eugene Sheely58 mins

Critics of gamified education always seem to miss some major points:

  1. Gamified education is much more than making mundane activities like work and study fun
  2. What makes a game fun is constant learning
  3. Not all gamified activities are fun, but they’re engaging
  4. Gamified education is the best way to leverage our new technologies to gain the necessary skills and knowledge in the information age

Gamified education should be advocated for its most practical reason: It’s the best method we know on how to organize learning environments to increase knowledge in both diversity and density. Gamified education is not merely an improvement from the current traditional educational model; it’s a completely new innovative way of learning.

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The Winner Effect: How Success Affects Brain Chemistry

Eugene Sheely115 mins

There’s a very interesting phenomena in biology I’ve been wanting to link to gamification called “the winner effect.” When any animal, from fish to humans, wins a contest, they have a large release of testosterone and dopamine in the brain. Over time this changes their brains structure and chemical makeup, making them more confident, smarter, and able to take on larger challenges than before.

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i-kifu

How Gamification is Finding Its Way into Japan’s NPO Sector with i-kifu

Heong Weng Mak012 mins

Since its first emergence of the word in 2010, the gamification movement has gained the attention of a wide range of audiences, reaching to all four corners the globe. From the corporate offices of America to the Streets of Hong Kong, gamification has made an impact in people’s daily life. Speaking of making an impact, non-profit organizations are realizing the potential gamification could be used as a tool for change and a organization called i-kifu based in Tokyo, Japan is aiming to do just that. Gamification Co had the opportunity to interview i-kifu founder, Nhat Vuong to talk about his web-based platform.

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Gamification Roundup – April 9, 2012

Ivan Kuo11 mins

This week on the Gamification Roundup, we got news filled with possibilities. NextJump provides an leisurely gameplay platform akin to Draw Something, GDC Online is making a gamification summit in Austin, Bunchball writes an article about the work ethic of millenials, International scientists create an epidemic game to research disease outbreak models, and Bluewolf and Bunchball partner up to…

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bigdoor gavin hewitt

Why Real Rewards Matter: BigDoor’s Approach to Loyalty

Ivan Kuo12 mins

Despite the overwhelming focus on badges in the gamification community, badge-only solutions have minimal impact on long term customerengagement. Big brands have discovered that the secret to driving customer loyalty is allowing customers to redeem points for tangible and intangible rewards.  Discover both why redeemable rewards work to build loyalty and engagement, as well as how to successfully integrate a rewards system into a gamified loyalty program. Using examples from the NFL, Yamaha Corporation and Adobe, find out what customers are looking for, and how rewards fit into the gamification puzzle in this talk by BigDoor’s VP of Sales, Gavin Hewitt.

Expect to learn:

  • Why are rewards important in a consumer facing gamified loyalty solution?
  • How are big brands embracing rewards and sweepstakes in their own loyalty programs?
  • What are some best practices for implementing a rewards program for your brand?`

Also, be sure to subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.

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Study Reveals Game Based Training Impact on Weight Loss

Heong Weng Mak03 mins

Anyone with a sweet tooth knows exactly how difficult it is to resist unhealthy foods that taste great. Countless diet programs have been established over the years to try to train people to choose healthier foods and avoid empty calories that pack on the pounds. However, the secret ingredient diet plans may be missing is game based training that has shown promising real-world results that lead to additional weight loss.

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Improving Your Business English With Wall Street Journal’s Newsmart

Heong Weng Mak04 mins

On the theory that the best way to learn “business” English is by reading the Wall Street Journal and other publications of Dow Jones & Co., the WSJ has launched an online video-driven educational program called Newsmart. A subscription based service, Newsmart proposes to use game based learning to teach business English to non-English speakers by exposing them to actual WSJ articles and videos drawn from the general areas of business, finance and technology news. Once the learner has read or viewed the media, she is guided through an array of exercises intended to test comprehension and to both teach and improve vocabulary and grammar. A beginning user is also offered the opportunity to self-test on a TOEFL interface presumably to assist the student in determining the proper entrance level.

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hsn arcade

HSN is Reinventing Online Shopping with Gamification

Ivan Kuo11 mins

Did you know that HSN is more than just a TV-shopping channel? Since 2011, HSN has reinvented itself as a total entertainment and shopping portal with gamification and now sees over 200K daily interactions online .

At GSummit SF 2013, Jill Braff, Executive Vice President of Digital Commerce at HSN, took the main stage to share some statistics and the story behind HSN’s awesome success.

Be sure to subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of Jill’s presentation by downloading it here.

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GSummit 2012 Behind the Scenes: Byron Reeves on Games at Work

Taavi Lindmaa21 mins

(12/26 Gamification Expert Interviews Unlocked)

Every week until GSummit SF 2013, we’ll be unlocking some special content from last year to give you a preview on what to expect this April 16 – 18.

Byron Reeves of Stanford University discusses his research on how people react to games and his fascination towards games emerging in the enterprise:

To see more expert gamification videos, visit our Video page or Subscribe to our YouTube channel! Learn the latest in gamification by going to GSummit SF 2013. Register today!

Image by MridulRaj

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