Starlite MMO Game Set to Educate Gamers in Beta Release Before 2013 In the wee hours of Monday, August 6, 2012, science geeks from across the globe waited with bated breath while NASA’s immense, expensive, and undeniably awesome Mars Curiosity Rover walked the gauntlet known in space circles as “Seven Minutes of Terror.” Engineers at Mission Control…
On Wednesday, global advertising network, Saatchi and Saatchi and Ipsos, a private research think tank, released a report that found most americans want gamification at work. This may come as a surprise to businesses that block social networking sites and restrict using the Internet for idle pastimes, but those familiar with gamification already understand that social…
When we’re children, being taught how to read and encouraged to do so as often as possible, we’re told that we can find the world within the pages of books. Now it seems that you can find pages of books scattered around the world. Rapper Jay-Z’s new memoir Decoded, set to be released on November…
With millions of members from all over the world, Zoosk is already one of the most popular online dating communities. Now the company is adding some gamification elements to encourage more connection and improve the overall user experience. Considering that 75 percent of Zoosk users are under the age of 35, adding some game mechanics…
Nike is a brand that has been engrained in the United States and around the world. Motivating people worldwide to “Just Do It”™ and be active; it is a beacon of health, wellness, fashion, and promoting physical activity. However, Nike hasn’t always been this successful. Arguably Nike’s most important product line is their running shoes. Nike has had fierce competition from Under Armour and Adidas for many years. Nike took a step forward and used gamification to increase customer engagement and brand awareness to take control of the running shoe market.
Coursera Gamification Class – Week 2 Hope the transition out of Summer isn’t getting you too down and out! We received a ton of positive feedback for our first study guide and are pleased to provide our lovely readers with our second week’s study guide. Keep up the hard work with the Coursera courses and…
The way students learn is changing. The skill sets required to succeed in the 21 st century are changing. Educators are wondering how to effectively prepare students for today’s world. The Bill & Melinda Gates Foundation, along with other partners, have granted $10.3 million to fund the Games, Learning, and Assessment Lab—GLASS Lab—a new initiative focused…
The Gamification Revolution is the only live gamification webcast featuring Gabe Zichermann and fellow gamification experts every week. Be sure to catch our next episode tomorrow on Wednesday, October 9 at 1PM ET/1800 GMT, where we will feature prominent gamification community figure, Yu-Kai Chou.
Remember you can participate in the show if you sign-in and RSVP! Signing in will allow you to receive show reminders, ask questions, and even join Gabe and our guest for a live question.
Last week, Lithium’s Chief Scientist Michael Wu came on the show to discuss the psychology behind engagement and motivation. During the show he mentions the following on the morality of motivating others intrinsically:
“Engaging with people through their intrinsic motivations isn’t good or bad…it’s just the way it is”
What does he mean? Watch the full episode below to get a thorough explanation of the meaning behind intrinsic/extrinsic motivation, how motivation changes over time, and a glimpse into Lithium’s IT security practices:
Looking at games in education for the classroom, as a teacher you might wonder if it is right for you. So let’s see if we can’t answer that question, shall we? Every child learns differently. This is a fact. Some children learn from reading a book. Some children learn from hands on experiences. Yes, some children even learn from playing video games. In fact, history teaches us that most children do.
Sometimes when you want to gamify in a large organization, the hoops and hurdles you need to surpass may seem daunting. Sascha Goto is an Senior IT Manager at McKinsey who was able to successfully implement his own low-tech gamified system and was able to share some wisdom for us all on how we might approach doing the same thing.
He joined us on our weekly Gamification Revolution webshow with Gabe Zichermann and talked about:
Watch the full interview below and catch this week’s special double-guest episode on gamifying loyalty with Maritz’ Barry Kirk and Bill Hennessey this Thursday at 1 PM ET.
Limited-Time Offer Delivers Everything Organizations Need to Gamify Their Salesforce Platform to Increase Adoption, Chatter Use, Data Quality and Completion, and More Bunchball has released a free 30-day license of Nitro for Salesforce as a part of their announcements at Dreamforce 2012. This is a fantastic solution for those looking to adopt some gamification without…
Mario Herger of Gamifcation-Enterprise and SAP recently gave a workshop in which he and a couple other SAP employees thought of some new applications for gamification. One SAP employee blogged about how his group came up with a way to gamify solutions for problems. One issue they worked on was how to motivate diabetics to do…
Gamification startups have enjoyed a steady increase in popularity and profitability in recent years. This has sparked the interest of many non-gaming oriented businesses to introduce games into their services in an effort to attract more customers. But plunging into the trend is by no means easy. So, how can businesses effectively launch their own gamification efforts?
One of the questions I’m asked most frequently is: “What are the biggest mistakes/risks/pitfalls of Gamification?” My answer almost always includes a cautionary note about the risks of compelling people to “play” gamified experiences, because using force reduces a sense of agency. This is a trap many companies fall into when they gamify an employee process. No matter how much money they spend building an amazing, engaging system, many HR folks fail to consider how they’ll get users to participate beyond “they have to”, or “this is the new process.”
New gamification research out this week from UPenn’s Wharton Business School puts a spotlight on this thorny question, looking at the efficacy of sales team gamification when it’s optional vs compulsory through a primary research project at a high-growth tech startup. The results indicate that gamification is effective at improving employee satisfaction, but if its compulsory it may actually reduce their overall affect.
A week ago, today, we kicked off our second Gamification Summit in New York. The results have been awesome, and for those of you who were unable to attend, we are releasing the slides from the conference and also be sure to check out the live blog for a recap off all of the events….
