True Office is Gamifying Financial Services Compliance Training

The financial services sector is now taking gamification seriously and with the help of True Office, employee compliance training has never been more engaging. True Office, a one year-old startup, has attained some success working with several financial services by gamifying regulatory compliance training. Currently being tested in three banks, the startup’s product aims to…

Read More

ePrize Sales Contest Builder for SalesForce Turns Any Sale Into a Competition

The Detroit-based startup, ePrize, has announced the release of their Sales Contest Builder application for Salesforce. Available through Salesforce AppExchange, the incentive system is already in use by heavy hitters such as Comcast, Federal Signal and even the Detroit Pistons.  The Sales Contest Builder works in a simple feedback loop: goals are created for any…

Read More

Pug Pharm Announces World’s First WordPress Gamification Solution with its Picnic™ Customer Engagement Engine

VANCOUVER, BC – August 28, 2012 – Pug Pharm Productions Inc., a technology leader in customer gamification, retention, and activation, today announced that it has extended its Picnic™ Customer Engagement Engine to support integration with websites built using WordPress. Building upon Picnic’s™ existing support for Javascript, Flash, and mobile platform integration launched last year, Pug…

Read More

GCo Review – Nike Fuelband Review: Conclusion

The Nike Fuelband Review Conclusion After one month with the Fuelband, I have achieved the following: earned 81,403 Fuel, walked 292,717 steps, burned 31,833 calories, traveled 143.22 miles. The whole month so far has been pretty interesting since I’ve incorporated the Fuelband into my lifestyle. I’ve used this little device as both the laziest person in the world and a…

Read More

New Examples of Gamification Added to the GBase – August 24, 2012

This week in the GBase, we have three new examples for health and wellness gamification applications: Zombies, Run! – an immersive running game that has players running away from zombies to collect supplies and build up their virtual base Keas – an employee wellness application that places an emphasis on points, badges, and teamwork SlimKicker – is a gamified…

Read More

Selling Brain Games or Brain Marketing? Lumosity Raises $31.5M

In addition to ClassDojo’s recent VC success this week, Lumosity has just raised $31.5M in series D funding for their cognitive exercise games. The round was led by Discovery Communications and a number of existing investors to bring Lumosity’s total funding up to about $70M. Lumosity’s cognitive exercise games were created to combat declining neurological functions…

Read More