FedEx has successfully launched a new social collaboration platform for its employees to reward them for sharing information with others. For a company that has been dominant in their market space for 40 years, FedEx has realized that they must “reinvent” themselves to stay successful for another 40 years. Meet Bryan Barringer, the new manager…
Image by gibsonsgolfer When managers want good performance from their employees, the current tactic is to offer a reward to the best performers. This is the basis for much of the way people use rewards to drive behavior but what if you offered the reward upfront instead? One new study from the University of Chicago…
Last week, United launched the MileagePlus Digital Media Store so that all their 70 million members could have more options to spend their miles on. Krishnan Sarananthan, managing director of Mileageplus and GSummit keynote, stated that customers were wanting to redeem their miles for something other than another flight. He touted: “Some of our members are…
This week in the GBase, we have three new examples added for Finance, Consumer Applications, and Productivity: Blast Rate – is a fun way to organize and rate images from Flickr Misys Mobile – is a mobile banking feature from Misys that encourages frugal spending with social elements, points, achievements, and leaderboards. Users can even earn…
At the last GSummit, Samantha Skey spoke about the Millenial Mom and the Power of Collaborative Consumption. The modern parent is as crafty as ever and in the realm of gamification, they are no exception! We’re going to begin a new segment called GParents featuring parents and their systems of gamification they have developed for their…
Oxford University Press has announced a partnership with game developer SecretBuilders to promote the publisher’s “50 Great Reads Before 15” initiative. The partnership will produce a series of web and mobile games meant to transform classics like Alice in Wonderland and Macbeth into interactive learning experiences for kids and teens under 15. Laura Pearson, General Manager of Oxford’s American…
5 Tips on Making The Nike Fuelband Work for You: Last week I spoke about my initial thoughts of using the device. This week I’m going to talk about how to fully use the Nike Fuelband to your advantage. One recent NYTimes article laments the Fuelband’s capabilities, calling it inaccurate. I agree with some of…
The second gsummitX London went really well on Monday night. With over 30 attendees from across the industry we had a chance to meet up at the prestigious Capgemini offices in Holborn Circus.
San Francisco based startup Kiip has just secured a deal with UK-based sushi chain Yo! Sushi for Kiip’s mobile rewards network. The rewards network has been very successful so far, having gotten a recent $11M Series B funding and this partnership would mark Kiip’s first entry into the international market. Kiip’s current strategy has lent itself very well…
Online travel site Expedia.au has partnered with 5 agencies to produce Australia’s largest gamification project called Tag Me if You Can. The project is an international scavenger hunt that invites players to follow Australian reality-TV star Nathan Joliffe‘s secret location through a series of videos and clues. If players are able to tag Joliffe’s location on a map…
Frank Meehan, founder of Kuato Studios, is designing an iPad game to teach programming for kids that will feature Siri’s voice recognition software and it’s starting to look quite impressive. For starters, he has recruited a team of developers from companies like Rockstar (Grand Theft Auto) and Konami (Metal Gear) to produce a third-person shooter…
For this Nike Fuelband review, I am using a retail Nike+ Band in the medium size without any length extenders. I also take public transportation to commute to and from Manhattan every day: So it has been one week since I’ve owned this device and there are definitely some things to be said about the…
Today in our Gamification Company Database we have three unique gamified applications to share with you today: TravelSmart Tracker – is a gamified experience focused around creating your own personalized travel infographic to show the health impacts of your traveling. Changers – is a solar company that sells a solar panel bundled with a device to monitor…
Craving that next GSummit event but can’t wait for our next big one? Well if you’re in New York City or Bogota, you’re in luck! We have just announced two gsummitX meetups for all you hungry gamifiers to meetup, network, and talk gamification: gsummitX Bogota will be happening at 6:00 PM on Monday, August 13,…
The New York City Metropolitan Transit Authority has recently announced that they will be selling MetroCard advertising for prices ranging from 18¢ to 51¢ per card. Whether or not this will be the solution to the MTA’s financial woes will remain to be seen. However, there is an opportunity to create a massive game with the collective minds of…
