Gamification Pitfalls: Badge Fatigue and Loyalty Backlash

The following is an Op-Ed by Steve Bocska, CEO of Pug Pharm Productions Steve Bocska is the President and CEO of Vancouver-based Pug Pharm Productions, a technology leader in customer gamification, retention, and activation. Steve has an extensive background as a gameplay designer, designing highly successful video games for companies including Disney Interactive, Electronic Arts,…

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Social Shopping Startup sneakpeeq Increases Conversions 18% with Badgeville

Innovative e-retail site experiences massive increases in number of registered, engaged shoppers with gamification with The Behavior Platform San Francisco & Menlo Park, Calif. — (9/6/2012) Social shopping startup, sneakpeeq, announced today that in partnership with Badgeville, the #1 gamification and behavior management platform, the company has experienced an average 18 percent month-over-month growth in…

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ConcoursMania Group Announced the Launch of Actiplay, A Range of Marketing Games Designed Exclusively for Brands

  Bordeaux – 6th September 2012 – As part of ConcoursMania Group’s (GCM) continued expansion in France and  internationally, the company is proud to announce a new specialist B2B brand: Actiplay. Listed on the stock exchange since 2011, ConcoursMania Group (GCM) is Europe’s leading developer of marketing games, with an established presence in various sectors including media,…

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Badgeville Bolsters Their Clientelle By Gamifying Drupal

Drupal, a free and open source content management system (CMS), has most recently been gamified using Badgeville’s successful behavioral platform. Drupal is used by 2.1% of all websites, and they are looking to increase engagement and use of their open source products. Hoping to increase loyalty, satisfaction, and retention, Drupal wants to maximize desired behavior…

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