Half the Sky, the bestselling 2009 book by Kristof and WuDunn, sparked a global movement (www.halftheskymovement.org) to address “the central moral challenge of our time” – ending the oppression of women and girls worldwide. The Half the Sky movement is producing a number of big projects to raise awareness for their cause, including educational materials, a four-hour miniseries on…
The following is an Op-Ed by Adeyemi Ajao, Co-Founder and Co-CEO at Identified.com My dad is 83 years old and worked his whole life in finance. When I told him I was creating a company around “adding gamification to your professional life”, he honestly thought I was joking. “Games” and “professional” are not the first…
Australian snack company Fantastic Delites set up a self-managing vending machine game that challenged onlookers to earn a free snack. From pressing a button 1000 times to dancing in front of a camera, it seemed like everyone was willing to play with the vending machine to earn a prize. Check out the video below to…
Hello GCo Readers! Are you itching to see all those awesome pictures from GSummit 2012? Now you can! We’ve just created a brand new Flickr account to showcase all of the best pictures. We currently only have photos from the VIP Party and the Day 1 Workshops but will have the rest of the photos in…
The way students learn is changing. The skill sets required to succeed in the 21 st century are changing. Educators are wondering how to effectively prepare students for today’s world. The Bill & Melinda Gates Foundation, along with other partners, have granted $10.3 million to fund the Games, Learning, and Assessment Lab—GLASS Lab—a new initiative focused…
On day 3 of the Games for Change festival the opening keynote was by James Paul Gee, if you are unfamiliar with the name then I would recommend you read “What Video Games have to Teach us about Learning and Literacy”. He is a professor at Arizona State University and a well respected researcher in…
Hello GCo Readers! Just to remind you all: the GBase is a curated database of all new and existing examples of gamification. The best part is that if you know of any companies that feature gamification, you can submit it and we will feature it in this ongoing series of new GBase additions. This week, we…
“I know what you’ve heard about Israelis. That we’re neurotic and crazy. That we don’t know how to shut up and we don’t know how to drive. Well, you’d be crazy and in a hurry too if people were always trying to kill you!” I actually hadn’t heard any of those stereotypes about Israelis. If…
The game industry as we know it is changing, and with that change we’re seeing massive disruption, consolidation, innovation, and the arrival of big money across all platforms. Industry leaders are moving from console games to online, from social games to mobile, and from the web to Facebook and vice versa. GamesBeat 2012 — VentureBeat’s fourth annual…
This week in the gamification roundup: Check out how L’Oreal leverages a 2 decade old business game to determine leadership qualities in potential employees. TapJoy brings the first virtual rewards system to a mobile streaming app. Companies in India are using theatre workshops as a fun and innovative way to foster belonging among new employees….
The Following is an Op-Ed by Betty Adamou of ResearchThroughGaming Magazine Question Hunt: Using gamification in surveys for children In November 2011, I spoke at the Family, Kids and Youth conference in London on using Gamification in Research. As many readers will know, Gamification and playing games is nothing new- but it is in…
Hello GCo Readers! After a month long hiatus due to GSummit madness, today we have three new examples of user-submitted gamification added to the GBase: adpropo is a marketing site revolving around online treasure hunts to engage consumers with brands CodeAvengers is an online interactive web development tutorial that aims to teach JavaScript, HTML and CSS, featureing a…
In the beginning everybody fought to be the mayor of their favorite Foursquare hangout but over time the buzz surrounding the social media app seemed to have waned as many users simply stopped caring about the game’s badges and check-ins. To combat their shrinking market influence, leaders at Foursquare recently unveiled a new design and…
I’ve recently covered how Diablo 3 can teach us about gamification design but one CEO is using Diablo 3 as a part of his screening proccess for potential employees! Yossi Lubaton, CEO of Israel Advertising Agency BBR Saatchi & Saatchi, will be playing Diablo 3 online to find a new programmer for their organization. As a…
Tuesday the festival opened with a keynote by the ever enlightening Jane McGonigal. Most of her talk was focused on the history of her self improvement game, SuperBetter. While this information is interesting, and the story of her recovery inspirational, it was a lot of information she’d already presented at other times. However, she than…
