This week’s recap covers some great media content. Saatchi & Saatchi S produced a good introductory video on gamification and the power of games, Mashable looks at implementing SCVNGR for marketing, TNS Global asks the question, “Gamification: Future or Fail?”, and Kaila Colbin of Minimonos argues for “fail”. Also, Gabe Zichermann’s talk from TEDxKids at…
On Wednesday, global advertising network, Saatchi and Saatchi and Ipsos, a private research think tank, released a report that found most americans want gamification at work. This may come as a surprise to businesses that block social networking sites and restrict using the Internet for idle pastimes, but those familiar with gamification already understand that social…
Beintoo is a gamification startup out of Milan that focuses on uniting users across the app ecosystem with a series of socially oriented game mechanics. So far, gamification platforms have been gunning for big targets, with the majority working on projects around larger brands and campaigns. Beintoo is the next step in the trend towards using…
Loyalty campaigns have traditionally been the domain of big business (frequent flier plans, credit card points, etc). Except for the dominant model of buy-ten-get-one-free, campaigns are typically expensive and complex with entire agencies and businesses devoted to their design and operation. In today’s article from Econsultancy, our own Gabe Zichermann looks into “Gamification and small…
Today is Les Paul‘s birthday, and the Google landing page has an interactive sound board in memoriam of the jazz guitarist and father of the electric guitar. The page is fun to play around with and lets you record your song with a shortened URL to send to friends. Similar to the piano stairs, Google has made a…
Game On, the new book about Gamification by Jon Radoff, is an excellent resource for both technical and non-technical readers interested in tapping into the power of games. The book is written from a unique perspective; Jon is an entrepreneur with the rare blend of experience in creating games and building social media and web…
Last week, Keas came out of stealth to reveal a gamified business that aims to engage individuals in the quest to get more fit. The company was founded by George Kassabgi and Adam Bosworth in 2008, who previously worked heading up the Google Health program. The site has already gone through a 12 week pilot at…
Julie Price, CEO of Mobile Adventure Walks, is an expert in human factors, UX, marketing, and product management. After analyzing gym members psychological and behavior profiles, Julie began building technology products to change behavior. Her designs and tests evaluated different interactions, themes, voices, and game-mechanics that would attract people to move more and eat healthier. Julie earned her MBA from…
Billboards are boring, and if they are eye-catching, they quickly become an eye-sore. A new idea for an interactive billboard has hit the street in Sweden, and it makes something that most people try to ignore into a fun and engaging experience. A McDonalds campaign gives pedestrians the chance to play what, right now, is…
You may not remember Plixi, the former media hosting/sharing site for Twitter, Facebook and other social networks, but you might recognize it under it’s new identity: Lockerz. In fact, you may already be a member. This high school themed social networking and e-commerce community has been having a huge swarm of participation recently – possibly…
This week in gamification: a framework for gamifying user interface and user experience, Keas comes out of stealth to reveal a game that keeps you healthy, an overview of how gamification is influencing how we watch TV, and to connect them all, Econsultancy asks the question, “Is everything a game?”
Think about the last food you ate for a moment. Can you fully describe where it came from before the supermarket, vending machine or plastic package? How was it grown or raised there? Chances are it’s quite the challenge for most of us. It’s no secret that in our modern existence, urban dwellers have grown…
Mashable has featured a case study of SCVNGR’s campaign with Buffalo Wild Wings, which goes into some detail on how gamification can benefit restaurant locations. Buffalo Wild Wings is a national chain with over 700 locations around the country, and in January they partnered with SCVNGR to apply the game layer in order make every…
Michael Wu, PhD, principle scientist of analytics at Lithium Technologies, has compiled a slide deck on the Science of Gamification. The presentation is filled with interesting research into social CRM, enterprise software, and gamification. Michael addresses research from B.J. Fogg, operant conditioning, and the “moral hazard of gameplay”, among other topics.
I recently sat down with Veer Gidwaney, founder and CEO of DailyFeats, to discuss some of the ways that the company is helping to “get people to achieve their maximum potential every single day” using gamification, points, and badges (or in this case “feats”). We introduced DailyFeats earlier in our blog, but some of the most…
