long term engagement with gamification

5 Key Design Factors for Long-Term Engagement with Gamification

Did you ever lose track of time because of a game? And have you ever asked yourself how you ended up spending 4 hours playing Candy Crush?

Games are one of the most engaging things that we can find because they involve and fulfill almost all of our main human motivators and happiness factors while creating so much funbut some very special ones have this stickiness that makes us want to play them for a long period of time.

But…why?

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How Not to Make a Point (and Earn that Badge)

Yesterday, Steve Bocska opined here on Gamification.co about what was to be – ostensibly – a discussion of designing gamification without using poins and badges. Instead, what he wrote was a screed that questioned the ethics of many gamifiers, assailed social games (really? is this 2011 again?) and reached its climax with the oh-so-powerful suggestion that you “think very carefully about what you’re trying to accomplish.” In the process of trying to lecture this growing community on its ills, I think Steve has made the point of one of our most prolific experts, Rajat Paharia, very clear: game designers – in general – just don’t understand gamification.

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Social Roulette and Assigning Values to Our Social Networks

Social Roulette has a 1/6 chance of deleting your Facebook Existence. Well at least it used to until Facebook took down the app, according to an article posted by TechCrunch yesterday.

Social Roulette is a version of Russian Roulette: a game in which you place a single bullet in a revolver pistol, spin the barrel, and pull the trigger at yourself. If you’re unlucky, the single bullet will be in that chamber and subsequently send you into oblivion. Social Roulette is a play on this concept but instead of losing your life, you would only lose your all of your Facebook posts, pictures, and friends.

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GSummit 2012 Behind the Scenes: Jon Guerrera on Engaging Audiences

(14/26 Gamification Expert Interviews Unlocked)

Every week until GSummit SF 2013, we’ll be unlocking some special content from last year to give you a preview on what to expect this April 16 – 18.

Jon Guerrera, lifehacker and frequent GCo contributor, explains the importance of understanding your audience to engage them with gamification.

To see more expert gamification videos, visit our Video page or Subscribe to our YouTube channel! Learn the latest in gamification by going to GSummit SF 2013. Register today!

Image by MridulRaj

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The Power of Engaging Game Design with Jesse Schell

Starting next week, the Gamification Revolution, the only live gamification webcast featuring Gabe Zichermann and fellow gamification experts will be at a new time every Thursday instead of the previous Monday.

You can now catch the Gamification Revolution every Thursday at 1PM EST/10 AM PST/1800 GMT.

Starting next week, the Gamification Revolution, the only live gamification webcast featuring Gabe Zichermann and fellow gamification experts will be at a new time every Thursday instead of the previous Monday.

You can now catch the Gamification Revolution every Thursday at 1PM EST/10 AM PST/1800 GMT.

If you missed this week’s episode, we had the venerable designer and GSummit SF 2013 speaker, Jesse Schell of Schell Games. Watch Gabe’s discussion with Jesse to learn about how making engaging game experiences is the same process for designing any product:



Download this episode (right click and save)

Be sure to catch our next episode of the Gamification Revolution, airing live on Februrary 7, 1 PM EST. You can also catch Jesse express his expertise in person by catching his session at GSummit SF 2013

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