September 17, 2026
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gamification webinar

Guido Helmerhorst

Discovering KLM Airlines Next Top Model with Guido Helmerhorst

Heong Weng Mak02 mins

Promoting Employee Engagement and Collaboration in KLM’s IT Division Last time, we featured Head of Innovation Technology and Learning, Guido Helmerhorst from KLM Royal Dutch Airlines to discuss his team’s recent project, “KLM’s Next Top Model“. With support from higher management, the project aimed to promote employee engagement and interdepartmental cooperation of KLM’s IT division….

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CleverPet: Fulfilling Idle Pets Cognitive Needs with Leo Trottier

Heong Weng Mak02 mins

Last week, we featured CleverPet Inc. founder & CEO, Leo Trottier to discuss about the company’s gamified device, CleverPet. Successfully funded on Kickstarter, the device provides engaging stimulation for a more active lifestyle desired by bored, lonely dogs.

Watch the full interview below to learn about:

  • How does CleverPet works and what are its capabilities?
  • How did the idea of creating a interactive gamified device for dogs came about?
  • What would game design looks like from a dog’s perspective? Would the design and interaction differ if it was made for cats?
  • How did the team go about tested the design gamified device?
  • What kind of complex behaviors the devices aims to instill beyond basic gameplay stimulation?
  • Were there concerns raised on the the impact of applying operant conditioning on pets?

Watch the video, listen on the audio podcast or subscribe to our iTunes channel below. Be sure to catch our next episode of the Gamification Revolution.

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Even Ninja Monkeys Like to Play: Walking Through Gamification with Andrzej Marczewski

Heong Weng Mak02 mins

Last week, we feature Capgemini solution designer and author, Andrzej Marczewski to discuss his newly released book, “Even Ninja Monkeys Like to Play: Gamification, Game Thinking & Motivational Design”. Andrzej’s new book serves as a guide to using gamification as well the theories and concepts on which gamification is built upon.

Watch the full interview below to learn about:

  • What was Andrzej trying to address in his new book that was previously missing in other gamification literature?
  • How does Andrzej vision of user player types differ when compared to Bartle’s version?
  • Is it possible to develop a test to discover each player style and subsequently merge them together?
  • What are some of the barriers one has to overcome in order to get “buy-in” for Enterprise Gamification inside corporate organizations?
  • What are the recent developments for gamification across Europe?
  • How does Andrzej respond to companies who explicitly states they want gamification but in actuality want a game?
  • What is the origin story for naming the book title?

Special Bonus: Catch Andrzej Marczewski and Gabe Zichermann at the Gamification World Congress 2015 by entering special code “dopamine” to get a special 25% discount on tickets!

Watch the video, listen on the audio podcast or subscribe to our iTunes channel below. Be sure to catch our next episode of the Gamification Revolution.

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Getting2Alpha: Accelerate Product Design with Amy Jo Kim

Heong Weng Mak01 mins

Last time, we featured ShuffleBrain creative director and author, Amy Jo Kim to discuss about her upcoming new product design program, Getting2Alpha. By undergoing this step by step program, Amy explains how it can help accelerate early product design through expert coaching and super charged design toolkit. Registrations for Getting2Alpha are now open for only for this week.

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Watch the video, listen on the audio podcast or subscribe to our iTunes channel below. Be sure to catch our next episode of the Gamification Revolution.

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Vaporized: Strategize For The Dematerialized Future with Robert Tercek

Heong Weng Mak02 mins

Last time, we featured President and founder of General Creativity, Robert Tercek to discuss his newly released book, “Vaporized: Solid Strategies for Success in a Dematerialized World”. Robert reveals how every aspect of society and economy will be changed with the rise of digital technology and how we ought to prepare to face it head-on.

Last time, we featured President and founder of General Creativity, Robert Tercek to discuss his newly released book, “Vaporized: Solid Strategies for Success in a Dematerialized World”. Robert reveals how every aspect of society and economy will be changed with the rise of digital technology and how we ought to prepare to face it head-on.

Watch the full interview below to learn about:

  • How does vaporization affect the individual’s ability to relate to one another?
  • Does the trend of vaporization with its connection to virtual items and games reflect a shift away from a capitalistic, ownership economy?
  • Will people pay for virtual items as much as how physical items are valued in the envisioned dematerialized future?
  • What is the tension for leaders who are leading the way for vaporization while being masters of the attention economy?
  • How are large and small companies responding to the vaporization economy and which will gain the most advantage?
  • How does the current organizational structure of the film and TV industry represent the future direction of efficiency?
  • How will training executives manage the advent of vaporization while having to provide the necessary skills needed for this new economy?

Watch the video or listen on the audio podcast below and be sure to catch our next guest, Amy Jo Kim on the Gamification Revolution.


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Gamifying Investigative Documentary with Juliana Ruhfus

Heong Weng Mak02 mins

Last time, we featured chief reporter on People and Power from Al Jazeera English, Juliana Ruhfus in discussing the current affairs program’s interactive documentary, Pirate Fishing. Blending investigative journalism practices with gamification mechanics, the interactive tool introduces users about the multi-million dollar illegal fishing trade affecting West Africa’s poorest people.

Watch the full interview below to learn about:

  • What was the scope of the investigation conducted by Juliana and how close does the interactive documentary mirror it?
  • How did Juliana pitched the concept to Al Jazeera executives?
  • How was the concept received by audience members and in the education field?
  • What was Juliana’s involvement in the design process and inclusion of mechanics.
  • The balancing act between storyteller’s control of narrative and user’s freedom of choice.
  • What were Juliana favorite examples within the documentary medium?
  • What future iterations does Juliana and her team have in store for future projects.

Watch the video below and be sure to catch our next episode of the Gamification Revolution.

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Making Agile Development Fun with FIEA’s Scrum Hero

Heong Weng Mak01 mins
Last time, we featured Florida Interactive Entertainment Academy’s (FIEA) head of marketing, Todd Deery (@FIEA) to discuss how he and former student Derrick Barra remodeled a game development curriculum by merging Scrum processes (Agile software development practices) with gamification elements.
Watch the full interview below to learn about:
  • How Scrum Hero was originally conceived and subsequently iterated.
  • The impact of emergent gameplay and how it was rectified.
  • Lessons drawn from building the two previous versions of Scrum Hero.
  • How to bring gamification concepts into the non-game design education realm.
  • FIEA past experiences working with external organizations on gamification projects.
  • How to connect teaching game development skills while building awareness for cross industry application.
Watch the video below and be sure to catch our next episode of the Gamification Revolution.



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Utilizing Octalysis to Boost Motivation with Yu-kai Chou

Heong Weng Mak01 mins
Last week, we featured gamification pioneer and partner of Enterprise Gamification Consultancy, Yu-kai Chou to talk about the various core layers of Octalysis Gamification framework and how it can be applied to real world scenarios.
Watch the full video below to learn about:
  • What is Octalysis Gamification framework and how it came about.
  • The significance of the learning order of the 8 core drivers.
  • Different cultural views on customization and ownership.
  • How context matters in design gamification.
  • Could Octalysis be a framework for human motivation.
Be sure to also catch our next episode of the Gamification Revolution this Tuesday April 1st at 1 PM ET:



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Crowdsourcing Global Expertise with Daniel Green of Wikistrat

Natalija Knaidele12 mins

Last week, Gabe Zichermann go the chance to talk to Dan Green, co-founder and CTO of Wikistrat, the world’s first massively multiplayer online consultancy (MMOC). Wikistrat unites subject-matter experts on politics, economics, climate and the like from all around the world to participate in producing crowdsourced forecasting scenarios, war games and simulations for customers worldwide.

Watch the full video to learn about:

  • Solving the problem of groupthink in strategy and recruitment
  • Sourcing opinions from experts in diverse fields worldwide with a revenue-sharing model
  • Engaging experts with gamification (immediate feedback, healthy competition)
  • Online recruitment – credentials and interviewing
  • Protecting the integrity of online community

You can read more about the MMOC on Wikistrat’s blog.

Check out the video below and be sure to also catch our next episode of the Gamification Revolution next Wednesday, March 26 at 1 PM ET with MIT Media Lab!



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