Would you believe in the participatory power of TV if we told you NBC/Universal raised their Suits Recruits game’s user base from 40,000 to 400,000 in just 3 years?
NBC/Universal was an early gamification pioneer, using the techniques to drive unprecedented engagement with fans across a wide range of properties and brands. Now, after several years of implementing these techniques, the company’s USA Network continues to set the standard for major media brands. In this GSummit SF 2013 talk, NBC/Universal SVP Jesse Redniss shares the insights, challenges and keys to success for their blockbuster fan engagement programs.
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