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Case Study: How Suits Recruits Increased Its User Base by Tenfold

Would you believe in the participatory power of TV if we told you NBC/Universal raised their Suits Recruits game’s user base from 40,000 to 400,000 in just 3 years?

NBC/Universal was an early gamification pioneer, using the techniques to drive unprecedented engagement with fans across a wide range of properties and brands. Now, after several years of implementing these techniques, the company’s USA Network continues to set the standard for major media brands. In this GSummit SF 2013 talk, NBC/Universal SVP Jesse Redniss shares the insights, challenges and keys to success for their blockbuster fan engagement programs.

Want more GSummit videos? Be sure to also subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.

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Consider the Interval-Training Design to Boost Productivity

The fitness and weight-loss world is being revolutionized by the popular concept of interval training – the concept is as simple as it is effective: alternating bursts of intense activity with intervals of lighter activity instead of steady-state pacing throughout the exercise.

Take walking for example. If you’re in good shape, you might incorporate short bursts of jogging into your regular brisk walks. If you’re less fit, you might alternate leisurely walking with periods of faster walking. Gradually increasing the intensity of your workouts as you physically and mentally adapt to your routine.

Interval training improves your aerobic capacity, strength and endurance; even more importantly, it keeps boredom at bay and makes working out achievable so that you stay motivated to keep your routine up.

Couldn’t we also apply this model to our gamification design for a similar effect on workplace productivity?

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5 More Key Insights from the Enterprise Gamification Forum (Part 2)

Previously, we have discussed 5 key lessons drawn from the Enterprise Gamification Forum that would help organizations successfully deploy gamification. This time, we will look at another 5 key insights that organizations should take heed during the post implementation phase of the system.

  • Review and Reiterate
  • Search and Engage
  • Teaching Complex Topics with Gamification
  • Gamification is a Two-Way Ecosystem
  • Badges are not a band-aid

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Nurturing and Growing Global Communities at SAP

SAP is one of the world’s largest companies, and their user community is enormous, spanning a diverse range of industries in nearly every country. Perhaps surprisingly, SAP’s community has been at the forefront of embracing gamification, using it to drive extraordinary customer loyalty and engagement. Join this fast-paced session by SAP global head of Digital, Social, and Community Marketing Mark Yolton as he discusses the unique opportunities and challenges in creating and sustaining customer engagement around the world in this talk from GSummit SF 2013

Want more GSummit videos? Be sure to also subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.

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Gamification Partnerships: Distinguishing Between Game Changers versus Press Releaseware

In the development of any nascent technology market there is a stage when partnership announcements start to increase and gamification is no different. For prospects and customers of gamification vendors it is important to take into consideration these partnerships when evaluating vendors for short lists and selection. However, not all partnerships are created equal so enterprise and public sector organizations need to carefully weigh partnerships as part of their evaluation criteria. To complicate matters, gamification startups often do a poor job communicating what the partnership really means and the value it delivers to customers. As a consequence, managers have to develop the skills to dig into the details of partnership announcements in order to make informed decisions about the relevance and value of the partnership for their organizations.

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5 Lessons for Marketers from Adweek’s Science of Gamification Panel

Last week, New York City hosted Advertising Week, an annual event where leaders and experts of the marketing industry gather to share their thoughts and ideas. Amidst the 200 events, the gamification industry shared the spotlight as Digital Flash hosted a panel discussion themed “Science of Gamification”. Below are the five key points drawn from the discussion panel.

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5 Steps to Getting Your Sales Team to Adopt Gamification

Gamifying sales processes is a great way to motivate your sales team and increase their productivity. According to Salesforce, 90.4% of companies report that their gamification initiatives are successful. Already, most salespersons possess competitive personalities – always wanting to be top of sales in the district or close a deal over their competitor- so it only makes sense to gamify the process to tap into that innate instinct. However, not everyone is so willing to adapt to a new software or process so the trick then becomes how to get the maximum amount of the sales team thoroughly engaged with it and receive the most return from your investment. Here are some tips on how to get your sales team to adopt gamification.

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Is Advergaming Still Relevant?

The Gamification Revolution is the only live gamification webcast featuring Gabe Zichermann and fellow gamification experts every week. Be sure to catch our next episode next Thursday, October 3 at 1PM ET/1800 GMT, where we will feature Michael Wu, Chief Scientist at Lithium.

Remember you can participate in the show if you sign-in and RSVP! Signing in will allow you to receive show reminders, ask questions, and even join Gabe and our guest for a live question.

In this episode, Jim Wexler, CEO of Experiences Unlimited and chair of the Enterprise Gamification Forum, came on to talk about advergaming’s place in the world of gamification. Can advergaming still matter with gamification around? How can marketers decide between the two? Learn about Jim’s design philosophy in the full episode below:

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Why Gamification Should Be in Your Linkedin Profile

If you have knowledge on the topic of gamification, you should be letting people know. Gamification is one of the hottest topics in business–whether it’s about motivating employees, creating loyal consumers or engaging other users. Since 70% of the workforce is disengaged and there are more distractions than ever that brands have to compete with for consumer attention, people & companies are looking for solutions & advice on how to better engagement–gamification being one of those solutions. So, if you have knowledge about gamification, you should promote it…and Linkedin is a great place to flaunt your skills.

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5 Key Insights from the Enterprise Gamification Forum (Part 1)

Last week, the first annual Enterprise Gamification Forum has invited a multitude of speakers from various major industries to share their insights on gamification. As each speaker impart their own unique views on a host of topics, common themes begin to emerge that any individuals who are interested in gamification should take heed.

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