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How Brands Are Reinventing Loyalty with Gamification

Loyalty programs are mostly buy 10-get-one-free, but they can be accomplish so much more. In recent years, the loyalty industry has embraced gamification, advancing our understanding of what works – and what doesn’t – to drive customer behavior.

Watch loyalty pioneer Mark Goldstein in this GSummit SF 2013 talk as he covers the ins and outs of gamified loyalty, with an emphasis on how to bring fun, social and scalable engagement to loyalty endeavors – and how you can apply these lessons to your organization.

Be sure to also subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.

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How Game Based Learning Can Be Used For Training

The concept of game based learning was developed around ten years ago, and it has become a very popular one in various circles. A very good example of this is in business. Traditionally, business has been associated with boredom, since most of the things done in the name of business are basically routine. This means that there is a lot of room for one to lose their focus and drive especially if they have to do repetitive tasks. Doing training in business also poses challenges to many, since it usually involves the use of very abstract concepts and terms. However, game based learning techniques are starting to emerge as a solution to some of these solutions, specifically for training.

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Consulting on Gamification: Strategy, Tactics and Trends

For all you gamification advocates pushing to implement more fun into your organization, this video is for you.

This past GSummit, we gathered Thomas Hsu, Social Collaboration and Gamification Manager at Accenture, Sascha Goto, Senior Program Associate at McKinsey,  Naureen Meraj, Senior Global Director of Gamification & Strategy at NTT Data, and Bart Briers, Director of Services and Solutions at CTG to all discuss their experiences consulting and implementing gamification at their organization.

These three individuals have been heralds for the gamification cause at each of their respective organizations and have good advice for those looking to take on that role for their own company as well. Watch the full video below to see what they had to say.

Also, be sure to subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.

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Delta Gamifies Employee Training with Ready, Set, Jet!

The Gamification Revolution is the only live gamification webcast featuring Gabe Zichermann and fellow gamification experts every week. Be sure to catch our next episode on Thursday, October 31 at 1PM ET/1800 GMT, where we will feature GSummit Global speaker and author of the new book Play at Work: How Games Inspire Breakthrough Thinking, Adam Penenberg.

Remember you can participate in the show if you sign-in and RSVP! Signing in will allow you to receive show reminders, ask questions, and even join Gabe and our guest for a live question.

In this episode, Ryan Mizusaki, GM of Learning at Delta, shares the full story on how Delta arrived at a gamified training solution and its development process to make learning about flight culture get adopted by 98% of Delta’s trainees. Watch the full video below and if you want even more information on this story, visit GSummit Global for Ryan’s full length talk.

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Gamification Punches out Punch Card Programs Everywhere

In most of our wallets these days lies a series of punch card loyalty programs that offer us anything from free sandwiches to free haircuts and just about everything in between. All we have to do is buy ten of them at the regular price first. Unfortunately, problems abound with this situation, both for the consumer and the retailer alike. Isn’t there a better way to produce loyalty?

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Use Gamification to Effectively Convey Company Goals and Motivate Employees

In today’s business environment, managers are constantly pressed to produce results, usually through industry-specified KPIs – setting challenging targets to be achieved on a day-to-day basis. Methodologies, such as MBO (management by objectives) and CPM (corporate performance management) aim to align the managers with their business’s goals. Targets are set and feedback is collected through scorecards and dashboards.

Stemming from the line of thought that “you can only manage what you measure” and “what gets measured gets done”, managers are put in the position of not only constantly evaluating their employees, but also being appraised themselves.

There is a strong correlation between a successful company and an effective goal setting process.

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Case Study: Jive Gamification Module Boosts T-Mobile Community Engagement by 1000%

It’s a matter of time before more and more companies from all other industries look at, consider, and eventually embrace such an innovative concept likegamification into their business. This is the story of mobile service carrier T-Mobile and their next generation customer experience.

In order to keep up with the renewing advances in mobile technology, companies within the industry must be a step ahead of their competition when it comes to customer satisfaction and loyalty. Its ever-challenging environment is dictated by the constant evolution of mobile devices and represents an ongoing source of issues, ignited by customer queries on functions and capabilities of a mobile device. With this in mind and upon J.D. Power’s advice, T-Mobile created T-Community, a social business Jive platform built with the purpose of logging all known technical and general customer issues and sharing them across the company.

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6 Principles for Making Work More Enjoyable From the Grandfather of Gamification

Whether you think gamification was coined in 2011, 2007, or even in 2002, there has been one man by the name of Charles “Chuck” Coonradt who has been talking about making work more enjoyable with play since the writing of the his book, The Game of Work, in 1984. Chuck has since applied his findings into making work more gamified for organizations ever since .

This past GSummit, Chuck was able to make it to our main stage to discuss some of the principles he learned  that can be adapted for making work more enjoyable.Check out his full talk in the video below.

Also, be sure to subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.

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Innovative Disruption at Cisco’s Global Sales Experience (GSX)

How can a huge company Cisco manage to engage with all their employees around the world?

GSX is Cisco’s annual sales conference, a globally distributed hybrid event experience that has been lauded for turning traditional event models on their head and pioneering new audience engagement formats. Learn how Cisco adapted social television engagement models to drive the most employee aware event in history from their GSummit SF 2013 talk

You can expect to learn:

  • Insight into the wildly successful GSX achievement program, over 200K awarded during GSX FY13.
  • Overview on the audience listening model applied during GSX FY13, including real time Trending Topics and audience sentiment broadcast injections.
  • Understanding of the transmedia tactics leveraged during GSX FY13, resulting in tens of thousands of supplementary video and downloadable content views.

Also, be sure to subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.

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Genentech is Saving San Francisco Through Maximum Parsimony

One wet and rainy day on the streets of San Francisco, a local cheese manufacturer was en route to making one of its many routine deliveries when a series of misfortunate events transpired. In the midst of the downpour, the delivery truck hit a slick spot in which the driver failed to maintain control and crashed into a light pole. Luckily, nobody was harmed and the truck only suffered minor damage but when the driver went to check on his load, he noticed that all of the cheese had disappeared! Lo and behold, the accident jarred the back doors open and released the cheese into the San Francisco city’s sewer system.

Although it was a shame to lose such quality product, the driver thought it was a minor price to pay for what could have led to even more detrimental consequences. However, the driver assumed wrong because as the muenster cheese entered into the sewer system, it mutated and began spreading rapidly. The local cheese manufacturer knew it had a potential disaster on hand and the only way to avert a citywide take over by this mutant cheese is to enlist the help of its citizens to track its origin and defeat it through a Genentech antidote — one that can only be created by playing Genentech’s special iPad game to save the city.

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