Our own Gabe Zichermann was featured on O’Reilly Radar yesterday with his post, “Gamification has issues, but they aren’t the ones everyone focuses on.” Main discussion points include that the name gamification, multisyllabic as it is, is probably around to stay. On the topic of games in relation to gamification, he uses a quote from…
After their highly popular gamified Les Paul landing page last Thursday, Google has created even more play time. With science! The longest lunar eclipse in a decade began earlier today (still in progress) and though it was wasn’t visible to those of us in North America, now everyone can enjoy the sights. Visitors can witness…
Kevin Slavin, co-founder of Area/Code (now Zynga New York) and Sebastian Deterding, UX designer, academic and gamification expert, both agree that Saatchi & Satchi S’ new study, “Engagement Unleashed: Gamification for Business, Brands, and Loyalty“, is plain and simply sloppy. “In a world filled with sloppy thinking, this ‘Gamification’ deck… is the sloppiest I’ve seen in…
Today, Gabe Zichermann’s Gamification Master Class Video and The Early Release version of Gamification by Design is available at 50% off on O’Reilly’s “Deal of the Day”. The video shows you how to take advantage of gamification—the secret ingredient that’s fueled the success of Foursquare, Nike, Groupon, and many other websites. In the Master Class,…
Ford is undergoing a transformation. Coming out of the financial crisis and the collapse of the US market as the only major American car company to not receive a bail out, Ford has taken it upon itself to reinvent an industry that in the past has been represented by gas guzzling SUVs and American muscle cars. At…
The Massachusetts Innovations and Technology Exchange (MITX) will be holding their annual Innovation Awards on June 16th. Categories include Best “Doing Good” Innovation, Best Commerce Game Changer, Best User Experience, and others. SCVNGR was an awardee in 2009, and with the increasing interest around gamification, MITX introduced the “Best Use of Gamification” category. Finalists have been announced…
This week’s recap covers some great media content. Saatchi & Saatchi S produced a good introductory video on gamification and the power of games, Mashable looks at implementing SCVNGR for marketing, TNS Global asks the question, “Gamification: Future or Fail?”, and Kaila Colbin of Minimonos argues for “fail”. Also, Gabe Zichermann’s talk from TEDxKids at…
On Wednesday, global advertising network, Saatchi and Saatchi and Ipsos, a private research think tank, released a report that found most americans want gamification at work. This may come as a surprise to businesses that block social networking sites and restrict using the Internet for idle pastimes, but those familiar with gamification already understand that social…
Beintoo is a gamification startup out of Milan that focuses on uniting users across the app ecosystem with a series of socially oriented game mechanics. So far, gamification platforms have been gunning for big targets, with the majority working on projects around larger brands and campaigns. Beintoo is the next step in the trend towards using…
Loyalty campaigns have traditionally been the domain of big business (frequent flier plans, credit card points, etc). Except for the dominant model of buy-ten-get-one-free, campaigns are typically expensive and complex with entire agencies and businesses devoted to their design and operation. In today’s article from Econsultancy, our own Gabe Zichermann looks into “Gamification and small…
Today is Les Paul‘s birthday, and the Google landing page has an interactive sound board in memoriam of the jazz guitarist and father of the electric guitar. The page is fun to play around with and lets you record your song with a shortened URL to send to friends. Similar to the piano stairs, Google has made a…
Game On, the new book about Gamification by Jon Radoff, is an excellent resource for both technical and non-technical readers interested in tapping into the power of games. The book is written from a unique perspective; Jon is an entrepreneur with the rare blend of experience in creating games and building social media and web…
Last week, Keas came out of stealth to reveal a gamified business that aims to engage individuals in the quest to get more fit. The company was founded by George Kassabgi and Adam Bosworth in 2008, who previously worked heading up the Google Health program. The site has already gone through a 12 week pilot at…
Julie Price, CEO of Mobile Adventure Walks, is an expert in human factors, UX, marketing, and product management. After analyzing gym members psychological and behavior profiles, Julie began building technology products to change behavior. Her designs and tests evaluated different interactions, themes, voices, and game-mechanics that would attract people to move more and eat healthier. Julie earned her MBA from…
Billboards are boring, and if they are eye-catching, they quickly become an eye-sore. A new idea for an interactive billboard has hit the street in Sweden, and it makes something that most people try to ignore into a fun and engaging experience. A McDonalds campaign gives pedestrians the chance to play what, right now, is…
