GSummit 2012 Behind the Scenes: James Gardner on Innovation Games

GSummit 2012 Behind the Scenes: James Gardner on Innovation Games


(9/26 Gamification Expert Interviews Unlocked)

Every week until GSummit SF 2013, we’ll be unlocking some special content from last year to give you a preview on what to expect this April 16 – 18. James Gardner talks about what users value in gamification systems and how to appropriately present gamification as an engagement tactic rather than “playing games”:

To see more expert gamification videos, visit our Video page or Subscribe to our YouTube channel! Learn the latest in gamification by going to GSummit SF 2013. Register now!

Image by MridulRaj


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  1. An understanding of, or at least attention to, how games and rules “morph” or “take on a life of their own” is a great area for research. The imposition of rules seems to be a kind of constraint that naturally opens loopholes in a system, some requiring a closing event or other intervention. Is this the kind of thing that happened in this virtual currency system mentioned in this video? Not bad necessarily, just a bit unexpected. My favorite example of this dynamic is the U.S. tax code. It sound like a simple idea at the time it becomes law, but evolves into the complex web of professionals and regulations we have today. (Happy Tax Season, my Yankee friends!)