PricewaterhouseCoopers is ready for Gamification
As the market for gamification matures, there are a number of significant changes in store for our nascent industry. Chief among those is the increased attention from bellwether companies that signal broadening support for our view of increased engagement through great design.
One of the most sought-after categories is consultancies, particularly the large management/strategy agencies. Their participation in our community is an essential step in getting major enterprises (e.g. Fortune 1000s), governments and large NGOs to see gamification and engagement science as a core part of their strategy.
That’s why we’re so excited to welcome PwC — PricewaterhouseCoopers — to GSummit as a first time sponsor. The team at PwC has been ramping up their commitment to gamification over the past year, primarily with their acquisition of Ant’s Eye View.
Obviously, PwC is not the only consulting firm involved in gamification, as evidenced by the amazing representation from top tier consulting firms for the first time this year at GSummit. We have speakers from Deloitte, McKinsey, Accenture and CTG speaking for the first time. We’ve even programmed a consulting panel, focused on the unique issues surrounding bringing gamification to the biggest enterprises. It promises to be truly insightful.
I’ve long maintained that having practices devoted to gamification at major consulting firms was an important part of our maturation as an industry, but I’m especially pleased at the major progress we’ve made. Be sure to catch the brilliant speakers from these firms sharing their unique, curated insight — and say thanks to all our great GSummit sponsors, including our Platinum supporters Badgeville, Bunchball and Cynergy when you see them in SF in a few weeks. Their support — and your enthusiasm — makes this an exciting place to be.