Case Study: Driving Loyalty Across Brands at Yamaha

Case Study: Driving Loyalty Across Brands at Yamaha

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DRIVING HARD GOOODS LOYALTY ACROSS BRANDS

In late 2013, Gabe traveled to 12 cities worldwide for GSummit Global, a series of full-day workshops and meetups to bring GSummit closer to gamification fans. As a part of GSummit Global, we also released 10 new webinars and videos by gamification and engagement professionals. We will be releasing them publicly as we keep counting down to GSummit 2014.

Jeff Hawley is the Director of Customer Experience Group at Yamaha Corporation of America (@TheYamahaHub), and he will challenge you to think of Yamaha as a brand bigger than motorcycles or music instruments, if that is what you just recalled.Yamaha2

When Yamaha entered its 125th year in 2013, the company decided to give gamification a try. As an executive on the music side of the business, Jeff’s job was to think how to appeal to the violin, the drums and the synthesizer customer in an equally engaging way – and introduce a gamification program in 6 weeks! Hear him talk you through taking the tools that the company was already using and build a new engagement layer on top of it.

Watch the video below and watch out for 4 more GSummit Global videos over the next month!

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