September 16, 2026
Headlines

Ivan Kuo

compost

Betting in Classrooms to Promote Composting

Ivan Kuo04 mins

Last week we held another gsummitX gamification meetup at AOL HQ with a number of new attendees ready to learn and gamify. We were greeted with a great talk from Gilt Groupe Program Manager Jeff Bobula, who walked us through Gilt’s approach to gamified loyalty with their flash-sale site, and a quick demo for our gamified Twitter conference app, Livecube (formerly known as Memecube).

But the big crux of the night was rooted in our gamestorming session to try and solve another problem for Social Good: “How can we get more people to compost?”

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rajat paharia on big data, loyalty, and gamification

The Future of Loyalty is in Big Data and Gamification

Ivan Kuo02 mins

Today’s loyalty programs are like the Bruce Willis character in the movie The Sixth Sense. They’re dead, they just don’t know it yet. They have failed at creating actual loyalty, at keeping up with a rapidly changing world, and at engaging all the constituents that matter, a company’s customers, partners and employees. It’s time to take back the word “loyalty” and make it actually mean something. By utilizing the Big Data generated by our constituents as they interact with us, combining it with an understanding of human motivation, and using the data-driven motivational techniques of gamification, we now have the power to motivate, to engage, and to create true loyalty – Loyalty 3.0.

Check out Bunchball’s Chief Product Officer Rajat Paharia as he explains the the next evolution of loyalty from GSummit SF 2013 .Be sure to also subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.

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undiscovered territory autodesk

Case Study: Autodesk’s Great Tutorial Game to Convert Trial Users

Ivan Kuo02 mins

For software company Autodesk, the 30-day software trial period offered to customers is critical. Trials are a key part of the customer’s purchase decision and account for a significant percentage of the company’s website traffic. So when the 2013 version of the Autodesk(r) 3ds Max(r) software released, the company turned to digital marketing agency Resource to create a fresh and innovative way to increase trial conversion. Known for consumer research and innovation, Resource developed an online game called “Undiscovered Territory” that took customers on an entertaining and educational journey. The result was a significant increase in trial downloads and usage and the campaign earned a Forrester B2B Groundswell Award.

In this session from GSummit SF 2013, Dan Shust, VP of ResourceLAB at Resource and Dawn Wolfe, Sr. Manager of Integrated Marketing Programs at Autodesk will share insights on what made “Undiscovered Territory” such a hit and why gamification is a marketing approach they will continue to use in the future.

Be sure to also subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.

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jon radoff on the gamification revolution

Applying Game-Design Principles to Gamification with Jon Radoff

Ivan Kuo02 mins

The Gamification Revolution is the only live gamification webcast featuring Gabe Zichermann and fellow gamification experts every week. Today we’ll be looking at last week’s guest: Karl Kapp, Professor/Consultant at Bloomsburg University and Gamified Learning Veteran.

Be sure to catch our next episode this Thursday, September 5th at 1PM ET/1800 GMT, where we will feature Jeff Atwood, the esteemed man behind Coding Horror and co-founder of StackOverflow. Remember you can participate in the show if you sign-in and RSVP! Signing in will allow you to receive show reminders, ask questions, and even join Gabe and our guest for a live question.

Regardless of where you might stand on the gamification versus game-design debate, each side has many lessons to offer to the other when you consider differences in their design. This week we brought on Jon Radoff, CEO of DisruptorBeam, to give us his input on various facets of gamification design as a game-designer. We take deep looks into story narratives, feedback loop lengths, and many other game design theories as it relates to gamification.

Catch the full video below:



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james gatto

What Are the Legal Issues with Gamification?

Ivan Kuo22 mins

Gamblification is a term that we have adopted to describe the intersection of social media and gambling. Although it may not seem like it at first, many Gamification systems walk a dangerous line, giving users the option to gamble with currency in their system. Given the complexity of the legal issues around this concept, it is not always easy to ensure that one does not cross the line. When is gambling in gamified systems ok, and when isn’t it? What are some of the risks you should consider, and what are the basic legal considerations and concerns affecting gamification in general? Join legal expert James Gatto for this fast-paced, crowd-favorite session on some of the key legal issues every gamified system operator needs to know in the video below.

Be sure to also subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of Jim’s presentation by downloading it here.

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Social Selling: How Gamification Supports Sales Productivity and Performance

Ivan Kuo02 mins

Needle CEO and founder, Morgan Lynch, has created a remote online customer sales chat platform that implements gamification to encourage remote workers to excel, using social influence to sell. He is an expert in using game mechanics in a non-game context to incentivize remote workers to achieve success by clearly defining benchmark performance goals – creating healthy competition as they compete for points toward free products and more. Needle’s system is proven to help brands boost their online sales and strengthen the online customer experience.

During this session, Morgan explains how using gamification with his untraditional online sales support platform has improved productivity and performance, while driving millenial workers in unique and unprecedented ways.

Be sure to subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of Morgan’s presentation by downloading it here.

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karl kapp

Karl Kapp on The Gamification of Instructional Design and Learning

Ivan Kuo32 mins

The Gamification Revolution is the only live gamification webcast featuring Gabe Zichermann and fellow gamification experts every week. Join us and have all of your gamification questions answered by these experts. Today we’ll be looking at last week’s guest: Karl Kapp, Professor/Consultant at Bloomsburg University and Gamified Learning Veteran.

Be sure to catch our next episode this Thursday, September 5th at 1PM ET/1800 GMT, where we will feature Jon Radoff, entrepreneur, author, and game/gamification designer.

Remember you can participate in the show if you sign-in and RSVP! Signing in will allow you to receive show reminders, ask questions, and even join Gabe and our guest for a live question.

In last week’s episode, Karl and Gabe went through many of the anxieties teachers have with games in the classrooms and how to address them. This is a great episode to watch if you’re an educator and are unsure about the right way to incorporate games into the classroom. Karl goes into some really top-notch insights about not only the games but the teachers themselves!

Check out the full interview in the video below:



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nicole lazzaro

Nicole Lazzaro Explains The 4 Keys to Fun and Gamification

Ivan Kuo02 mins

The Gamification Revolution is the only live gamification webcast featuring Gabe Zichermann and fellow gamification experts every week. Join us and have all of your gamification questions answered by these experts. Today we’ll be looking at our last week’s guest: Nicole Lazzaro, President of XEODesign.

Be sure to catch our next episode this Thursday, August 29 at 1PM ET/1800 GMT, where we will feature Karl Kapp, Assistant Director of Bloomsburg University’s Institute for Interactive Technologies and prominent eLearning/gamification expert.

Remember you can participate in the show if you sign-in and RSVP! Signing in will allow you to receive show reminders, ask questions, and even join Gabe and our guest for a live question.

In last week’s episode, we explored the idea of fun. Would anybody even care about gamification if it didn’t produce something that was fun to do? Gamification practitioners have a responsibility of understanding how a fun system plays into their overall design and Nicole Lazzaro, came on the show to explain the psychology of fun and her theory on the 4 keys to all the types of fun that exist. Watch the video below to get the full scoop on what it means to have fun!



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amy baskin's grammar olympics

The Grammar Olympics: How to Gamify Teaching on a Budget

Ivan Kuo01 mins

Some of the most exciting things happening in education are the advancements in education technologies, like classroom-wide tablet systems and online learning platforms but it doesn’t mean a creative lesson plan can’t be just as effective.

Amy Baskin, an English professor at Florida State College at Jacksonville, created a teaching-system that combined a series of “Olympic-style” events revolving around teaching grammar conventions. Professor Baskin took the stage at GSummit SF 2013 to share her story with the Grammar Olympics and shows us all how there is no substitute for great teachers.

Also, be sure to subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of Amy’s presentation by downloading it here.

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joseph gordon levitt

Joseph Gordon-Levitt Wants Your Gamification Story

Ivan Kuo12 mins

Have you ever wanted to share your personal gamification story to the world? Now’s your chance.

Actor Joseph Gordon-Levitt and Morgan Spurlock are teaming up to produce a crowdsourced documentary on gamification as their next project for JGL’s hittRECord organization. They’re seeking anyone and everyone to contribute stories, illustrations, graphics, and videos about the following question:

“What do you think has been gamified in today’s world?”

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tacy trowbridge

Tacy Trowbridge on Adobe’s Education Exchange and Promoting Creativity

Ivan Kuo12 mins

The Gamification Revolution is the only live gamification webcast featuring Gabe Zichermann and fellow gamification experts every week. Join us and have all of your gamification questions answered by these experts. This week’s guest was Tacy Trowbridge, Head of Education Programs at Adobe.

Be sure to catch our next episode this Thursday, August 22 at 1PM ET/1800 GMT, where we feature Nicole Lazzaro, creator of Tilt World and president of XEODesign Inc.

Remember you can participate in the show if you sign-in and RSVP! Signing in will allow you to receive show reminders, ask questions, and even join Gabe and our guest for a live question.

In this week’s episode, Gabe and Tacy share some of Adobe’s education programs to see how they’re getting kids to become more creative and the resources they’re offering for educators and students. You’ll learn about Adobe’s Education Exchange, Tacy’s approach to motivating students in education, and a spirited user-chat about gamification user-experience. Watch the full talk below:



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hsn arcade

HSN is Reinventing Online Shopping with Gamification

Ivan Kuo11 mins

Did you know that HSN is more than just a TV-shopping channel? Since 2011, HSN has reinvented itself as a total entertainment and shopping portal with gamification and now sees over 200K daily interactions online .

At GSummit SF 2013, Jill Braff, Executive Vice President of Digital Commerce at HSN, took the main stage to share some statistics and the story behind HSN’s awesome success.

Be sure to subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of Jill’s presentation by downloading it here.

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gNats Island Helps Therapists Communicate with Patients through Virtual Exploration

Ivan Kuo04 mins

A well-designed gamification system will often consider the player types of the audience that will be using it and seek to engage people based off what intrinsically and extrinsically motivates them.

While there are various gamified health systems out there, none of them have really looked towards engaging the the explorer-type like gNats Island — a game designed to help therapists communicate with mentally-challenged adolescents by exploring a virtual world alongside with them.

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kiip brian wong

How Kiip is Making Rewards Work

Ivan Kuo01 mins

Entrepreneur prodigy Brian Wong has been sharing Kiip’s great case studies and strategies at GSummit ever since the first one in 2011. Check out his talk from GSummit 2013 to see what Kiip has been up to since then, the great success they’ve been achieving as a mobile rewards platform, and what it really means to “capture the moment”

If you’re interested in seeing Brian’s slides from his presentation, you can download it from the GSummit SF 2013 Slides page and be sure to subscribe to your YouTube channel to get all the latest videos as they come.

 

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