September 17, 2026
Headlines

Ivan Kuo

bbva game

The BBVA Game: A Shining Example of Gamification in Finance

Ivan Kuo01 mins

We initially covered the BBVA Game as one really great case study for an effective use of gamification in consumer finance and this past GSummit, we were actually able to get a representative all the way from Spain to talk about some of the incredible stats the game was able to achieve for the bank. The BBVA game also led them to win the “Best Use of Engagement Techniques in Consumer-Facing Applications” at the 2013 GAwards.

Take a look at Javier Maroto, Innovation Manager at BBVA, to see what well-designed gamification can be capable of.


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mark goldstein

Mark Goldstein Explains the Problem with Modern Loyalty Programs

Ivan Kuo02 mins

The Gamification Revolution is the only live gamification webcast featuring Gabe Zichermann and fellow gamification experts every week. Join us and have all of your gamification questions answered by these experts. This week’s guest was Mark Goldstein, Chairman of BackOps and loyalty industry veteran.

Be sure to catch our next episode this Thursday, August 1 at 1PM ET/1800 GMT, where we feature Tacy Trowbridge, who is the Head of Education Programs at Adobe. Watch the show to learn about all of Adobe’s gamified education initiatives!

Remember you can participate in the show if you sign-in and RSVP! Signing in will allow you to receive show reminders, ask questions, and even join Gabe and our guest for a live question.

In this week’s episode, Gabe and Mark discuss the problems that exist in modern loyalty, why they’re there, and how to overcome them. One great quote from Mark:

“The problem with most loyalty programs is that people simply don’t level up to get to the fun part”

What does he mean? Watch the episode below to find out:



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trace

Trace is the First Accurate Quantified-Self Device for Action Sports

Ivan Kuo07 mins

The conversation surrounding the quantified-self and measuring all-that-is-measurable has become a very hot tech meme and has even gone so far to successfully fund a Kickstarter for measuring brainwaves. Although brainwave monitoring is a small deviation from what’s popular, everyone has seen no shortage of these devices for measuring physical activity but even then, these devices are mostly limited to running and bicycling at best. What about everyone else?

Trace is a device currently on Kickstarter that wants to bring accurate tracking to surfers, snowboarders, and skaters that goes beyond the simple accelerometers in our smartphones and little wristbands.

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stella grizont

How Playing Can Unlock Your Mind and Inspire You with Stella Grizont

Ivan Kuo32 mins

How would you react if a truck showed up outside your door and you were told to scream inside it for a team-building exercise?

Stella Grizont is the founder of WOOPAH and she believes positive psychology and play are the keys to unlocking our creative sides. She took the stage at GSummit 2013, to tell us about how her studies in psychology led to this revelation and how we might be able to leverage these techniques for ourselves.

She explains

  • Core principles of positive psychology and its perspective on engagement.
  • What is play? What is a game? And what’s the difference?
  • How to use play to spark transformation

Check out the video below to see how play can help you and be sure to subscribe to our YouTube channel to get all the latest updates as they come.

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tacy trowbridge

How Adobe is Gamifying Learning with Tacy Trowbridge

Ivan Kuo01 mins

Did you know Adobe has been working with gamification for awhile now? I’ve heard of their first venture into gamified learning when they introduced LevelUp to help new Photoshop users learn the ropes.  At GSummit 2013, Tacy Trowbridge took the stage to tell us about all the new gamification initiatives Adobe has been working on to unlock creativity in children.

Check out the video below and be sure to subscribe to our YouTube channel to get all the latest updates as they come.


Be sure to also catch Tacy as she appears on our weekly Gamification Revolution webseries as our guest speaker on August 15, 1 PM ET. Sign in and RSVP to join the chat and ask questions!

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gamify the job search

How Can You Gamify The Job Search?

Ivan Kuo21 mins

Jon Guerrra first showed up at GSummit in 2012 when he spoke about a low-tech personal gamification system he created to achieve his goals. One year later, Jon has taken this system and used it to get a job at Google. Watch his talk from GSummit SF 2013 to learn about his journey into Google’s Mountain View campus and the ultimate power of post-its.

We’ll be releasing more talks from GSummit SF 2013 in the weeks to come! Subscribe to our YouTube channel to get each video as they’re released and as always, if there is someone you want to see released next, sound off in the comments below.

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naureen meraj

Naureen Meraj on Motivational Psychology and The Leadership Game

Ivan Kuo12 mins

The Gamification Revolution is the only live gamification webcast featuring Gabe Zichermann and fellow gamification experts every week. Join us and have all of your gamification questions answered by these experts. This week’s guest was Bob Marsh, CEO of LevelEleven, which is a company that develops gamification apps for Salesforce.

Remember you can participate in the show if you sign-in and RSVP! Signing in will allow you to receive show reminders, ask questions, and even join Gabe and our guest for a live question.

In this week’s episode, Gabe asks Naureen about her work at NTT Data as a behavioral psychologist who led the implementation of a leadership game worldwide. Expect to learn the nuts and bolts that go into such a big implementation, important global design principles, and measuring engagement.



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Keep up with NTT Data’s work by following them on Twitter at @NTTDATAAmericas

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gsummit sf 2013 videos

GSummit SF 2013 Videos Are Coming Out to the Public!

Ivan Kuo22 mins

If you joined us for GSummit SF 2013, then you’ve clearly seen how awesome our community is, amidst of sea of brilliant experts, food trucks, and a gamified conference experience. It is our job here at Gamification Co to proliferate the latest and greatest knowledge about the gamification industry, so we’re finally going to begin releasing all of our videos from GSummit SF 2013 over the next few weeks.

We’ll be posting each of the new releases on our blog but if you want to get each of them immediately, be sure to subscribe to our YouTube channel to get each video as they come.

To kick off the first video we’re releasing, we want to share a story about engaging audiences with a real sense of purpose. Jeremy Heimans, Co-Founder and Chief Executive Officer of…Purpose, shares his story about using narrative storytelling to transform engagement for corporations, non-profits and citizens with integrity and purpose.

Stay tuned as we release more videos every week! Also, if you’re interested in seeing a particular speaker on GSummit, sound off in the comments below!

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Blue Goji

The Creators of Guitar Hero Want to Make Your Treadmill Less Boring

Ivan Kuo15 mins

Even if you deny your participation with the plastic instrument fad with Guitar Hero and Rock Band in the late 2000’s, everybody had a taste of how awesome it was to be a fake rockstar. The toy instruments sure didn’t make anyone into a musician but what if these same mechanics actually helped you run or bike more? That’s a much more feasible prospect to accomplish.

Guitar Hero co-creators Kai and Charles Huang have been quietly working on a series of game accessories that could be used on bikes, treadmills, and ellipticals in their new venture called Blue Goji.

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bob marsh

Bob Marsh on Motivating Employees with Competition

Ivan Kuo02 mins

The Gamification Revolution is the only live gamification webcast featuring Gabe Zichermann and fellow gamification experts every week. Join us and have all of your gamification questions answered by these experts. This week’s guest was Bob Marsh, CEO of LevelEleven, which is a company that develops gamification apps for Salesforce.

Be sure to catch our next episode this Thursday, August 1 at 1PM ET/1800 GMT, where we feature Naureen Meraj, Senior Global Director, Gamification & Strategic Engagement at NTT Data.

Remember you can participate in the show if you sign-in and RSVP! Signing in will allow you to receive show reminders, ask questions, and even join Gabe and our guest for a live question.

In this week’s episode, Gabe and Bob discuss the theory behind motivating sales teams with gamification mechanics. They explore interesting topics as to why employees need more motivation beyond commission, what really determines an effective salesman, how gamification allows employees to track performance, and what’s unique about LevelEleven’s approach to gamification design. They also take a number of questions from the audience and a special video guest who comes on to ask about the potential for gamification desensitization in the future. Watch the full video below:



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Check out LevelEleven to learn more about their Salesforce offerings and be sure to follow Bob on Twitter at @BobMarsh5

Be sure to check out next week’s episode on Thursday at 1PM ET.

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tim chang gabe zichermann

Tim Chang on Why Gamification Works as a VC

Ivan Kuo12 mins

The Gamification Revolution is the only live gamification webcast featuring Gabe Zichermann and fellow gamification experts every week. Join us and have all of your gamification questions answered by these experts. This past week’s guest was Tim Chang, Gamification VC and Managing Director of the Mayfield Fund.

Be sure to catch our next episode this Thursday, July 25 at 1PM ET/1800 GMT, where we feature Bob Marsh, CEO of LevelEleven as our next guest.

In this week’s episode, Gabe and Tim get down into the nitty gritty on why gaming and gamification have always made sense as a business practice. Learn how an accomplished venture capitalist sees gamification and get a new perspective on the design practice. Also take a look to learn about Tim’s investment sensibilities as it comes to gamification and Tim’s investment case for gamification.

To learn more about gamification in ed and government, follow Tim on Twitter at @timechange.

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wearedata watch dogs

Be a NSA Spy in this Promotion for The Watch Dogs Video Game

Ivan Kuo13 mins

Watch Dogs is Ubisoft’s big upcoming game about big data, government spying, unscrupulous agencies, and vigilantism set in the Windy City of Chicago. Amidst all the uncomfortably apt news of whistleblowing and Edward Snowden, creative agency Paris BETC has created a “hyped-connected” visualization tool that offers a way of seeing all the enormous amounts of data publicly available.

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gamification gurus

Are You a Gamification Guru? Join our Community Op-Ed Program!

Ivan Kuo72 mins

After seeing the results of the Top 40 Gamification Gurus leaderboard in the beginning of the month (I joined the list at #35!), it’s helped me really visualize the passionate people who are working in this industry, as well as the evangelists promoting the idea of engagement with fun design.

I’m certain most of the people on the list have thoughts, ideas, and great information to share with the gamification community and I would like to make these voices heard, which is why I am excited to announce the start of our Gamification Community Op-Ed Program!

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melvin greer gabe zichermann

Melvin Greer on Gamification in STEM, STEAM, and the Government

Ivan Kuo22 mins

The Gamification Revolution is the only live gamification webcast featuring Gabe Zichermann and fellow gamification experts every week. Join us and have all of your gamification questions answered by these experts. This past week’s guest was Melvin Greer, Senior Fellow at Lockheed and Martin

Be sure to catch our next episode this Thursday, July 18 at 1PM ET/1800 GMT, where we feature Tim Chang of the Mayfield Fund (@timechange) as our next guest.

In this week’s episode, Gabe and Melvin dive deep into the developing work happening in teaching STEM and STEAM (the A is for Art) education initiatives. The audience also asks a number of great questions as it relates to learning, knowledge transference, and emerging tech in ed. Melvin also gets into the intricacies with government gamification initiatives and the challenges of their implementation.



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To learn more about gamification in ed and government, follow Melvin on Twitter at @Lead_Innovate. You can also learn about Melvin’s upcoming events and projects at MelvinGreer.com

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gamification revolution

Rajat Paharia discusses Loyalty 3.0 and the State of the Industry

Ivan Kuo01 mins

The Gamification Revolution is the only live gamification webcast featuring Gabe Zichermann and fellow gamification experts every week. Join us and have all of your gamification questions answered by these experts. This past week’s guest was Bunchball Co-Founder, Rajat Paharia.

In Rajat’s second appearance on the show since December, he and Gabe talk about the book’s rise up the New York Times Best Seller List and have a deep discussion on the current shortcomings of the loyalty industry. What’s holding loyalty back now and what will it have to do to really sustain itself in the future? For more information on Rajat’s new book, check out Loyalty30.com. Watch the full video to find out:




Download this episode (right click and save)
In Rajat’s second appearance on the show since December, he and Gabe talk about the book’s rise up the New York Times Best Seller List and have a deep discussion on the current shortcomings of the loyalty industry. What’s holding loyalty back now and what will it have to do to really sustain itself in the future? Watch the full video to find out:

For more information on Rajat’s new book, check out Loyalty30.com

Read More