As gamification grows as an industry, it will be increasingly important to recognize the different roles that one can have as new positions are created and what better way is there to learn than to ask someone working in that space right now? I got the chance to sit down with a Badgeville employee Zachary Bodnar, a…
A recent pilot study at Boston Children’s Hospital has found that video games can help calm children who express serious anger episodes. More often than not, children are unwilling to engage with psychotherapy to help them control their emotions. Jason Kahn, PhD, and Joseph Gonzalez-Heydrich, MD, created RAGE Control—a video game that could change the…
Mobile advertising is a huge business that is currently being dominated by those running ad networks. A rift has been caused between advertisers and consumers because consumers are being less responsive to current mobile ads—which are mainly miniature versions of ads seen on your computer. Lars Albright, the visionary of iAd—Apple’s mobile advertising, saw…
Social loyalty platform provider PunchTab is leading the pack of its kind, supporting any social media platform you can think of- including Pinterest, Instagram, and SoundCloud. Having just received $5.25M in venture funding, PunchTab is looking to expand to mobile, allowing companies to run campaigns and contests and to interact with end users at the touch…
Customer Relationship Management (CRM) has been shown a lot of love by gamification lately. Microsoft Partner, Cole Systems, has become the latest to link CRM results to intrinsic rewards. The gamification system comes in the form of a brand new add-on, called Spark, for Microsoft Dynamics CRM 2011. Spark has defined motivation for its users to…
Hello #gamification12 students! The final exam has been extended to this Wednesday, October 10 so you get some more time to study for that certification. Below is the review for Week 5. This review covers all the practical uses for gamification across multiple industries. For the students who have finished the course, we would love to have a conversation…
Hello #gamification12 students! Welcome to the last week of the course, the home stretch. If you were me, you would wish there were a couple more weeks to this course. A huge thanks to Prof. Kevin Werbach for putting together the course. We owe it all to him! Thanks! Below is the review for Week 4. Just to recap, week 4 focuses…
Spigit, the maker of collaborative innovation management software for enterprises, has recently acquired Crowdcast. Crowdcast provides social business intelligence solutions and raised $6M in Series A funding in 2010. Spigit is aiming to provide market services and solutions that give organizations the ability to gain insight on the collective intelligence of its professional network. Crowdcast will play the…
Hello gamification students! Below is the study guide for week 3 of the Coursera gamification class. If you haven’t seen any statistics for the class at this point, they have been pretty astounding so far: Approximately 10,700 students successfully submitted Written Assignment 2. This compares to 12,800 submitting Written Assignment 1. Over 43,000 students have…
Experts Talk Gamification for Work and Life Stanford Business School hosted what was probably the most insightful discussion on the current status and future of gamification. Margaret Wallace, chief executive of Playmatics, led the group discussion on gamification. The 5 speakers were Courtney Guertin, chief technology officer of Kiip; Rajat Paharia, founder and chief product…
Coursera Gamification Class – Week 2 Hope the transition out of Summer isn’t getting you too down and out! We received a ton of positive feedback for our first study guide and are pleased to provide our lovely readers with our second week’s study guide. Keep up the hard work with the Coursera courses and…
Coursera Gamification Class – Week 1 Need a bit of reading material to supplement your weekly Coursera video lessons on gamification? We will be covering each week’s lecture with some note summaries to assist with studying for your gamification lectures. Embedded below are the notes summarizing each part of week 1 with some additional commentary…
Drupal, a free and open source content management system (CMS), has most recently been gamified using Badgeville’s successful behavioral platform. Drupal is used by 2.1% of all websites, and they are looking to increase engagement and use of their open source products. Hoping to increase loyalty, satisfaction, and retention, Drupal wants to maximize desired behavior…
Image via chooyutshing In today’s market spaces, everyone is focusing on user and fan engagement. For startups, strong fan engagement is a great indicator of a promising start. For established brands, they may want to slowly transition their public image or create a massive movement for more engagement. For companies of any size, it…
ClassDojo, founded by Sam Chaudhary and Liam Don, has recently announced that they have received $1.6M in seed funding for their education startup. The founders set out to solve the most common problem teachers face in the classroom. After asking hundreds of teachers about their issues in the classroom, feedback suggested that teachers felt like…
