We were very excited to have Nicole Lazzaro join us this year at GSummit. Nicole is the President of XEODesign. Below are her bio, video and slides from GSummit SF 2014. This is what Nicole says about herself: I make games more fun. The leading expert on emotions and the fun of games, I have made…
We were excited to have Shawn LaVana join us this year at GSummit. Shawn is a Senior Director of Product Marketing at Virgin Pulse. Below are his bio, video and slides from GSummit SF 2014: Shawn LaVana is an accomplished start-up technology marketer with 15 years of progressive experience. At Virgin Pulse, part of Sir…
We were very excited to have Andrea Kuszewski join us at GSummit again. Andrea is a Researcher and Manager at Scientific Vortex Group. Below are her bio, video and slides from GSummit SF 2014: Andrea is a research scientist in the fields of cognitive neuroscience and psychology, focusing mainly on creativity, intelligence, motivation, sociopathy, and…
We were excited to have Ryan Kleps join us this year at GSummit. Ryan is a Process Analyst at Boeing. Below are his bio, video and slides from GSummit SF 2014: Ryan has been involved in the Information Technology field since the early 1980s and has worked for The Boeing Company since 1989. He has held…
We were very excited to have Amy Jo Kim join us this year at GSummit. Amy is the Creative Director at Shufflebrain. Below are her bio, video and slides from GSummit SF 2014: Amy Jo Kim is a social game designer, part community architect. She’s worked on Rock Band, eBay, Netflix, indiegogo, nytimes.com, The Sims,…
We were excited to have Robin Jenkins join us this year at GSummit. Robin is the Regional Marketing Manager at RMH Franchise Corporation. Below are her bio, video and slides from GSummit SF 2014: Robin Jenkins is a Regional Marketing Manager for RMH Franchise Corporation, one of the fastest growing restaurant franchise groups in the…
There are few industries that resist progress and change more than the airline industry. With a platform heavily dependent upon safety and security, technological change is rare. Through years of research and development, Ponch Orendain, project manager at Delta Airlines, has worked with a team to create a truly revolutionary training platform for Delta’s employees, appropriately…
We were excited to have Barry Kirk (@barrykirk) and Bill Hennessy (@bill_hennessy) of Maritz Motivation Solutions (@maritzmotivates) join us this year at GSummit. Barry is VP of Consumer Loyalty Strategy, and Bill is Persuasive Design Strategist, and together they lead a full-day workshop on persuasive design for next-generation loyalty marketing. You can read more about the workshop and…
Guy Halfteck, an Israeli entrepreneur, is the CEO of Knack, a technology startup he founded in 2010. Earlier, Guy was a ship vice commander in the Israeli Navy. He graduated from the Hebrew University, and later earned his master’s and doctorate from Columbia and Harvard, respectively. Knack, which is based in Palo Alto, California, quantifies…
Attending GSummit as a speaker for the third year in a row, Yu-Kai Chou, developer of the Octalysis framework, is an established veteran in the gamification industry. Working in gamification for the past 11 years, Yu-Kai has developed the Octalysis (octagon + analysis) framework to explain the eight core drives that motivate people to engage in…
JOIN For ME Engages and Educates Kids about Weight Management We’ve all been in the same boat – you’re running on the treadmill, seemingly for ages, yet you glance at the clock and it’s only been three minutes. We want to live a healthy lifestyle, but sometimes it can be so boring. We especially want…
The prospect of talking about the dangers and downfalls of gamification gone wrong sounds a bit taboo for a gamification conference. But just because something is uncomfortable doesn’t mean it doesn’t exist, and Nir Eyal, author of Hooked: How to Build Habit Forming Products, wants people to know the dangers of gamification. In a recent article, “Is…
Gamify Your Scrum Training and Build Team Synergy Agile is all about team alignment, mindset sharing and streamlined, self-assessed work to bring about the best value possible to all stakeholders. This methodology is found in all kinds of Agile development, especially in the Scrum form. There are conventional teacher-centered processes to learn Scrum, but there…
I traveled to Gsummit on a search to discuss the latest trends and strategies in implementing successful gamification strategies, utilizing cutting edge business intelligence software, sustaining engagement and loyalty and of course see the much anticipated keynote Neil deGrasse Tyson (you can see a video of Gabe Zichermann interviewing him on gamification revolution). On the second day of…
The three-month-new CEO of Badgeville, Jon Shalowitz, made a splash at GSummit this week with his own attendance, two company speakers, and the engagement bar (serving engagement, not drinks). We managed to speak with Shalowitz about his perspective of the gamification industry, and he had some intriguing thoughts on where the field’s focus should be….
