A great deal of research has been done examining how game based learning has been used with phenomenal success in the world of education to enhance students’ learning experience and now more and more research is being done on how the corporate world is utilizing game based learning to increase job satisfaction, enhance training programs, improve productivity, increase sales, and ultimately drive profits.
Given the massive success of Fold.It and it’s crowdsourced approach to tackling protein folding to fight AIDS, it’s not surprising that other researchers are adopting this model for other applications as well.
Enter NanoDoc, a scientific simulation/puzzle game that will allow bioengineers and the general public to design nanoparticle strategies to treat cancer.
If it sounds futuristic, it totally is.
How Gaming Keeps Us Learning for Longer “In the realm of strategy, only contradiction and paradox work. Common sense and straightforward linear logic always fails” – Edward Luttwak According to Charles Handy, success belongs to those who learn to embrace complexity by reconciling the contradictions of this world. Gabe Zichermann gives an example of these contradictions with…
If you were at GSummit in the past two years, you’re probably familiar with livecube, the super-fun, conference-optimized Twitter client we’ve been using to engage all of our attendees. To learn more about it, we invited livecube co-founder Aaron Price to explain to us how clever design and gamification makes Twitter more bearable in event settings. Learn about livecube, its features, and successes by watching the full video below:
Make sure you come back on December 5th to check our next guest on the Gamification Revolution webseries.
Few other industries have seen more challenges – and opportunities than the airline industry. The list is long: lines at the airport, higher fuel prices, razor thin margins, the recently-approved merger of American Airlines with UsAir, AMR wrestling with bankruptcy, new online Travel Agencies (OTA’s) popping up almost daily and regulatory changes, to name a few.
Delta Airlines is one of a few that has turned all of these into advantages. The company decided to separate themselves from the rest by focusing their efforts on becoming known as New York City’s hometown airline. They spent over $1 billion redesigning their terminal and they ramped up their flight offerings to and from the city. After all was said and done, the company needed a flashy, fun way to let everyone know they had arrived, and this is where BoomBox came in.
Experimental economics show that people are more likely to cooperate and avoid competition in the prisoner’s dilemma or public goods game if their identity is revealed as opposed to playing anonymously. If you believe you’re being watched there’s a potential gain for behaving yourself: you establish a good reputation.
One of the most phenomenal experiences of GSummit SF 2013 happened with Will Wright’s keynote talk. As the creator of SimCity and countless other games and simulations, Wright’s talk goes deeply into games’ and their effect on us as humans in society and what that means for gamification in the grand scheme of things.
He touches on the lessons can we take from games — and decades of experience designing for fun — to create engagement for large audiences with complex models and issues? How can we make simple everyday interactions more compelling and use them as teachable moments to energize society? Can everything really be fun — and what are the secrets for balancing detail and simplicity? Check out Will Wright’s full talk as he re-imagines how the world becomes a more fun and engaging place, sharing his vision for the future and powerful design insight.
Be sure to subscribe to our YouTube channel to get our latest gamification videos and talks. You can also download a copy of this presentation by downloading it here.
The XXII Olympic Winter Games in Sochi approaching fast and organizers are turning to gamified solutions to bring exercise into the daily lives of busy Moscovians.
Much like this 2011 French Contrex commercial fueled a striptease show on an outdoor wall by the energy generated by female bystanders, Russian creative agency MOST Creative Club turned a typical subway ticket machine in Moscow’s Vystavochnaya station into an Olympic one — by offering travelers a free pass in exchange for 30 squats
As a part of our ongoing GSummit Global event, we’ve been having webinars with our esteemed speakers about gamification and engagement! A few weeks ago we were joined by Livecube co-founder, Aaron Price, Air Canada’s Director of Loyalty, Ian di Tulio, and United Capital’s Vice President of Strategy, Gail Graham to have a panel discussion about their thoughts on designing an effective gamification system.
We also have two upcoming webinars with our speakers on November 18 at 1 PM ET and December 3 at 10 PM ET – please visit gsummitWEB.livecube.com and check it out!
It’s a full-length video, so grab a snack and watch the full 1 hour discussion below:
Linkin Park is clearly not afraid of new marketing strategies as evidenced by their new LP RECHARGE game, which is a free-to-play action game designed to raise attention to environmental issues and is set to the tune of Linkin Park’s new remix album, aptly named, Recharge.
Given that Recharge isn’t exactly a new album and is rather a compilation of remixes of songs (like Reanimation) off their last album Living Things, it looks like Linkin Park’s game was created to drive a little more interest in the album and their cause.
Developed in partnership with Kuuluu Interactive Entertainment, LP RECHARGE takes place in a not too distant future in which humans have consumed nearly all natural resources on the planet and the last remaining resources are being seized by killer robots.
We first heard about digital agency Boombox when we attended Adweek’s Science of Gamification panel to hear what prominent agencies had to say on the efficacy of gamification. We decided to invite Boombox CEO John Hendricks to come back on our own show to circle back on some of his ideas and to tell us about how he approaches gamification design for his agency. This is a great episode for anyone looking to offer gamification consulting and design services at their own company.
Check out the full video below and Be sure to catch our next episode on Thursday, November 14 at 1PM ET/1800 GMT, where we will feature Livecube Co-Founder Aaron Price as our next guest.
Branch Banking and Trust Corporation (or BB&T) is a North Carolina-based bank that operates in more than 1,800 financial centers across the United States. Their services include commercial and retail banking as well as insurance, investments, mortgage, corporate and consumer finance.
BB&T has recently proved to be innovative through the addition of a mobile gaming application into their employee training program, with the purpose of teaching valuable leadership skills based on the premise that Beliefs influence Behaviors, which lead to Results, which influence beliefs, and it cycles on…
It used to be enough just to give consumers 22 minutes of quality content, once a week, year after year, to be successful. Today, media consumption has dramatically changed. Where TV used to be the distraction, now viewers use second and third screens – a distraction from the distraction. This change, both demographic and technological, forces us to reimagine the nature of storytelling and narrative in an unprecedented way.
Viewers today want to lean forward (and you need them to), become part of the action, engage with characters and each other in new and exciting ways, and shape the outcome. But how do we do this without ceding total control to the audience and reducing the main reason they “pay” to be with us in the first place?
Join Tim Kring, Transmedia expert and creator of the blockbuster TV programs Heroes and Touch, as he shares his insights about how to tell stories in this new lean-forward era that consumers are willing to pay for with time and money.
Watch Tim’s full GSummit SF 2013 video below and be sure to subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.
Gamification startups have enjoyed a steady increase in popularity and profitability in recent years. This has sparked the interest of many non-gaming oriented businesses to introduce games into their services in an effort to attract more customers. But plunging into the trend is by no means easy. So, how can businesses effectively launch their own gamification efforts?
In the 21st century, it turns out that the principles for designing videogames have become the principles for designing everything. In this talk, Jesse explains why “gamification” is only the tip of a much larger iceberg that is influencing all of society, and he will go into some detail about best practices for using pleasure to improve the motivational design of a wide variety of experiences.
Key Takeaways:
Watch GSummit SF 2013 Keynote speaker Jesse Schell in his full talk below. Be sure to also subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.
