Managing Gamification Initiatives and Expectation with Rabobank

Last week, we featured Rabobank‘s Gamification Hub manager, Maarten Molenaar to discuss Rabobank’s gamification initiatives and what internal measures were taken by the Dutch banking and financial services company to achieve its business objectives with gamification.

Watch the full interview below to learn about:
  • How Maarten jumpstarted the gamification hub within Rabobank.
  • The importance of having a consolidated gamification central hub for the organization.
  • How to balance gamification and overall user experience when solving business challenges.
  • What gamification hub best practices can be taken applied for other organizations.
  • How to manage different expectations amongst colleagues and key stakeholders.
Be sure to also catch our next episode of the Gamification Revolution this Tuesday April 22th at 1 PM ET:



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Freshdesk Provides a Fresh Gamification Approach in Customer Support

Customer service plays a vital role in business but truth be told, having to deal with customer complaints and troubleshooting for hours on end can be rather disengaging, until now. Freshdesk is here to tackle customer support challenges with their recently announced gamified platform, Freshdesk Arcade. With their gamified help desk, Freshdesk aims to transform…

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Gabe Zichermann on Autism, Engagement and Memecube

The Gamification Revolution is the only live gamification webcast featuring Gabe Zichermann and fellow gamification experts every week. Join us and have all of your gamification questions answered by these experts.

This past week, Gabe discusses how the rise of autism will make engagement even more important in his closing keynote at GSummit. He then gets into Memecube’s success as the world’s first gamified conference Twitter app, debuting at GSummit. Get the full story by watching the video below:

Be sure to catch us for tomorrow’s episode featuring Ross Smith, Director of Test at Microsoft and creator of the Language QA game for Windows!

Join us every Thursday at 1PM EST for the Gamification Revolution and have all your engagement questions answered!

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Announcing 12 New GSummit Speakers for SF 2013

The GSummit speakers roster for this year’s event(SF, April 16-18, 2013) just keeps getting better and better. To support 2013’s themes of strategy, loyalty and engagement, we’ve just announced over a dozen new speakers. This brings our roster to 80 world-class engagement experts in multiple categories, making this the biggest and best GSummit ever. Here are some of the highlights from our latest group of amazing speakers. Be sure to check out their talks: they’re controversial, entertaining, informative and game-changing. We’ve got major content tracks for marketing, HR/Enterprise, Learning/Training, community, design and more.

Be sure to register now to reserve your conference/workshop space. Spots are going quickly, and if your job involves designing engagement you’ll definitely want to learn, network and earn your certification this year at GSummit.

Be sure to see the newly announced speakers and sessions – and some of my notes after the jump:

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Marriott Makes Facebook Game for Recruitment

Primarily aimed at an international audience, hotel chain Marriott has just released a Facebook game designed to introduce prospective employees to the hospitality industry. MyMarriottHotel allows players to take on the role of a hospitality manager. Currently, the only “mini-game” takes place in the kitchen, where players must cook, buy supplies, and get dishes to the counter,…

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Rajat Paharia discusses Loyalty 3.0 and the State of the Industry

The Gamification Revolution is the only live gamification webcast featuring Gabe Zichermann and fellow gamification experts every week. Join us and have all of your gamification questions answered by these experts. This past week’s guest was Bunchball Co-Founder, Rajat Paharia.

In Rajat’s second appearance on the show since December, he and Gabe talk about the book’s rise up the New York Times Best Seller List and have a deep discussion on the current shortcomings of the loyalty industry. What’s holding loyalty back now and what will it have to do to really sustain itself in the future? For more information on Rajat’s new book, check out Loyalty30.com. Watch the full video to find out:




Download this episode (right click and save)
In Rajat’s second appearance on the show since December, he and Gabe talk about the book’s rise up the New York Times Best Seller List and have a deep discussion on the current shortcomings of the loyalty industry. What’s holding loyalty back now and what will it have to do to really sustain itself in the future? Watch the full video to find out:

For more information on Rajat’s new book, check out Loyalty30.com

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mark goldstein

Mark Goldstein Explains the Problem with Modern Loyalty Programs

The Gamification Revolution is the only live gamification webcast featuring Gabe Zichermann and fellow gamification experts every week. Join us and have all of your gamification questions answered by these experts. This week’s guest was Mark Goldstein, Chairman of BackOps and loyalty industry veteran.

Be sure to catch our next episode this Thursday, August 1 at 1PM ET/1800 GMT, where we feature Tacy Trowbridge, who is the Head of Education Programs at Adobe. Watch the show to learn about all of Adobe’s gamified education initiatives!

Remember you can participate in the show if you sign-in and RSVP! Signing in will allow you to receive show reminders, ask questions, and even join Gabe and our guest for a live question.

In this week’s episode, Gabe and Mark discuss the problems that exist in modern loyalty, why they’re there, and how to overcome them. One great quote from Mark:

“The problem with most loyalty programs is that people simply don’t level up to get to the fun part”

What does he mean? Watch the episode below to find out:



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ebay

eBay’s Subtle but Effective Approach to Gamification

In the ever involving world of marketing, gamification has come to be regarded as one of the most effective and profitable methods in use today. Granting brands the ability to have a greater influence on consumer behavior, it is an effective strategy for garnering long term consumer interest. In recent years the trend towards employing gamification has been on the increase. While more and more companies are utilizing this relatively new method of engaging its customers, many have already implemented it into their marketing strategy and seen tremendous benefits.

One such company that has been successfully using gamification for years is eBay, the internet’s number one auction site.

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