Spotlight Gamification Expert: Kevin Werbach

As we move into our next installment of GSummit (June 10-13 in San Francisco), we look at our past GSummit speakers and experts that have helped shape the user engagement space. This week’s spotlight Gamification Expert is Kevin Werbach–Associate Professor at The Wharton School at UPenn and teacher in the massively successful online Gamification Class on…

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Identifying Potential Candidates With Salih Mujcic

Last time, we featured Revelian product manager, Salih Mujcic to discuss about his organization’s latest offering, a gamified assessment program called “Theme Park Hero”. The gamified psychometric assessment tool helps organizations find and pinpoint high potential talent during the recruitment and selection process through a series of games.

Watch the full interview below to learn about:

  • Are game based psychometric tests more accurate compared to their paper based counterparts?
  • How does Revelian balance the tension between constructing a serious analytics tool while wrapping it with a fun theme?
  • What kind of skills are being tested with the various games found in Theme Park Hero?
  • Has the team been approached by organizations to present more complex forms of testing for specific job functions?
  • How does the tool test for creative personality types or “oddballs” who change the world – like Steve Jobs?
  • What is Revelian’s future direction in expanding the tool’s features to account for a wider range of personality characteristics?

Watch the video below and be sure to catch our next episode of the Gamification Revolution.



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Reworking the Fitness Game

Ed Note: We’re initiating coverage today on the Gamification of Health, the most requested topic among our readers and a subject of extraordinary importance to us at Gamification.Co. Feel free to send us your article suggestions. – Gabe Zichermann Full-service gyms are currently going through hard times in the US. According to a recent New…

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michael wu

The Psychology Behind Intrinsic and Extrinsic Motivation with Michael Wu

The Gamification Revolution is the only live gamification webcast featuring Gabe Zichermann and fellow gamification experts every week. Be sure to catch our next episode tomorrow on Wednesday, October 9 at 1PM ET/1800 GMT, where we will feature  prominent gamification community figure, Yu-Kai Chou.

Remember you can participate in the show if you sign-in and RSVP! Signing in will allow you to receive show reminders, ask questions, and even join Gabe and our guest for a live question.

Last week, Lithium’s Chief Scientist Michael Wu came on the show to discuss the psychology behind engagement and motivation. During the show he mentions the following on the morality of motivating others intrinsically:

“Engaging with people through their intrinsic motivations isn’t good or bad…it’s just the way it is”

What does he mean? Watch the full episode below to get a thorough explanation of the meaning behind intrinsic/extrinsic motivation, how motivation changes over time, and a glimpse into Lithium’s IT security practices:



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Selling Brain Games or Brain Marketing? Lumosity Raises $31.5M

In addition to ClassDojo’s recent VC success this week, Lumosity has just raised $31.5M in series D funding for their cognitive exercise games. The round was led by Discovery Communications and a number of existing investors to bring Lumosity’s total funding up to about $70M. Lumosity’s cognitive exercise games were created to combat declining neurological functions…

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Hyatt Reservation Center Boosts Employee Productivity with Gamification

Sitting in a call center taking and making calls is the kind of job that many people find repetitive and boring. But at one major American company, an entire department plays games on company time and does so with the full knowledge and consent of management. That company is the Hyatt Hotels Corporation. Encouraging employees to play games, the company found, improved employee engagement in the work by setting goals, which in turn, boosted their productivity.

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Gamification Workshop Materials

Thanks for attending the Gamification Workshops in SF and NYC! We hope you enjoyed the day, and we look forward to welcoming you at the Gamification Summit 2011 – be sure to invite your colleagues and friends before it sells out. Below you’ll find the main material from the sessions. Please follow @gzicherm or @amyjokim…

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New White Paper on Google and Recyclebank’s Partnership in Gaming for Good

Throughout Earth Month in April, Recyclebank hosted an online game, the Green Your Home Challenge. Visitors interacted with virtual rooms to learn how to be more environmentally conscious and implement new “green” changes in home and lifestyle. Players were also given rewards, challenges, and leaderboards as well as bonuses for referring new players. Recyclebank teamed up with ROI…

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