by Kevin Shane and Jeff Lopez In the past, one of the largest impediments to using games for accomplishing real world goals has been the response that the word “games” triggers in business and policy circles. But in the past few years, we have noticed a shift. Games–and now gamification–have both become accepted as a serious…
So recently, Hurricane Irene came blowing through NYC. In the days leading up to the event, city officials did a (perhaps too) great job of letting citizens know how to prepare for a disaster, and – even more importantly – how to gauge the risk. This risk display system could use a little editing, leveraging…
Coca-Cola recently announced a multi-media, fully interactive, campaign. Coke Freestyle lets you select your own unique flavor combinations from all of their brands (which I guarantee you is more than you think) and enjoy Coke in a whole new way. First off there is the Freestyle Facebook app, which simulates a vending machine that lets you pick…
We are excited to announce a new round of fantastic speakers that will be joining us at the Gamification Summit on September 15-16 here in New York. Aaron Forth, VP and General Manager of Mint.com, Michael Ahern, Associate Director of Fantasy Sport and Gaming at Major League Baseball, and Brandon Evans, Founder and CEO of…
Gamification of the enterprise focuses on how autonomy and fun can lead to more productive work. An article from last week’s Wall Street Journal provides support for this idea with insight into the benefits of web surfing in the office. The new study on the “Impact of Cyberloafing on Psychological Engagement,” by Don J.Q. Chen and…
Through technology we have created new ways to collect, show, and share data. Beyond that dry term, “data”, is a vast range of possibility, and gamification is demonstrating how we can show and share information in the hopes of becoming more fit, more healthy, and more knowledgable. These are largely personal goals made social through…
Are Scandinavians just more fun? From the same region that introduced the world to interactive billboards and the Speed Camera Lottery, Norway’s Volkswagen just completed a campaign that uses a game to demonstrate the fuel efficiency of the new Volkswagen Golf BlueMotion. The question the campaign set out to answer was how do you make an abstract advantage…
As part of our G-List – the who’s-who of the gamification space – today we have James Gatto, creator and leader of the Pillsbury Law’s Virtual Worlds & Video Games team, leader of the Open Source team and previously headed the firm’s Intellectual Property practice. He will be speaking at the upcoming Gamification Summit in New…
Motivation in sales and innovation is one of the fastest growing sectors for gamification. Today, Bunchball–the first company to offer a gamification platform for brand engagement–is announcing Nitro for Salesforce and entering the market to bring gamification to the enterprise. Nitro for Salesforce grows from many of the key mechanics that have already proven to encourage…
They say the average smoker will attempt to quit 10 times or so before they finally kick the habit. There’s nicotine patches, gum, electronic cigarettes and tons of other tools out there to help, yet it’s so hard to stick with a plan. Obviously addiction to smoking isn’t just a physical problem, but emotional as…
As part of our G-List – the who’s-who of the gamification space – today we are happy to have Kris Duggan, founder of Badgeville and panelist for our upcoming Gamification Summit in New York. Follow @gamificationco for updates and submit questions with hashtag #gsummit to get Kris’s insight into gamification and consumer engagement. Keep reading below, and be sure…
Today, Gamification by Design, written by Gabe Zichermann and Christopher Cunningham and published by O’Reilly, is available for order from Amazon.com. The new book focuses on the practical application of gamification techniques and provides a number of case studies and examples on gamification as applied to marketing, enterprise, health, and many others. To celebrate the release, Gamification…
As part of our G-List – the who’s-who of the gamification space – we will be holding weekly Tweetups with some of the awesome speakers and guests of our upcoming Gamification Summit in New York. We will be holding a series of streaming interviews via Twitter and Justin.tv. Follow @gamificationco for updates and submit questions…
Badgeville [http://www.badgeville.com] Founded: Location: San Francisco, CA Employees: 25 Revenues: $5-10M (2011, est) Funding: $14.5M total $2.5M [date] (eBay COO Maynard Webb, Palantir founder Joe Lonsdale, Pejman Nozad and Zain Khan from Felix Investments and senior executives from Paypal, Chegg, Shopping.com, Drugstore.com and Warner Music) $12M [date] (Norwest Venture Partners and El Dorado Ventures) [Introduction…
