Sarah Faulkner from Microsoft showed up to talk about the release of Ribbon Hero II, Micorsoft saw in the first version of Ribbon Hero that users that played two challenges, almost always subsequently played 10 or more. In version II they added colorful engaging levels. The challenge idea was successful but the game itself wasn’t…
After a delicious lunch, Sarah Faulkner from Microsoft showed up to talk about Gamification – after all Gartner Group is predicting that over 50% of the world’s largest companies will be actively gamifying by 2015. With millions of users playing Ribbon Hero to interact with its Office suite, Microsoft has pulled off a coup –…
In Classroom A down the hall from the theater, Aaron Forth of Intuit/Mint.com is speaking about ways to make finance fun! I know, I know. How can that be? But Mint.com has found a way to attract 6 million users since 2007 to a fun and engaging design that uses gamification to encourage major changes…
Mediator Greg Johnson, of Fooda leads panelists Jesse Redniss, the head of digital at USA Networks, Rijat Paharia of Bunchball, Michael Ahern of Major League Baseball advanced media, Esteban Contreras of Samsung, and Brandon Evans founder of CrowdTap in a lively discussion about how you, the consumer, are the link between Twitter, democracy and crowdsourcing….
Mediator Greg Johnson, of Fooda leads panelists Jesse Redniss, the head of digital at USA Networks, Rijat Paharia of Bunchball, Michael Ahern of Major League Baseball advanced media, Esteban Contreras of Samsung, and Brandon Evans founder of CrowdTap in a lively discussion about what Twitter, democracy and crowdsourcing have in common. The answer is: You….
Moderator Christine Lagorio of Inc. Magazine is guiding panelists, Samantha Skey of Recyclebank, Irving Fain of CrowdTwist, Kris Duggan of Badgeville and Brian Wong of Kiip, in a discussion about loyalty programs and the ways in which they have evolved. Principally they are exploring why physical-world rewards (prizes, money, free-products) and other tangible benefits aren’t…
This morning’s keynote address is being given by Alexandra Wilkis Wilson, co-founder of the Gilt Groupe. She is interviewed by Divya Gugnani, Founder of Send the Trend, on the stage of Safra Hall. Gugnani asks, How engaging is the shopping experience (on Gilt)? Wilson replies that it is actually the fact that it is more…
This morning’s keynote address is being given by Alexandra Wilkis Wilson, co-founder of the Gilt Groupe. She is interviewed by Divya Gugnani, Founder of Send the Trend, on the stage of Safra Hall. The address speaks to the changing trends in retail, with a focus on the savvy, deal-centric and socially driven consumer. Gilt Groupe…
All of our preparations have paid off and now, the big day has arrived. With 350 delegates expected, the Jewish Heritage Museum in the Battery neighborhood of New York City looks gamified and ready to go. Today’s events are beginning (a little late, but happily none-the-less) with an introduction by Gamification expert and GSummit Chair,…
Gamification Experts are using today’s New York City Gamification Summit to announce the formation of the first industry association called The Engagement Alliance. This not-for-profit organization has set its sights on the study of the science behind the power of game mechanics to create behavior change.
As part of our G-List – the who’s-who of the gamification space – we will be holding weekly Tweetups with some of the awesome leaders in gamification and a few speakers and guests of our upcoming Gamification Summit in New York. Follow @gamificationco for updates and submit questions with hashtag #gsummit. Up next on September…
Our second Gamification Summit will be kicking off this Thursday at 9am! We are proud bring together the leading experts from advertising, healthcare, education, government, media, e-commerce, startups and academia to share knowledge and improve engagement with consumers, employees and ourselves. Though the workshop has sold out, limited tickets remain for the two day event….
Online Colleges Guide has a great infographic on how games are affecting education. It goes into some detail as to which games benefit which fields, such as the Civilization series giving hands on lessons in the interactions between history, geography, and politics, but I’m not sure how much Angry Birds benefits the understanding of physics…
The gamification space is continuing to heat up. We’ve already seen innovative campaigns, great client growth, and large rounds of funding, but today, BigDoor is announcing the first acquisition in the space in a partnership with OneTrueFan. OneTrueFan is a service for web publishers that enables visitors to earn points for their online activity and…
We are excited to announce that three breakthrough gamification projects will be revealed at the Gamification Summit (September 15th-16th). Social Chocolate (showing Jane McGonigal’s new game, SuperBetter), AXA Equitable and the Mozilla Foundation will each share their innovative new apps and provide early beta access where possible. Read on to find out more, or Register…
