An inside look at Wanda Meloni: Founder at M2 Research [SlideDeck id=’1925′ width=’100%’ height=’450px’] When asked what she’s most excited to learning at the Gamification Summit, Wanda said, “I’m most excited to talk with companies and learn what they are planning, where they see game mechanics fitting in with their overall strategy, what tools and…
Congratulations to SCVNGR, the location-based mobile app, for recently raising another $15million in funding from European VC firm Balderton Capital! SCVNGR is a fast-growing location-based site that puts its focus on gaming by giving challenges to go with your check-ins. SCVNGR is among the most business-friendly of location-based apps as hundreds of companies, schools and…
The Gamification Summit is officially sold out! Obviously, we’re more excited than ever for Jan 20th, but even if you weren’t one of the lucky people who snagged a ticket to this exclusive event, you’re in luck. You asked, and we’re teaming up with Fora.tv to bring you live streaming coverage of the conference so…
The response has been, for lack of a better word, overwhelming. There are only 19 more tickets available for the Gamification Summit, after which we will be completely sold out. If your plans include gamifying your business this year, procrastinate no longer! Don’t miss your chance to hear keynotes, case studies and panel discussions from top thought…
There’s been an amazing amount of press surrounding the Gamification Summit and my philosophies around gamification in general. Libe Goad gave a great shout out in her recent post on ZDNet called “Can FarmVille make dealing with the IRS more fun?” She quotes from my recent radio interview with Lisa Osbourne of KFWB radio in…
The Gamification Summit is only 2 weeks away! Excitement is building and available tickets are dwindling. Of course, The Gamification Summit will have amazing keynotes and panels, featuring speakers from such top companies as: Google –Amit Fulay, Product Manager NBC/Universal -Jesse Redniss, Vice President of Digital Bing – Neal Freeland, Director Zynga – Manny Anekal,…
Our own Gabe Zichermann was recently interviewed by Choire Sicha of The Awl for this great article called “You’re Being Gamed“. The piece talks about Gabe’s beginnings in gamification, a broad overview of gamified advertising going on today, like Jay Z’s Decoded campaign sponsored by Bing and headed by Droga5, and how gamification can help…
I was recently interviewed by Lisa Osbourne of KFWB radio in Los Angeles and Lisa.FM. It’s a short piece, and you can hear it in it’s entirety here. I briefly define what gamification is and discuss the SAPS system as well as what attendees can expect at The Gamification Summit. There’s still time to register…
TechCentralSF and The Gamification Summit are teaming up to bring you The Start Up Crawl – Game Edition! This is an exciting after party that will start at Pedro’s Cantina following the Summit at 6:30pm on Thursday, Jan 20th where we’ll meet up with representatives from Badgeville. From there, we’ll continue to “crawl” to some…
An inside look at Rajat Paharia: CPO at Bunchball [SlideDeck id=’1828′ width=’100%’ height=’450px’] When asked what he’s most excited to learning at the Gamification Summit, Rajat answered, “I’d love to hear people discuss the hard ROI of their gamification efforts. Both the results that they’re seeing and the way that they’re measuring it. ” Hear…
The year is almost at an end, which means everyone is creating their “Best of 2010” lists. A film that I know is on many of those lists is also one of my favorites from this past year: Scott Pilgrim VS. The World. There are many reasons why I enjoy this film. The characters are…
Heavy snowfall in New York is to be expected this time of year. We have really humid weather, our summers and winters are equally brutal and our proximity to the ocean often makes forecasts difficult more than just a few days in advance. But the recent East Coast blizzard seems to have taken New York…
Game-Based Marketing has made waves since its launch in April. As the first book to cover the burgeoning field of gamification, it’s done a lot to help frame the discussion for marketers and product designers. Book writing being what it is, it’s not always possible to get every hot topic in the manuscript – there…
An inside look at Jesse Redniss: VP of Digital at NBC/Universal [SlideDeck id=’1760′ width=’100%’ height=’500px’] When asked what he’s most excited to learning at the Gamification Summit, Jesse said: “I’m really excited to meet the various people I have been following over the past few years. The pioneers that have helped innovate and propel the…
Our own Gabe Zichermann was recently interviewed for an article in the LA Times by Zachary Pincus-Roth that came out this weekend. The piece is called “Not Motivated? Make a Game of It” about gamification encouraging productive behavior and helping players feel more accomplished about everyday tasks in apps like EpicWin, Health Month and SCVNGR….
