How important is customer loyalty to your business? According to an article on the impact of customer loyalty, “Companies that lead their markets in customer loyalty generate operating margins of 13%, while laggards had margins of just 2%.“ What creates customer loyalty? According to the Lacek Group in another article, the key is having a relevant…
SUGAR-COAT THE PILL WITH GAMIFICATION These days, it seems like you unlock a reward or achievement on every social media site and platform you use. Even sites like Wikipedia and Q&A sites like Stack Overflow have gamification concepts integrated into their community. So can the health industry be gamified too? It would surely make life…
Gamification in mobile apps continues to rise each day. #nwplyng joined the music app industry this past summer. #nwplyng offers a new way for mobile customers to engage in music sharing with a gamification angle added on. #nwplyng was founded by Utsav Agarwal, who combined his love of music with his interest in products that produce conversation and sharing into this…
Sharing the Internet Love Each year the The International Academy of Digital Arts and Sciences seeks to recognize excellence on the Internet by awarding influential and ground-breaking websites, online film and video, interactive advertising, and mobile apps. The 18th Annual Webby Awards announced winners in gaming & game-related categories recently. The 18th Annual Webby Awards celebrated these contributions to…
It’s no surprise that Google would create an amazing and elaborate April Fool’s joke that would seem so incredibly possible. What is this joke? Google created a game with Google Maps to catch Pokemon. It’s the stuff of every Poke-fanatic’s dream with the potential for a title of Pokemon Master, a fancy business card, and a job with Google.
The best part is: it may be only half a joke. An update for Google Maps has been released and will allow players to find Pokemon with an unlimited amount of Pokeballs while using Google Maps when they explore the terrain.
In our next collection from the best gamification stories of 2013, we have a cornucopia of healthy gamified applications for everyone to check out. Gamification Co readers were most interested in seeing new health apps in 2013 and we have about 20 of the top health apps for you to check out here.
Here’s to seeing even more at 2014! (Especially with all that new stuff at CES)
Consulting firm ICF recently released a report titled, “Gaming to Engage the Healthcare Consumer.” Although the report details how gamification is increasing across just about all industries, it more closely reveals how games in health is booming for a variety of reasons. These reasons include […]
More and more businesses are employing gamification to get customers interested in their products and services. Schools are looking to startups like Amplify to encourage their students to be more engaged in learning, inside and outside of school. The quantified self movement has even evolved to start measuring your brainwaves. Everywhere you look, the world is turning to games to improve participation and morale. Could there be real use for these ideas into your everyday life? These two new companies are saying yes, you can gamify your life.
Remember the promise you made to your mom that you would call every so often? What about the other time you promised your boss that would not be late for work again? Or that promise you made to yourself that you will quit smoking?
Many individuals are capable of keeping to their promises, but there are also many others who are unable to do so. The fallacy of making promises is that there is no one else besides the person who is being made the promise to that will hold the individual accountable for his or her actions. As there is a lack of an immediate feedback loop, it leaves the individual complacent in accomplishing their tasks and making good on their end of the promise. A new IOS app, PromiseUP aims to change that by helping people to fulfill their promises.
by Justin Schier, Chief Creative Officer, Dopamine Inc. One day you’re in, the next you’re uninstalled – or even worse, forgotten. The number of apps, services, social media sites and games competing for our attention has never been greater. How can the average person keep track of it all? The real question is: does it…
Most smartphone users (i.e., mostly everyone) have been getting excited by mobile providers new claims on their 4G networks. The speeds are supposedly incredible and who could resist the possibility of downloading a full-length HD movie right to your phone? But before you get too jazzed, you might want to check out the recent post…
The Academy Awards are this Sunday and as per usual, people are making their winning picks for Best Picture, and Best Actor/Actress. If The Oscars and other similar industry awards are the prizes, is the act of film making a game in and of itself? Earlier this week we mentioned Clinton Bonner’s idea to gamify…
It seems like the next logical step: If you can create a game platform to motivate you to be more active socially, get forms finished and save money shopping, why not a game app that rewards you for accomplishing more in your everyday life? EpicWin is a new iPhone app that’s been getting a lot…
