For centuries we’ve been exploring the thin line between fun and work. Many concepts have come and gone that played to this idea – from purely hedonistic options (dropping out) to pseudo-psychology (the secret), and everything in between. However, the two most compelling (and successful) models thus far for making work fun have been rather…
O’Reilly Radar just put up a new post by our own Gabe Zichermann exploring “The purpose of gamification“. Gamification has been differentiating itself from the earlier attempts at dragging games out of entertainment such as advergaming and in-game advertising. It is quickly taking hold as a viable process not only in advertising but also within areas as…
O’Reilly’s Gamification Master Class video has just been released as well as the early digital version of Gabe Zichermann’s new book, Gamification By Design. The Master Class video gives viewers the tools to understand the true power of games and how they can work with your business. It includes in depth coverage on the cutting edge…
Increasingly, cable television has been threatened by alternative outlets like Hulu, NetFlix, and Apple TV for viewership and advertising. Hulu’s freemium and the ease of use of Netflix are far more engaging than channel surfing on Cabletown ever could be (not to mention cheaper). In his most recent post on Econsultancy, Gabe Zichermann argues that games represent…
Businessweek recently compiled a “CEO’s Guide to Gamification”. The collection profiles a few companies that have been using gamification to solve problems in business, and gives executives a brief introduction to the topic. The site has put together a few interesting stories, and some highlights are below. Nissan has produced a well know example of gamification in…
UPDATE: Our Workshop Series 2011 is now over. If you are still interested in keeping up with the fast-moving frontier of gamification, we will be offering an in-depth workshop at Gamification Summit New York on September 16, 2011. For information and registration, visit GSummit.com. We’re excited to announce that Gamification Co. has expanded its successful workshops…
Today Econsultancy realized a Q&A with Laurie Petersen and Gabe Zichermann about gamification, fun and metrics. In the piece, Gabe discusses which metrics really matter, how to make gamification sustainable, unusual examples of gamification and the future of Zynga and engagement as a whole. You can read the entire Q&A here.
Gabe Zichermann was recently interviewed for an impressive piece on Canadian Business Online by Angelina Chapin. Appropriately titled “The future is a video game“, the piece goes in depth of the definition of gamification and aspects of it – like gaming mechanics, rewards and leveling – the history of loyalty programs and the evolution of…
Gabe Zichermann was recently interviewed for an article in The New York Times by Fiona MacKay. The article discusses how the wide appeal of gamification can be applied to luxury fashion brands. Some companies like Britain’s Dunhill have already taken the initiative. Dunhill, in collaboration with the Japanese media company, Hakuhodo, created a simulated soccer…
We’re very happy to announce that 2 videos from GSummit are now completely free to watch on Fora.tv. These are talks from our own Gabe Zichermann and Demetri Detsaridis, General Manager of Zynga (formerly Producer at Area/Code). The presentations from all of our speakers are also available on SlideShare for everyone to review. GSummit is…
Gabe Zichermann was recently interviewed for an article by BlooLoop called: “Gamepocalypse or Gametopia : What Can Gamification Offer Theme Parks And Attractions?” In it, GSummit is noted for its success and the attention it garnered for gamification from various industries, including parks and attractions and the potential there is for merging them together. “Building…
“How long till life is one big video game?” asks Ivor Tossell in his recent article in the Innovation section of The Globe and Mail. In the piece he gives and introductory definition of gamification and quotes Gabe Zichermann for his insights as someone “at the forefront of a new strain of marketing thinking” and…
Gabe Zichermann participated a great deal in Social Media Week, New York. On Monday he gave a talk at Time Inc. called “The Year of Gamification” where he discusses the trends we can expect to see in 2011 and the possibilities for the future of gamification. You can see the presentation slides here. He was…
In this recent post on the Cisco blog, Dannette Veale uses common examples to help illustrate what gamification really means – like Foursquare, Quest to Learn charter school, Evoke and Wii Fit. She also quotes Gabe Zichermann and his now famous SAPS model for rewards systems. The article also mentions GSummit and how it sold…
Gabe Zichermann has a new op-ed piece on The Huffington Post that just went up today. It’s called “Can Games and Gamification Fix Washington?” It’s about how the many issues that are currently plaguing the US often seem too vast and overwhelming for any real change to occur. Gamification can be used to engage an…
