Gabe Zichermann was featured very prominently in an article for The San Francisco Chronicle by Casey Newton that was released this past Tuesday. In the piece, entitled “Online game-based marketing can be big business“, Gabe projects that 2011 will be the “year of gamification”, shares his thoughts on why games are so hot right now…
Note: if you weren’t able to get into the inaugural GSummit, visit our streaming partner, Fora.tv and get 30 days of unlimited access to content now. Thanks to everyone who attended the first ever Gamification Summit on Thursday! The turn out was absolutely amazing – nearly 400 attendees along with our phenomenal speakers, panelists and…
Gabe Zichermann was a guest today for BBC World Service Podcast: Digital Planet with Gareth Mitchell and Bill Thompson on the social media episode. Gabe chats with Gareth and Bill about what makes a successful loyalty program, whether or not we should be concerned with over-saturation with gamification and, of course, how excited he is…
I was recently interviewed by Sharon Panelo of JWT Intelligence for this really great piece that came out online yesterday. We discussed how marketing is changing, how brands in every category can use game mechanics to increase engagement and The Gamification Summit that’s happening next week! Our talk was a lot of fun and I’m…
There’s been an amazing amount of press surrounding the Gamification Summit and my philosophies around gamification in general. Libe Goad gave a great shout out in her recent post on ZDNet called “Can FarmVille make dealing with the IRS more fun?” She quotes from my recent radio interview with Lisa Osbourne of KFWB radio in…
Our own Gabe Zichermann was recently interviewed by Choire Sicha of The Awl for this great article called “You’re Being Gamed“. The piece talks about Gabe’s beginnings in gamification, a broad overview of gamified advertising going on today, like Jay Z’s Decoded campaign sponsored by Bing and headed by Droga5, and how gamification can help…
I was recently interviewed by Lisa Osbourne of KFWB radio in Los Angeles and Lisa.FM. It’s a short piece, and you can hear it in it’s entirety here. I briefly define what gamification is and discuss the SAPS system as well as what attendees can expect at The Gamification Summit. There’s still time to register…
Our own Gabe Zichermann was recently interviewed for an article in the LA Times by Zachary Pincus-Roth that came out this weekend. The piece is called “Not Motivated? Make a Game of It” about gamification encouraging productive behavior and helping players feel more accomplished about everyday tasks in apps like EpicWin, Health Month and SCVNGR….
I will be presenting an hour-long webinar for O’Reilly on January 7th called “Gamification Patterns and Pitfalls” at 10am Pacific Time (1800 GMT). I’ll be discussing examples of successful gamification as well as some less-successful ones to give a well-rounded overview of how you can make your business more engaging. I will also be previewing…
Gamification has become the hot topic of the day and knowledge about it has been in increasingly high demand. We created the The Gamification Workshops in order to educate business owners on how to successfully utilize game mechanics in a deep and meaningful way. Our focus is on the player’s journey- making the user’s experience…
There’s been a huge amount of interest for our Gamification Workshops in San Francisco (Nov 12) and New York (Nov 15); so much so that space is now extremely limited: we are down to less than 12 available spaces. The gamification workshops are an unprecedented opportunity to go hands-on with Amy Jo Kim and Gabe…
The last 7 minutes of my recent talk at Virtual Goods Summit was extracted and syndicated by BNET in a snappy little video we’ve embedded below. I call it “Three Perfect Bullets”, and it highlights some of the best takeaways from my work in gamification in the areas of Points, Badges and Levels. They are…
We’re pleased to announce an unprecedented opportunity to get hands-on with your customer engagement strategy: the first ever full-day Gamification workshops to be held in San Francisco (Nov 12) and New York City (Nov 15). Space is strictly limited.
If you watch Curb Your Enthusiasm you might remember a particularly hilarious episode in which Larry gets a sandwich named after him at a famous deli. He isn’t happy with the actual sandwich so he tries to trade (and eventually usurp) Ted Danson’s instead. Ungrateful? Maybe. Funny? Definitely. So yesterday I found out that I’ve…
