Gabe Zichermann, GSummit Chair and author of the brand new book Gamification by Design (O’Reilly) shares some remarkably doable action points as outlined in the book. He introduces Bartles player types which looks at player motivation. They are: -Killer -Achiever -Socializer -Explorer This list, says Zichermann, is nothing short of revolutionary – He suggests you…
Gabe Zichermann, GSummit Chair and author of the brand new book Gamification by Design (O’Reilly) shares some remarkably doable action points as outlined in the book. He begins by introducing Eric Goldberg, a 30-year industry veteran, who has been creating gamification designs since long before they were on trend. Goldberg explains that in early on…
All of our preparations have paid off and now, the big day has arrived. With 350 delegates expected, the Jewish Heritage Museum in the Battery neighborhood of New York City looks gamified and ready to go. Today’s events are beginning (a little late, but happily none-the-less) with an introduction by Gamification expert and GSummit Chair,…
So recently, Hurricane Irene came blowing through NYC. In the days leading up to the event, city officials did a (perhaps too) great job of letting citizens know how to prepare for a disaster, and – even more importantly – how to gauge the risk. This risk display system could use a little editing, leveraging…
Today, Gamification by Design, written by Gabe Zichermann and Christopher Cunningham and published by O’Reilly, is available for order from Amazon.com. The new book focuses on the practical application of gamification techniques and provides a number of case studies and examples on gamification as applied to marketing, enterprise, health, and many others. To celebrate the release, Gamification…
On Monday in Philadelphia, I attended an event at Wharton on Gamification. There were some interesting people there, some classically hilarious exercises, lots of university professors “harrumphing” and pan-asian cuisine. In rare moments of non tenure-tracked clarity, I learned a few things, got to see some cool people and meet some of our new allies….
Gamification Co CEO, Gabe Zichermann, recently spoke at the Sustainable Brands conference in Monterey, CA. His talk goes over some of the more interesting uses of gamification as well as the value proposition to brands and companies. At a easily digestible TED style 18 minutes, the video is well worth the time.
Starting Monday, July 18th, Gamification Co will be holding a limited time offer for discounts on our upcoming Gamification Summit. On top of that, each day there is a chance to win up to two hours of consulting time with expert and founder, Gabe Zichermann. The rules go as follows.
This week, our own Gabe Zichermann compiled a few of the most interesting businesses in gamification in “7 Winning Examples of Game Mechanics in Action“. From marketing to exercise to saving the planet, gamification has brought to light an amazing capability for motivating participation and educating users. The six companies and one individual have innovated around the…
Our own Gabe Zichermann was featured on O’Reilly Radar yesterday with his post, “Gamification has issues, but they aren’t the ones everyone focuses on.” Main discussion points include that the name gamification, multisyllabic as it is, is probably around to stay. On the topic of games in relation to gamification, he uses a quote from…
Today, Gabe Zichermann’s Gamification Master Class Video and The Early Release version of Gamification by Design is available at 50% off on O’Reilly’s “Deal of the Day”. The video shows you how to take advantage of gamification—the secret ingredient that’s fueled the success of Foursquare, Nike, Groupon, and many other websites. In the Master Class,…
This week’s recap covers some great media content. Saatchi & Saatchi S produced a good introductory video on gamification and the power of games, Mashable looks at implementing SCVNGR for marketing, TNS Global asks the question, “Gamification: Future or Fail?”, and Kaila Colbin of Minimonos argues for “fail”. Also, Gabe Zichermann’s talk from TEDxKids at…
Loyalty campaigns have traditionally been the domain of big business (frequent flier plans, credit card points, etc). Except for the dominant model of buy-ten-get-one-free, campaigns are typically expensive and complex with entire agencies and businesses devoted to their design and operation. In today’s article from Econsultancy, our own Gabe Zichermann looks into “Gamification and small…
This week, the world of gamification was buzzing. Our recap covers comments by BigDoor’s CEO, Keith Smith on the engagement economy and recent partnership with Major League Baseball. Also, an older video that provides an overview of gamification in education by Extra Credits, as well as Gabe Zichermann’s recent talk at the Nordic Games Conference. Check out…
Throughout last year and during the Gamification Summit in San Francisco, we ran a series of full-day hands on gamification workshops. They were piloted in response to the strong market demand we heard for in-depth information and instruction around Gamification. We received valuable feedback from those sessions, and in response to participants’ needs—as well as…
