Billboards are boring, and if they are eye-catching, they quickly become an eye-sore. A new idea for an interactive billboard has hit the street in Sweden, and it makes something that most people try to ignore into a fun and engaging experience. A McDonalds campaign gives pedestrians the chance to play what, right now, is…
This week in gamification: a framework for gamifying user interface and user experience, Keas comes out of stealth to reveal a game that keeps you healthy, an overview of how gamification is influencing how we watch TV, and to connect them all, Econsultancy asks the question, “Is everything a game?”
Think about the last food you ate for a moment. Can you fully describe where it came from before the supermarket, vending machine or plastic package? How was it grown or raised there? Chances are it’s quite the challenge for most of us. It’s no secret that in our modern existence, urban dwellers have grown…
Mashable has featured a case study of SCVNGR’s campaign with Buffalo Wild Wings, which goes into some detail on how gamification can benefit restaurant locations. Buffalo Wild Wings is a national chain with over 700 locations around the country, and in January they partnered with SCVNGR to apply the game layer in order make every…
Michael Wu, PhD, principle scientist of analytics at Lithium Technologies, has compiled a slide deck on the Science of Gamification. The presentation is filled with interesting research into social CRM, enterprise software, and gamification. Michael addresses research from B.J. Fogg, operant conditioning, and the “moral hazard of gameplay”, among other topics.
I recently sat down with Veer Gidwaney, founder and CEO of DailyFeats, to discuss some of the ways that the company is helping to “get people to achieve their maximum potential every single day” using gamification, points, and badges (or in this case “feats”). We introduced DailyFeats earlier in our blog, but some of the most…
In the same vein as sites like Rypple and Chromarama, the Email Game seeks to gamify something both everyday and routine: in this case, your email. It seeks more to improve your performance than simply make it enjoyable. In fact, they promise it will improve your performance to the point where you read through your…
As a former English major who never performed very well in high school math, I was convinced that nothing—not even gamification—could help me be good at, let alone enjoy math. Then the Internet introduced me to Sal Khan and his online Khan Academy and turned my whole world upside-down.
Ananth Pai is an elementary school teacher who has two decades of experience in using technology to improve business operations. He has worked in India, Singapore and the United States and is now in his fourth year as a teacher at Matoska International in White Bear Lake, Minnesota. “Mr. Pai, I have a petition and all the…
Games for Health Founder, Ben Sawyer has been endeavoring to bring games into health practices for just over six years. This year, the conference was held on the Boston Harbor, just across from campuses of SCVNGR, IdeaPaint, and Babson College (entrepreneurial leader in education and future site for our Gamification Workshop).
This week, the world of gamification was buzzing. Our recap covers comments by BigDoor’s CEO, Keith Smith on the engagement economy and recent partnership with Major League Baseball. Also, an older video that provides an overview of gamification in education by Extra Credits, as well as Gabe Zichermann’s recent talk at the Nordic Games Conference. Check out…
Gaming the System: Changing the Course of Online Radicalization Alix Levine is the Director of Research for Cronus Global, a security consulting firm. She specializes in the study of homegrown extremism and online mobilization. You can find her at www.alixlevine.com. We all know that the purpose of gamification is to drive consumer participation. I fly on…
Throughout last year and during the Gamification Summit in San Francisco, we ran a series of full-day hands on gamification workshops. They were piloted in response to the strong market demand we heard for in-depth information and instruction around Gamification. We received valuable feedback from those sessions, and in response to participants’ needs—as well as…
The gamification of test-prep. ‘Angry Cars’ and the difference between advergaming and gamification. The weak-points of the gamification movement. And an open sourced solution to gamification. All in this week’s gamification around the web.
Do you have an idea about how to deal with the piracy in the Gulf of Aden? Well, starting next Monday, the US Navy would like to hear it and put it up for a vote in front of the whole Internet. The game is called MMOWGLI, (Massive Multiplayer Online War Game Leveraging the Internet)…
