Making Agile Development Fun with FIEA’s Scrum Hero

Last time, we featured Florida Interactive Entertainment Academy’s (FIEA) head of marketing, Todd Deery (@FIEA) to discuss how he and former student Derrick Barra remodeled a game development curriculum by merging Scrum processes (Agile software development practices) with gamification elements.
Watch the full interview below to learn about:
  • How Scrum Hero was originally conceived and subsequently iterated.
  • The impact of emergent gameplay and how it was rectified.
  • Lessons drawn from building the two previous versions of Scrum Hero.
  • How to bring gamification concepts into the non-game design education realm.
  • FIEA past experiences working with external organizations on gamification projects.
  • How to connect teaching game development skills while building awareness for cross industry application.
Watch the video below and be sure to catch our next episode of the Gamification Revolution.



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How Boeing Gamifies Software Development Training With Football

Gabe talked to Boeing’s process analyst Ryan Kleps on our weekly Gamification Revolution webinar to learn about Ryan’s work in the aerospace giant’s IT and training departments, where gamification has emerged as a successful technique for teaching software developers.

What started as a search for a more agile approach to supplement the existing software development processes, resulted in a new approach to training. The first iteration of Ryan’s gamified training program is football-themed, and came from his experience with teaching kids. He figured that adults would like football just as much as kids, and he was right. Class survey results were outstanding, and football terminology like ‘yardage’, ‘flags’ and timed ‘game’ became ubiquitous and motivated people to achieve more.

Watch the full webinar below to learn about the actual steps and techniques used, which included splitting the class into teams and breaking material into 30-minute ‘Pomodoros‘. If, like us, you have been following previous Gamification Revolution webinars, you will not be surprised that even at a highly technological company like Boeing can benefit from relatively low-tech gamification techniques. As Ryan notes, an important element of Boeing’s gamified training success lies in merging elements of knowledge to the micro-reward of doing something in the class, like having a break, getting up etc., where IT is by far not a requirement.

This, and much more, in this dynamic 30-minute discussion! Ryan will also be speaking at GSummit 2014 this year June 10-13 in San Francisco along with other 55+ speakers.

Enjoy the webinar and be sure to catch our next episode of the Gamification Revolution next Thursday, May 29 at 1 PM ET!



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Livecube: Building the World’s Most Engaging Event App

Gabe talks to Livecube‘s co-founder and CEO Aaron Price about Livecube, the app that engages audiences at events. Livecube gives people a better way to participate in conversations around online and off-line events by gamifying these interactions.
Watch the full webinar below to learn how Livecube is a great way for people to engage with the speakers and other attendees through social media.

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Managing Gamification Initiatives and Expectation with Rabobank

Last week, we featured Rabobank‘s Gamification Hub manager, Maarten Molenaar to discuss Rabobank’s gamification initiatives and what internal measures were taken by the Dutch banking and financial services company to achieve its business objectives with gamification.

Watch the full interview below to learn about:
  • How Maarten jumpstarted the gamification hub within Rabobank.
  • The importance of having a consolidated gamification central hub for the organization.
  • How to balance gamification and overall user experience when solving business challenges.
  • What gamification hub best practices can be taken applied for other organizations.
  • How to manage different expectations amongst colleagues and key stakeholders.
Be sure to also catch our next episode of the Gamification Revolution this Tuesday April 22th at 1 PM ET:



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Crowdsourcing GIF Emotional Research with MIT Media Lab

Last week, we featured MIT graduate students Travis Rich and Kevin Hu to talk about their gamified crowdsourcing project, GIFGIF. The MIT Media Lab project aims to map out the emotional language of animated gifs using game mechanics to draw user engagement and quantifiable methodologies to gather research data.

Watch the full interview below to learn about:
  • The design purposes for using specific mechanics to drive outcomes.
  • Where they drew inspiration from when building in the mechanics.
  • How the team plans to use gathered data to be used for scientific research.
  • The ethical questions for utilizing a crowd sourcing capability.
  • What possibilities lie ahead to facilitate complex dialogue beyond cataloging gifs.

Be sure to also catch our next episode of the Gamification Revolution this coming Tuesday April 15th at 1 PM ET:



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Utilizing Octalysis to Boost Motivation with Yu-kai Chou

Last week, we featured gamification pioneer and partner of Enterprise Gamification Consultancy, Yu-kai Chou to talk about the various core layers of Octalysis Gamification framework and how it can be applied to real world scenarios.
Watch the full video below to learn about:
  • What is Octalysis Gamification framework and how it came about.
  • The significance of the learning order of the 8 core drivers.
  • Different cultural views on customization and ownership.
  • How context matters in design gamification.
  • Could Octalysis be a framework for human motivation.
Be sure to also catch our next episode of the Gamification Revolution this Tuesday April 1st at 1 PM ET:



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Crowdsourcing Global Expertise with Daniel Green of Wikistrat

Last week, Gabe Zichermann go the chance to talk to Dan Green, co-founder and CTO of Wikistrat, the world’s first massively multiplayer online consultancy (MMOC). Wikistrat unites subject-matter experts on politics, economics, climate and the like from all around the world to participate in producing crowdsourced forecasting scenarios, war games and simulations for customers worldwide.

Watch the full video to learn about:

  • Solving the problem of groupthink in strategy and recruitment
  • Sourcing opinions from experts in diverse fields worldwide with a revenue-sharing model
  • Engaging experts with gamification (immediate feedback, healthy competition)
  • Online recruitment – credentials and interviewing
  • Protecting the integrity of online community

You can read more about the MMOC on Wikistrat’s blog.

Check out the video below and be sure to also catch our next episode of the Gamification Revolution next Wednesday, March 26 at 1 PM ET with MIT Media Lab!



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Evolving Loyalty Using Persuasive Design with Barry Kirk and Bill Hennessey

Last week we featured two loyalty gamification pros from Maritz Motivations: Barry Kirk and Bill Hennessey, to talk to us about the proper way to gamify loyalty and how strongly immersed the gamification is in this long standing industry.

Want to increase your knowledge on persuasive design? Be sure to sign up for Barry & Bill’s full-day Workshop at GSummit SF 2014 (June 10 in San Francisco)–Persuasive Design Workshop for Next-Gen Loyalty Marketing.

Watch the full interview below to learn about:

  • How loyalty can’t get past a P.B.L. design philosophy
  • The conservative nature of loyalty practionioners
  • Keeping loyalty members past the onboarding stage
  • “Grinding” vs “Rituals” for influence habits
  • Using randomized prize distribution
  • Using emotions for True loyalty and Cult loyalty

And much more! Check out the full 3-man special on gamified loyalty below. Be sure to also catch our next episode of the Gamification Revolution this Thursday at 1 PM ET. Also, learn more about Barry & Bill’s Persuasive Design Workshop for Next-Gen Loyalty Marketing at GSummit this June 10th.



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