August 27, 2026
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gsummit

charles coonradt

6 Principles for Making Work More Enjoyable From the Grandfather of Gamification

Ivan Kuo41 mins

Whether you think gamification was coined in 2011, 2007, or even in 2002, there has been one man by the name of Charles “Chuck” Coonradt who has been talking about making work more enjoyable with play since the writing of the his book, The Game of Work, in 1984. Chuck has since applied his findings into making work more gamified for organizations ever since .

This past GSummit, Chuck was able to make it to our main stage to discuss some of the principles he learned  that can be adapted for making work more enjoyable.Check out his full talk in the video below.

Also, be sure to subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.

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gsx global sales event cisco

Innovative Disruption at Cisco’s Global Sales Experience (GSX)

Ivan Kuo12 mins

How can a huge company Cisco manage to engage with all their employees around the world?

GSX is Cisco’s annual sales conference, a globally distributed hybrid event experience that has been lauded for turning traditional event models on their head and pioneering new audience engagement formats. Learn how Cisco adapted social television engagement models to drive the most employee aware event in history from their GSummit SF 2013 talk

You can expect to learn:

  • Insight into the wildly successful GSX achievement program, over 200K awarded during GSX FY13.
  • Overview on the audience listening model applied during GSX FY13, including real time Trending Topics and audience sentiment broadcast injections.
  • Understanding of the transmedia tactics leveraged during GSX FY13, resulting in tens of thousands of supplementary video and downloadable content views.

Also, be sure to subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.

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bigdoor gavin hewitt

Why Real Rewards Matter: BigDoor’s Approach to Loyalty

Ivan Kuo12 mins

Despite the overwhelming focus on badges in the gamification community, badge-only solutions have minimal impact on long term customerengagement. Big brands have discovered that the secret to driving customer loyalty is allowing customers to redeem points for tangible and intangible rewards.  Discover both why redeemable rewards work to build loyalty and engagement, as well as how to successfully integrate a rewards system into a gamified loyalty program. Using examples from the NFL, Yamaha Corporation and Adobe, find out what customers are looking for, and how rewards fit into the gamification puzzle in this talk by BigDoor’s VP of Sales, Gavin Hewitt.

Expect to learn:

  • Why are rewards important in a consumer facing gamified loyalty solution?
  • How are big brands embracing rewards and sweepstakes in their own loyalty programs?
  • What are some best practices for implementing a rewards program for your brand?`

Also, be sure to subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.

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half the sky

Half the Sky: Lessons from Games for Change on Social Good Games

Ivan Kuo02 mins

How much impact can a social good game possibly have? According to Games for Change president, Asi Burak, the results may surprise you.

Half the Sky is a movement based on the award winning and bestselling book that is poised to take the world of social movements by storm. Working with the authors and international celebrities, the Games for Change organization, led by Asi Burak and Michelle Byrd, has built a coalition aimed at using gamification to empower women and girls. From his years of experience in the field, Asi will share how to build broad support for large-scale gamified projects, and what every organization needs to know as it embarks on this transformative path.

Watch Asi’s full GSummit SF 2013 talk below and learn what it takes to make a game with social impact.

Also, be sure to subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.

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The Power and Pitfalls of Status in Social Networks: Scruff’s Blue Dot

Ivan Kuo12 mins

We all know motivating with SAPS and status can go a long way but what happens when it works against you?

Scruff is a fast-growing global brand in mobile dating, and the world’s second largest mobile social network distinguished by a tight-knit community, vocal users and strong brand image. With this powerful cohesion and motivated users, the introduction of status items can have unintended consequences – both positive and constructively challenging. Founding Partner and Chief Product Officer Jason Marchant shares the lessons of Scruff’s Blue Dot – an arbitrary status program that pushed the community’s buttons – and how you can leverage those insights for your community-oriented site, service or app.

Want more GSummit videos? Be sure to also subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.

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jesse redniss - suits recruits

Case Study: How Suits Recruits Increased Its User Base by Tenfold

Ivan Kuo01 mins

Would you believe in the participatory power of TV if we told you NBC/Universal raised their Suits Recruits game’s user base from 40,000 to 400,000 in just 3 years?

NBC/Universal was an early gamification pioneer, using the techniques to drive unprecedented engagement with fans across a wide range of properties and brands. Now, after several years of implementing these techniques, the company’s USA Network continues to set the standard for major media brands. In this GSummit SF 2013 talk, NBC/Universal SVP Jesse Redniss shares the insights, challenges and keys to success for their blockbuster fan engagement programs.

Want more GSummit videos? Be sure to also subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.

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mark yolton global communities

Nurturing and Growing Global Communities at SAP

Ivan Kuo11 mins

SAP is one of the world’s largest companies, and their user community is enormous, spanning a diverse range of industries in nearly every country. Perhaps surprisingly, SAP’s community has been at the forefront of embracing gamification, using it to drive extraordinary customer loyalty and engagement. Join this fast-paced session by SAP global head of Digital, Social, and Community Marketing Mark Yolton as he discusses the unique opportunities and challenges in creating and sustaining customer engagement around the world in this talk from GSummit SF 2013

Want more GSummit videos? Be sure to also subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.

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bitcoin

Can Bitcoin be the Universal Currency for Engagement?

Kevin Shane01 mins

What if instead of having 1 card for all your different loyalty systems (a la Belly) you could just have 1 universal currency for all your digital transactions?

Bitcoins are taking the world by storm – an alternate currency that changes the dimensions of privacy, interaction and value management for consumers everywhere. But how can bitcoins be leveraged for loyalty, engagement and gamification? Join Patrick Murck , General Counsel of the Bitcoin Foundation for this eye-opening and insightful GSummit SF 2013 talk on one of the most important innovations in finance.

Want more GSummit videos? Be sure to also subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.

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julia stiglitz pamela fox coursera

Achievement and Progress in Education: The Coursera Example

Ivan Kuo01 mins

Coursera is hard at work transforming post-secondary education through its innovative partnerships and use of MOOC (Massively Online Open Course) approaches. Behind their breakneck success is the desire of learners around the world to progress in their own lives and achieve something greater than themselves. In this insightful session from GSummit SF 2013, Julia Stiglitz and Pamela Fox will share Coursera’s insights about the need for progress, what drives user behavior in a lifelong learning context, and how to deliver this sense of achievement intrinsically.

Want more GSummit videos? Be sure to also subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.

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maggie buggie

What is the Role of Enterprise Gamification in Digital Transformation?

Ivan Kuo12 mins

The cloud, big data, analytics, and of course, gamification all play a big role in the future of enterprise.

Businesses, today, are undertaking digital transformation to retain their competitive edge and to build their “digital advantage”. While organizations have ramped up their investments in digital tools and technologies, two-thirds of digital transformation projects fail mainly due to workforce behavioral issues New research with the MIT Centre for Digital Business indicates that 55% of companies surveyed cited company culture, particularly the challenge of encouraging employees to be receptive to changes in their jobs, to be a major barrier to realization of their digital transformation program.

Capgemin believes that the use of gamification in an enterprise context, if designed and implemented effectively can help in accelerating the digital transformation of organizations by driving employee engagement and supporting change management in these initiatives. As gamification comes out of its nascence and tools to implement enterprise gamification become more prevalent, now is the right time for firms to evaluate and consider use of gamification techniques to accelerate their digitally enabled business transformation. In this GSummit SF 2013 talk, Maggie Buggie, VP of Digital Transformation at Capgemini, explores the role of gamification in building digital advantage.

Be sure to also subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.

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saveup with priyahaji

Short-Term Engagement, Long-Term Gains: The Gamification of Saving Money with SaveUp

Ivan Kuo21 mins

Would you start saving more money if you were rewarded for doing so?

Getting people to make short term sacrifices for long-term gain is one of the central challenges of any transformational behavior change. Nowhere is this more evident than in finance and healthcare — and SaveUp is leading the charge. Hear Priya Haji discuss the ups, downs and hard-fought lessons of crafting engagement around tough subjects in this fast-paced discussion from GSummit SF 2013.

Be sure to also subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.

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robert torres on education and gamification

Robert Torres on Transforming Education with Gamification: The Past, Present and Future

Ivan Kuo12 mins

The education industry is in transition – from the obvious changes being wrought at the university level to wrenching, systemic transformation at K-12 in the United States. At the same time, educators are no strangers to games and gamification — they’ve long been used in the classroom. But if it’s such a powerful tool, why hasn’t gamification been the magic panacea that’s solved all of our problems? Where is the gap between meaningful game-based interventions in education and what’s happened so far? What are the bright spots, and the major roadblocks yet ahead? Join Robert Torres for this insightful look at a vision for the future of gamified education, and how we can truly leverage the potential of this powerful approach from GSummit SF 2013.

Be sure to also subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.

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How to Design Addictive User Experiences

Kevin Shane02 mins

Is your service a vitamin or pain-killer? Does your app cause anxiety in your users when they don’t have it? We’re not talking meth — we’re talking about addictive user experiences within the framework of engaging design.

Nir Eyal has developed a framework for designing habit-forming products called “the hook model,” which gives product designers a new way for thinking of the necessary components of creating user behavior. In this fast-paced session, Nir will take you through how to create massive, repeatable engagement in a predictable way.

Watch Nir’s session to learn:

  • The common design patterns of habit-forming products.
  • The stages of habit formation and how to optimize for user retention.
  • A look into the psychology behind what drives user behavior and how to build products to cater to core human needs.

Be sure to also subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.

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rajat paharia on big data, loyalty, and gamification

The Future of Loyalty is in Big Data and Gamification

Ivan Kuo02 mins

Today’s loyalty programs are like the Bruce Willis character in the movie The Sixth Sense. They’re dead, they just don’t know it yet. They have failed at creating actual loyalty, at keeping up with a rapidly changing world, and at engaging all the constituents that matter, a company’s customers, partners and employees. It’s time to take back the word “loyalty” and make it actually mean something. By utilizing the Big Data generated by our constituents as they interact with us, combining it with an understanding of human motivation, and using the data-driven motivational techniques of gamification, we now have the power to motivate, to engage, and to create true loyalty – Loyalty 3.0.

Check out Bunchball’s Chief Product Officer Rajat Paharia as he explains the the next evolution of loyalty from GSummit SF 2013 .Be sure to also subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.

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Gilt’s New Loyalty Program Provides Exclusive Access to Customers

Kevin Shane04 mins

The gamification community in NYC came together last night for our first GSummitX event fully focused on loyalty marketing. To start things off, Gilt Groupe’s Jeff Bobula (Program Manager) delivered an educating talk on Gilt’s new loyalty program, Gilt Insider. Then, we all engaged in our Play for a Cause to help solve NYC’s composting issue.

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