Top Talks for Marketing Gamification at GSummit 2013 SF

The gamification of marketing is an undoubtedly powerful tool at our disposal and it’s definitely needed now more than ever, according to a recent study. But how can the average organization employ some of these tactics and most importantly, how will anyone know that marketing gamification even works? Luckily, you won’t have to reinvent the test-drive or make people dance in front of a vending machine to find out.

GSummit SF 2013 will have many great sessions dedicated to marketing gamification and here are my top talks you won’t want to miss.

Read More

Prominent Gamifiers: Jesse Schell

The moment a discussion about gamification dips into a deep discussion about game mechanics and what constitutes proper design, it seems inevitable that Jesse Schell’s book, The Art of Game Design: A Book of Lenses becomes mentioned as the official reference to prove someone’s point. Jesse’s long history of working as a game-designer has earned him numerous accolades and his position as the CEO of Pittsburgh’s largest videogame studio.

Read More

gsummitX Tel-Aviv Videos Now on YouTube!

If you’ve never attended one of our gsummitX meetups before, now’s your chance to experience some of the great speakers we sign up for our events. Watch the video below to hear some great sessions from our last gsummitX meetup at Tel-Aviv this past December. Some of these sessions include, talks on marketing gamification, the IDF Blog’s gamification story, and the brains behind Freshbiz, the Entrepreneurship Game, that we covered this past summer.

Be sure to check out and subscribe to our YouTube channel for more gsummitX and GSummit session videos.

Read More

Top Talks for HR Gamification at GSummit 2013 SF

Using gamification in HR to engage with employees is becoming increasingly prevalent in modern enterprise, especially when it comes to training – see Deloitte’s Leadership Academy, for example. The speakers at GSummit 2013 recognize the power of games in this context and there’s a strong number of sessions devoted to this topic.

Check out my top sessions for HR gamification that you’ll want to make sure you see this year.

Read More

GSummit SF 2013 Speaker List Now Available – Early Bird Discount Ending Tomorrow

Last month, the legendary Jesse Schell was added to the GSummit speaker roster and as of today, the full GSummit speaker list is now available for viewing. The full list may be available now but there are some more surprises and secrets that will be revealed in the next three months as we count down to GSummit SF this April 16 – 18.

This GSummit speaker list is proving to be very strong and features thought leaders from newly-attending companies such as Autodesk, Mckinsey, and Gametize to talk about how gamification is changing loyalty, consulting, and in other regions of the world.

Read More

Fun Before Green, Except…No Exceptions

The following is an op-ed by Ashok Kamal, Host of GSummit and CEO of Bennu: In many ways, the recent Gamification Summit (GSummit) in San Francisco marked a turning point in the development of gamification. GSummit speakers and participants celebrated gamification’s integration into every business function, the increasing sophistication of gaming science and technology, and the…

Read More

GSummit: Chamillionaire, Fortune 500 Speakers Added to Roster; Workshops Sold Out

The Gamification Summit (June 19-21 in San Francisco) has announced a number of additions to the summit’s already impressive lineup of speakers: Chamillionaire – The Grammy® award winning artist will talk about the success of his Chamillionaire Rewards Program and share lessons other artists can learn about engaging their fans. Tim Chang – Noted venture capitalist from Mayfield…

Read More