Crowdsourced Dr House Fills a Niche in Creative Diagnostics A new gamification startup, CrowdMed (@CrowdMed), has broken into the gamified health field with a unique mobile application that is looking to change how rare diseases are diagnosed. CrowdMed targets two different audiences. First, the company targets patients who have bounced around from doctor to doctor looking for a diagnosis that fits…
Gamification Enters College Curriculum Lambton College in Sarnia, Ontario is set to roll out a new gamification application that will help teach the course material to its students in six of its college courses this coming fall. This Canadian college (@LambtonCollege) is hoping that by incorporating games in education in a way that connects with today’s students, they will increase…
EXERCISE THAT CORTEX! Gamification mobile apps enter the field of neuroplasticity with UltimEyes, an app now available for tablets and other mobile devices. An article in Popular Mechanics focuses on the new app and how it improves eyesight through neuroplasticity, the re-wiring of the brain by forming new neural pathways. The app was developed by a…
A SOCIAL GAME Who knew that a coke friendly bottle can make friends out of strangers? Coca Cola is the most famous and most widely consumed soft drink on the planet. Drinking coke is often a shared experience, at a party, or on a first date, especially between teenagers who are below the legal age…
Gamification is well-known to boost players’ engagement and interest. Players are rewarded through badges or leader boards. Health, education, and even charitable sectors are using gamification as a method to increase awareness of social issues as well as encourage donations to causes. Here are several examples of successful charity apps: 1. Charity Miles: Once you sign…
“The child amidst his baubles is learning the action of light, motion, gravity, muscular force…” – Ralph Waldo Emerson Time For Work And Time For Play Anthropologists define “play” as activities involving games, stories or art. Children love these activities because they’re fun, but there is also a serious evolutionary purpose behind them: implicit learning. Through…
Customer loyalty is one of the fastest growing gamification segments, and it makes sense. If gamification principles can be used to engage workers and website visitors, there are no reasons why they cannot be used to help modernize the traditional customer loyalty card. When we started our directory of gamification vendors on TechnologyAdvice a year…
KNOWLEDGE IS THEIR SUPERPOWER Medikidz (@Medikidz) is a global initiative dedicated to teaching young people medical information in form they can understand. Thus far it has relied primarily on a series of comic books featuring a group of superheroes, called the Medikidz, each of whom are experts on different aspects of the human body. According to…
Gamification in mobile apps continues to rise each day. #nwplyng joined the music app industry this past summer. #nwplyng offers a new way for mobile customers to engage in music sharing with a gamification angle added on. #nwplyng was founded by Utsav Agarwal, who combined his love of music with his interest in products that produce conversation and sharing into this…
Thwack Gamifies User Support and Drives Engagement SolarWinds (@solarwinds) is a self-described IT generalist company that has employed a social community dubbed “thwack” (@thwack) to provide a venue in which customers, employees, resellers and visitors can connect with one another in a place where they both share and learn. Several years ago SolarWinds gamified thwack, so…
I’m always on the hunt for insightful conversations with leaders in the tech industry including deep dives into the gamification space, digital media strategies, data visualization trends and much more. At Gsummit I was able to have numerous conversations with the top leaders in the gamification space, including one of Gsummit’s biggest 2014 sponsors Badgeville. In…
COFFEE LOYALTY RUNS ON DUNKIN 2014 is the eighth year in a row that Dunkin Donuts nabs the top spot in Brand Key’s customer loyalty rankings. Their top ranking is only in the two coffee categories (coffee and packaged coffee), but it is a fairly impressive grab for a company that competes with Starbucks on…
Much More Than A Match Teaching Tool Smartick (@SmartickMethod) is an online (PC or tablet) Math learning method in Spanish that aims to change the teaching paradigm for children aged 4 to 14. Smartick is a unique market offering with full adaptability and guidance to students since it tracks the performance of the student in depth,…
At the Scottish Instuitute for Enterprise, a United Kingdom based startup called Swipii (@Swipiicard) won “The Best New Venture for 2014” award. Swipii offers a customer loyalty program for independent small and medium sized businesses. Swipii was created by Chitresh Sharma and Louis Schena. They are both international marketing graduates from Strthcylde University and received £10,000 prive to help them with Swipii. The…
