Gamification Enters College Curriculum Lambton College in Sarnia, Ontario is set to roll out a new gamification application that will help teach the course material to its students in six of its college courses this coming fall. This Canadian college (@LambtonCollege) is hoping that by incorporating games in education in a way that connects with today’s students, they will increase…
A SOCIAL GAME Who knew that a coke friendly bottle can make friends out of strangers? Coca Cola is the most famous and most widely consumed soft drink on the planet. Drinking coke is often a shared experience, at a party, or on a first date, especially between teenagers who are below the legal age…
“The child amidst his baubles is learning the action of light, motion, gravity, muscular force…” – Ralph Waldo Emerson Time For Work And Time For Play Anthropologists define “play” as activities involving games, stories or art. Children love these activities because they’re fun, but there is also a serious evolutionary purpose behind them: implicit learning. Through…
Customer loyalty is one of the fastest growing gamification segments, and it makes sense. If gamification principles can be used to engage workers and website visitors, there are no reasons why they cannot be used to help modernize the traditional customer loyalty card. When we started our directory of gamification vendors on TechnologyAdvice a year…
Gamification in mobile apps continues to rise each day. #nwplyng joined the music app industry this past summer. #nwplyng offers a new way for mobile customers to engage in music sharing with a gamification angle added on. #nwplyng was founded by Utsav Agarwal, who combined his love of music with his interest in products that produce conversation and sharing into this…
Thwack Gamifies User Support and Drives Engagement SolarWinds (@solarwinds) is a self-described IT generalist company that has employed a social community dubbed “thwack” (@thwack) to provide a venue in which customers, employees, resellers and visitors can connect with one another in a place where they both share and learn. Several years ago SolarWinds gamified thwack, so…
COFFEE LOYALTY RUNS ON DUNKIN 2014 is the eighth year in a row that Dunkin Donuts nabs the top spot in Brand Key’s customer loyalty rankings. Their top ranking is only in the two coffee categories (coffee and packaged coffee), but it is a fairly impressive grab for a company that competes with Starbucks on…
Much More Than A Match Teaching Tool Smartick (@SmartickMethod) is an online (PC or tablet) Math learning method in Spanish that aims to change the teaching paradigm for children aged 4 to 14. Smartick is a unique market offering with full adaptability and guidance to students since it tracks the performance of the student in depth,…
At the Scottish Instuitute for Enterprise, a United Kingdom based startup called Swipii (@Swipiicard) won “The Best New Venture for 2014” award. Swipii offers a customer loyalty program for independent small and medium sized businesses. Swipii was created by Chitresh Sharma and Louis Schena. They are both international marketing graduates from Strthcylde University and received £10,000 prive to help them with Swipii. The…
Gabe is the chair of the Gamification Summit, partner at Dopamine, an author, highly rated public speaker and entrepreneur. His upcoming book, “Gamification Revolution” looks at the next level of gamification as a strategy. His last book, “Gamification by Design” (O’Reilly, 2011) looks at the technical and architectural considerations for designers in this burgeoning field….
Getting More People in Mazda Driver Seats To launch the 2014 Mazda3, Mazda Canada and their agency, JWT partnered with Cineplex Odeon theaters and Timeplay to create the world’s first dual screen in-cinema driving game that leveraged the mobile accelerometer. Their social driving game turned every phone into a wheel, and every seat in the…
With a great deal of demand for Gabe Zichermann’s Advanced Gamification Workshop (Expert Level 3 w/ Certification) at GSummit this year, the community has pushed us to offer more workshops around the country. We’re excited to announce that we’ll be bringing our always sold-out Advanced Gamification Workshop to Los Angeles (Nov 4), San Francisco (Nov…
There are few industries that resist progress and change more than the airline industry. With a platform heavily dependent upon safety and security, technological change is rare. Through years of research and development, Ponch Orendain, project manager at Delta Airlines, has worked with a team to create a truly revolutionary training platform for Delta’s employees, appropriately…
JOIN For ME Engages and Educates Kids about Weight Management We’ve all been in the same boat – you’re running on the treadmill, seemingly for ages, yet you glance at the clock and it’s only been three minutes. We want to live a healthy lifestyle, but sometimes it can be so boring. We especially want…
Gamify Your Scrum Training and Build Team Synergy Agile is all about team alignment, mindset sharing and streamlined, self-assessed work to bring about the best value possible to all stakeholders. This methodology is found in all kinds of Agile development, especially in the Scrum form. There are conventional teacher-centered processes to learn Scrum, but there…
