“It’s all about money, not freedom, ya’ll, okay? Nothing to do with freedom. If you think you’re free, try going somewhere without money, okay?” – Bill Hicks, comedian Much has been written in the area of enterprise gamification about intrinsic and extrinsic motivation, the basic ideas being as follows: – Because money is considered an…
Incentive Research Foundation Annouces The Do’s And Don’t Of Gamification With 1 in 4 corporate programs now using some form of gamification, it is more important than ever to make sure you are doing it right. In a recent publication, Gamification Done Right – The Do’s and Don’ts, The Incentive Research Foundation (IRF) offers 10 crucial…
The Ultimate Game For Heel-A-Holics How do you gamify a fashion shoe store? Deborah Bee, director of creative marketing at the Harrods (@Harrods) department store in London, answers with Stiletto Wars, the new game available in Harrods’ mobile app this month. “Gaming is such an intrinsic part of our culture – it is the number one…
Survey Shows Majority of Employees Would Welcome Game Elements in Daily Tasks Employee engagement is one of the biggest challenges in the business world, yet recent numbers show many companies are missing opportunities to increase worker motivation. A survey conducted by TechnologyAdvice revealed that more than 70 percent of office employees felt digital engagement software…
Learning Manners Has Never Been More Playful While gamification has already made for some profitable business marketing ventures, the concept is also being applied to a variety of other mediums and outlets. As it turns out, books also provide some wonderful opportunities for games in education. The SMART Playbook: Game-Changing Life Skills for a Modern World…
A Gamified Personality Test 500 B.C., a new entertainment media company, recently paired up with Digital Management (DMI), a provider of mobile enterprises and services, to create a new mobile application. The new mobile application is entitled Game of You. This new gamification startup aims to take users on a stimulating quest to promote wellness and discover a deeper view…
JetBlue’s TrueBlue Fandom As loyalty programs continue to rise in popularity, more and more companies are adopting them in an attempt to build loyalty and better engage their customers. According to a 2014 Gartner report, loyalty membership in the United States alone is approaching the three-billion mark. However, an ongoing trend suggests that, despite these…
All Of Your Medical Records In One App There’s never been a better time to monitor and track your health. Anyone interested in tracking information about themselves can use sophisticated activity-monitoring gadgets like Fitbit and Pebble, countless diet and weight tracking apps, and even high-end medical devices that track glucose levels, blood pressure, or blood-oxygen…
How Safeway and Kohl’s attract and engage customers We have all heard of loyalty programs. Free cups of coffee at Starbucks after so many purchases. Buy 9 deli sandwiches and get the 10th one free. Most of these loyalty programs started with a simple punch card, and some still comply to that tried and true…
Best Gamification Features for Generation Y As gamification becomes more prominently used by companies and organizations, it is important to identify with whom it works best and why. A case study done by Allen Communication Learning Services (@AllenComm) sought to analyze just that. According to the study, gamification is an especially good job training strategy for Millennials…
Enhancing Gen Y Financial Literacy With Gamified Competition Sun Life Financial (@SunLife) has employed gamification to interact with a broader demographic in an effort to better promote its group retirement services. The company partnered with Bunchball in order launch its “money UP” campaign in Canada at the end of 2013. Sun Life’s success with gamification…
Creating The ‘Selfie Value’ This interview occurred at the GSummit 2014 conference. The interview was conducted by Clark Buckner from TechnologyAdvice.com (they provide coverage content on loyalty programs, employee on-boarding software, gamification trends and much more). Also be sure to check out their Tech Conference Calendar for other exciting events happening this year. Maritz Motivation was utilizing gamification principles…
Gabe will be one of the featured speakers and workshop facilitators at this year’s Colloquy Loyalty Summit September 29th to October 1st in Scottsdale, Arizona. Join Gabe on Oct 1st for his talk titled “Making Loyalty Fun Again: Gamification and Engagement” and then for his half-day Gamification of Loyalty Workshop with Jeff Berry. Quick synopsis…
Kids Solve Math Problems By Saving Castles From Monsters A company called Little Worlds Interactive (@LittleWorldsInt) has just launched a new Math game called The Counting Kingdom that combines a fantasy role playing scenario with game-based learning to help young students develop addition skills. As anyone who remembers early school, the one exercise that always seemed…
Learn Techniques Used by Addictive Cloud Games To Engage Your Players And Customers More It’s a SERVICE. Not a game. It’s a WORLD. Not a game. It’s a COMMUNITY. Not a game. Anyone who says, “it’s just a game” is missing the point.” The Laws of Online World Design The secret to keeping players engaged…
