Consumer

Gamification Fitness Games List for Summer 2015

Ivan Kuo11 years ago04 mins

From new year’s resolutions to workplace challenges, weight loss is a constant topic around the water cooler. Unfortunately, for many people, despite their obvious health benefits, fitness activities are also among the least fun ways to spend your spare time. Mobile app developers have taken notice, and developed gamification fitness apps that allow users to exercise and lose weight while being immersed in game base narratives and mechanics. Here are a few of our recent favorites:

Nintendo’s “Quality of Life System” Ventures Into Games in Health

Ivan Kuo11 years ago11 years ago04 mins

Nintendo is the beloved creator of fan favorites, such as Mario and Link, are currently on the track to watching you while you sleep. Don’t worry it is not as creepy as it sounds this is Nintendo. Nintendo President Satoru Iwata has been rallying for support in this big decision, saying that the new pillars of Nintendo include not only games and consoles but, a third pillar health as well.

A Mobile Game Hides a Health Care Solution for Back Pain

Ivan Kuo11 years ago04 mins

Back pain is a common problem for many people. Exercises can help strengthen back muscles and alleviate the pain. But the problem with these exercises is compliance. Even when people know that the exercises can lead to relief, they just don’t stick to the program. There’s a new game that can solve that problem by becoming part of your health regimen.

Destroying Loyalty: Starwood’s Lies & Expectation Management

Gabe Zichermann11 years ago11 years ago026 mins

I write and lecture a lot on the subject of how to improve customer and employee loyalty and engagement through gamification. Before kicking off the major gamification discussion in 2010, my background was in games but I was a huge loyalty nerd. I think this confluence of experiences helped inform my views on the power…

What Turning Off The Lights Has To Do With Employee Engagement

Ivan Kuo11 years ago03 mins

Human beings are innovative creatures capable of inventing unique solutions to our problems. This was on display when the utility company “National Grid” used gamification to encourage their customers to save electricity. Cio.com explains, In Rhode Island, National Grid is piloting a program in which customers earn points based on the amount of energy saved….

Marketing Company Lands High Profile Clients With Gamification Strategy

Ivan Kuo11 years ago03 mins

When Boris Revsin and Jared Stenquist attempted to monetize their website with traditional web advertising, they learned a lesson the hard way. Their target audience, composed primarily of college students, weren’t clicking banner ads. “They want to be entertained by their advertising, and they want to be rewarded for spending time on the site doing…

Beyond the Numbers: Lots of Downloads mean Little without Active Usage

Ivan Kuo11 years ago03 mins

Creating apps to foster customer loyalty is common these days. Thanks in part to iTunes Top Downloaded lists, app success is measured by number of downloads. To find success as a marketing tool however, downloading the app is not enough. The potential consumer must also use the app on a regular basis. As challenging as it is to…

T-Mobile Boosts Employee And Customer Engagement All At Once

Ivan Kuo11 years ago33 mins

It is not every day that you hear of a huge company such as T-Mobile seeing an increase of one-thousand percent in employee engagement. That is exactly what the company achieved when it set out to boost the way that employees and customers could engage with one another. It all happened in 2013 through the…

Gamification May Be The Best Way To Build Customer Loyalty

Ivan Kuo11 years ago13 mins

Retailers from all around the world face the problem of “customer promiscuity”. This is the term used to describe customers who lack loyalty to any one brand or company. Since customer loyalty is the foundation of a growing business, this issue is something that businesses constantly evaluate. Gamification For Improvement Of Customer Loyalty In order…

The Good, The Bad, and The Future of Customer Loyalty

Clark Buckner11 years ago11 years ago15 mins

Do you belong to a customer loyalty program? Maybe Starbucks, Walgreens, or Gilt? If so, you’re part of a three-billion strong membership within the U.S., according to Barry Kirk of Maritz Motivation.

While that may appear to be a staggering number, Kirk’s follow-up figure was even more surprising. Although there were billions of U.S. loyalty program members in 2014, many companies and brands experienced a decrease in engagement.

Jet.com Gamifies Retail Customer Acquisition

Gabe Zichermann11 years ago11 years ago04 mins

Jet.com is a new competitor to Amazon that is getting a lot of attention lately. It’s founded by the former creator of diapers.com who sold his company to Amazon and now is planning to turn around and eat their lunch. The startup will apparently meld the concept of Costco (membership club) with the concept of Amazon (fast…

Technology and Business Trends for 2015 and Beyond.

Eric Favaloro11 years ago11 years ago04 mins

Gartner has outlined its top IT predictions for 2015 and beyond, providing a detailed look into ongoing trends and how businesses should adapt to the increasingly digital landscape. Not only will mobile and social continue to grow in relevance, but Internet of Things (IoT) technology will also surge significantly. IoT is the interaction and communication…

Belly helps Businesses with Customer Loyalty

Ivan Kuo12 years ago12 years ago63 mins

How important is customer loyalty to your business? According to an article on the impact of customer loyalty, “Companies that lead their markets in customer loyalty generate operating margins of 13%, while laggards had margins of just 2%.“ What creates customer loyalty? According to the Lacek Group in another article, the key is having a relevant…

Gamifying My Asthma Tests

Gabe Zichermann12 years ago12 years ago01 mins

One of the most amazing transformations using gamification has come from the medical field. Concepts using game mechanics are making their way into a myriad of medical interactions – and probably shouldn’t be super surprising by this point. However I was pleased as punch during my most recent allergist visit to find that the old-school…

Video Marketing, Gaming, and Fantasy Stock Markets Collide to Create Tubbett

Ivan Kuo12 years ago12 years ago13 mins

NDRC has helped back and support the new startup Tubett. Former Rocket Internet employees Sumit Rai and Achman Srivastava created Tubett. They created Tubett as a gamification mobile app that combines video marketing, gaming and fantasy stock markets into one application. The Market Tubett is tapping into markets that already exist and combining them to create something new….

Hack the Mind, Protect the System: Why the Future of Security is Cognitive

Gamification and AI in Education: 10 Great Examples for Today

Stop Devaluing Loyalty Programs. Do This Instead.

Why Public Health & Civics Lotteries Are So Highly Effective: Gamification

How Gamification Can Beat Fake News

Test Post

Gamification Fitness Games List for Summer 2015

Nintendo’s “Quality of Life System” Ventures Into Games in Health

A Mobile Game Hides a Health Care Solution for Back Pain

Destroying Loyalty: Starwood’s Lies & Expectation Management

Marketing Company Lands High Profile Clients With Gamification Strategy

Beyond the Numbers: Lots of Downloads mean Little without Active Usage

T-Mobile Boosts Employee And Customer Engagement All At Once

Gamification May Be The Best Way To Build Customer Loyalty

The Good, The Bad, and The Future of Customer Loyalty

Technology and Business Trends for 2015 and Beyond.

Belly helps Businesses with Customer Loyalty

Gamifying My Asthma Tests

Video Marketing, Gaming, and Fantasy Stock Markets Collide to Create Tubbett