April 1, 2026
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john reynolds for restaurant.com

How Restaurant.com Creates Loyalty with Gamification

Kevin Shane01 mins

Restaurant.com is the largest source of dining deals in the nation. Despite the huge inventory of amazing offers, the company needed a way to create, sustain and socialize customer loyalty. So they turned to gamification with amazing results. Along the way, Restaurant.com learned some of the best — and worst — ways to create customer loyalty with gamification.

Learn from their lessons as Restaurant.com CRM Manager, John Reynolds, and Badgeville Producer, Zachary Bodnar, walk us through some design principles and lessons learned for achieving loyalty success in ecommerce.
Also, be sure to subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of John’s presentation by downloading it here.

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How a Teacher Used Civilization IV to Teach Roman History

Natalija Knaidele05 mins

Education Games Research had an account of a Canadian teacher, Dr. Shawn Graham, who employed a unique approach in using games in education. The teacher set up a scenario in the popular simulation game Civilization IV to allow students to become one of the factions in Ancient Rome’s “Year of the Four Emperors” that took place in 69 A.D. after the assassination of Nero. During that year, four successive Roman generals, Galba, Otho, Vitellius, and Vespasian in rapid succession marched on Rome with their legions and seized power.

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Personalization in Gamification: Nitro 4.3

Gabe Zichermann16 mins

One of the things companies most want to accomplish with gamification is to offer scalable personalization. In an ideal world, e-commerce, social and behavior-change sites would offer entirely personalized views of game mechanics like challenges, achievements, leaderboards, etc. Just as targeted advertising has helped raise click-through rates, so too would personalized gamification be better able…

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More Research, Please

Gabe Zichermann31 mins

Last weekend the New York Times online carried an article that should be of great interest to anyone fascinated by the power – and peril – of software in learning. Taking a look at educational software vendors, their business successes and some school board clients, the writer clearly points out a yawning gap between marketing…

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Finalists Announced for Best Use of Gamification at MITX Awards

Jeff Lopez21 mins

The Massachusetts Innovations and Technology Exchange (MITX) will be holding their annual Innovation Awards on June 16th. Categories include Best “Doing Good” Innovation, Best Commerce Game Changer, Best User Experience, and others. SCVNGR was an awardee in 2009, and with the increasing interest around gamification, MITX introduced the “Best Use of Gamification” category. Finalists have been announced…

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Rypple Gamifies the Workplace

Greg Caswell41 mins

Rypple is a software company with products aimed at making a better workplace. By using elements of gamification and positive motivation they have created innovative products that borrow elements of feedback from the game world. In the forums and chat windows of Massively Multiplayer Online games, players have occasionally compared their game experiences to the…

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Gsummit TechnologyAdvice coverage

How Gamified IoT Stands to Maximize Engagement, with Jerry Filipiak

Clark Buckner06 mins

I traveled to Gsummit on a search to discuss the latest trends and strategies in implementing successful gamification strategies, utilizing cutting edge business intelligence software, sustaining engagement and loyalty and of course see the much anticipated keynote Neil deGrasse Tyson (you can see a video of Gabe Zichermann interviewing him on gamification revolution). On the second day of…

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gsx global sales event cisco

Innovative Disruption at Cisco’s Global Sales Experience (GSX)

Ivan Kuo12 mins

How can a huge company Cisco manage to engage with all their employees around the world?

GSX is Cisco’s annual sales conference, a globally distributed hybrid event experience that has been lauded for turning traditional event models on their head and pioneering new audience engagement formats. Learn how Cisco adapted social television engagement models to drive the most employee aware event in history from their GSummit SF 2013 talk

You can expect to learn:

  • Insight into the wildly successful GSX achievement program, over 200K awarded during GSX FY13.
  • Overview on the audience listening model applied during GSX FY13, including real time Trending Topics and audience sentiment broadcast injections.
  • Understanding of the transmedia tactics leveraged during GSX FY13, resulting in tens of thousands of supplementary video and downloadable content views.

Also, be sure to subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.

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