#nwplyng Gamified Music Sharing Mobile App

Gamification in mobile apps continues to rise each day. #nwplyng joined the music app industry this past summer. #nwplyng offers a new way for mobile customers to engage in music sharing with a gamification angle added on. #nwplyng was founded by Utsav Agarwal, who combined his love of music with his interest in products that produce conversation and sharing into this…

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Click to Participate – Games in Government

According to Jen Pahlka, founder and Executive Director of Code for America, trust in government is at an all time low except amongst a single demographic: Millennials. This may seem odd, as our generation is typically seen either in a never ending text conversation, wasting time on Facebook, battling friends on Call of Duty, or clicking on cows in FarmVille. But I see these elements as something different. I believe our “wastes of time” have the ability to make our generation into the most participatory generation in the past two-thousand years. As Pahlka puts it, “it’s not that Millennials think the government works now, it’s that they think they can remake the government in their image”. In line with this idea, collaboration and participation through social media is becoming an integral part of the Government 2.0 movement, and I see games as the next step in the process.

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New Examples of Gamification – June 8, 2012

Hello GCo Readers! Today we have three new examples of education gamification added to the GBase: MindTickle is SaaS gamification platform for social and collaborative learning, allowing users to transform their online content into an interactive learning experience. Thinking Skills Club is a curated selection of free online games that support mental abilities, based on cognitive science research. Operation ΚΛΕΟΣ…

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Case Study: Nissan and GT Academy

In late 2013, Gabe traveled to 12 cities worldwide for GSummit Global, a series of full-day workshops and meetups to bring GSummit closer to gamification fans. As a part of GSummit Global, we also released 10 new webinars and videos by gamification and engagement professionals. We will be releasing them publicly as we keep counting down to GSummit 2014.

Karl Dunn, Creative Director at TBWA Chiat Day , talks about how Nissan GT Academy came to be and how it engaged 400’000 players to participate.

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Weekly Recap: business edition

This past week has seen the release of a flurry of articles around the web that highlight the business side of gamification. Following an updated announcement by Gartner that 70% of the Global 2000 organizations will have at least one gamified app by 2014, authors have raced to demonstrate how it has already taken hold in many different…

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Redeem Miles for MP3s at United’s MileagePlus Digital Media Store

Last week, United launched the MileagePlus Digital Media Store so that all their 70 million members could have more options to spend their miles on. Krishnan Sarananthan, managing director of Mileageplus and GSummit keynote, stated that customers were wanting to redeem their miles for something other than another flight. He touted: “Some of our members are…

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Using Augmented Reality and Games for Bank Engagement

Gamification has come a long way in categories such as education and health, but Jonathon Camhi explains in 2014 Forecast: Gamification and the Year Ahead in Banking that in the banking world, gamification lags far behind. When reviewing banking gamification on a global scale, an in-depth survey by Infosys reveals that some banks in South Korea and Singapore have adopted gamification applications.

This research study included 160 lending institutions worldwide, but less than 10% have instituted any form of gamification. However, “35%” of those banks have plans to unveil gamification applications in the future, specifically in the next two years.

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Gamification Roundup – February 6, 2012

This week in the roundup we got news about some unconventional and unique uses for gamification. In public relations, there is some untapped potential for gamification as a storytelling tool. Gamification is also seeing some unique applications in the social good and education sectors, featuring gamified philanthropy and educational MMO games. Gamification is definitely said to be…

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Join the Global Gamification Tour with GSummit Global

gsummit global 2013

GSummit Global to Arrive This Fall At:

NYC, Chicago, San Francisco, Toronto, London, Tel Aviv, Dubai, Singapore, Tokyo, Seoul, and Sydney 

As the gamification movement continues to grow, we’ve been looking for better ways to connect the global community.  Our big conference – GSummit – attracts a good number of global attendees to SF in June, but not everyone can afford to come to San Francisco. Also, we wanted to find a way to help the local community form while providing training and certification opportunities. So we’re trying something entirely new: GSummit Global – a virtual event series that brings together the best of live and virtual events into one affordable, accessible package. I’ll be traveling around the world this winter – and I’d like you to join me

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Market Ripe for Health and Wellness Gamification Startups

A new study shows that employers are increasingly relying on gamification to increase employee health engagement. According to Buck Constultants, 62% of employers consider gamification the most effective strategy in encouraging employees to improve their health and at least 31% will adopt at least one new health-related gamification strategy in the coming year.

As healthcare costs continue to rise, employers are facing new pressure to encourage employees to be proactive about their health. While there is still insufficient data to determine whether employee health incentive programs are actually saving companies money, it seems that most businesses are not waiting to find out.

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