April 11, 2026
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michael wu

The Psychology Behind Intrinsic and Extrinsic Motivation with Michael Wu

Ivan Kuo32 mins

The Gamification Revolution is the only live gamification webcast featuring Gabe Zichermann and fellow gamification experts every week. Be sure to catch our next episode tomorrow on Wednesday, October 9 at 1PM ET/1800 GMT, where we will feature  prominent gamification community figure, Yu-Kai Chou.

Remember you can participate in the show if you sign-in and RSVP! Signing in will allow you to receive show reminders, ask questions, and even join Gabe and our guest for a live question.

Last week, Lithium’s Chief Scientist Michael Wu came on the show to discuss the psychology behind engagement and motivation. During the show he mentions the following on the morality of motivating others intrinsically:

“Engaging with people through their intrinsic motivations isn’t good or bad…it’s just the way it is”

What does he mean? Watch the full episode below to get a thorough explanation of the meaning behind intrinsic/extrinsic motivation, how motivation changes over time, and a glimpse into Lithium’s IT security practices:



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wellness

Case Study: Vitality Squares – A Wellness Game of Chance

Francois Millard05 mins

Vitality is an international, comprehensive and personalized wellness program, which from its origins in the 1990s incorporated basic gaming elements of points, status and awards. As we evolve we continue to ask ourselves: What mechanisms encourage our members to participate and get healthier? And moreover, how do we sustain and increase engagement over time?

To that end, we introduced Vitality Squares early in 2013, as an online health-themed game of chance that can be played by members once a month to earn points.

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GSummit 2012 Behind the Scenes: Jon Guerrera on Engaging Audiences

Taavi Lindmaa01 mins

(14/26 Gamification Expert Interviews Unlocked)

Every week until GSummit SF 2013, we’ll be unlocking some special content from last year to give you a preview on what to expect this April 16 – 18.

Jon Guerrera, lifehacker and frequent GCo contributor, explains the importance of understanding your audience to engage them with gamification.

To see more expert gamification videos, visit our Video page or Subscribe to our YouTube channel! Learn the latest in gamification by going to GSummit SF 2013. Register today!

Image by MridulRaj

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G-List Interview: Brian Wong

Gabe Zichermann01 mins

As part of our G-List – the who’s-who of the gamification space – we will be holding weekly Tweetups with some of the awesome speakers and guests of our upcoming Gamification Summit in New York. We kicked continued the series interview between Brian Wong, CEO and founder of Kiip. Keep reading for the full interview, and be…

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Gamified Design Review: A In-depth Analysis Of Duolingo

Andres Solis29 mins

Duolingo has become a hot topic in recent reviews that underline both its pioneer path in the demonetization of online education, as well as its success rate since it first launched. Without a doubt, its gamified design plays a significant role in this success, which itself has obtained the attention of investors interested in its expansion. Duolingo is an online application currently available for use in 21 different languages, offering a free learning experience for 13 different languages.

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North Korea’s Crap Attempt at Gamified Propaganda: Pyongyang Racers

Ivan Kuo19 mins

A Chinese company called Koryo Tours has been commissioned (or forced…who knows) to create a game simulating a driving tour around Pyongyang called Pyongyang Racers. You’re placed in a nondescript car and need to drive around this ghost-town of a city to collect oil barrels and stamps to see monuments in Pyongyang. After taking about  45 minutes to finish this crude game, I’ve come to the conclusion that Pyongyang Racers is one of the worst gamified marketing efforts I’ve ever seen.

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Morf Media’s Playbook Offers Gamified Compliance Training

Heong Weng Mak04 mins

The subject of compliance with government regulations and ethics is a serious one for businesses. The consequences of being caught violating the law, even inadvertently, are more severe than ever. The Food and Drug Administration, the Federal Trade Commission, the Securities and Exchange Commission and other federal agencies are waiting to catch rule-breakers. Thanks to the Internet and social media, the news of violations spreads around the world immediately. One misstep wipes out years of patiently building a great reputation with consumers.

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jon radoff on the gamification revolution

Applying Game-Design Principles to Gamification with Jon Radoff

Ivan Kuo02 mins

The Gamification Revolution is the only live gamification webcast featuring Gabe Zichermann and fellow gamification experts every week. Today we’ll be looking at last week’s guest: Karl Kapp, Professor/Consultant at Bloomsburg University and Gamified Learning Veteran.

Be sure to catch our next episode this Thursday, September 5th at 1PM ET/1800 GMT, where we will feature Jeff Atwood, the esteemed man behind Coding Horror and co-founder of StackOverflow. Remember you can participate in the show if you sign-in and RSVP! Signing in will allow you to receive show reminders, ask questions, and even join Gabe and our guest for a live question.

Regardless of where you might stand on the gamification versus game-design debate, each side has many lessons to offer to the other when you consider differences in their design. This week we brought on Jon Radoff, CEO of DisruptorBeam, to give us his input on various facets of gamification design as a game-designer. We take deep looks into story narratives, feedback loop lengths, and many other game design theories as it relates to gamification.

Catch the full video below:



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