Customer loyalty is one of the fastest growing gamification segments, and it makes sense. If gamification principles can be used to engage workers and website visitors, there are no reasons why they cannot be used to help modernize the traditional customer loyalty card. When we started our directory of gamification vendors on TechnologyAdvice a year…
KNOWLEDGE IS THEIR SUPERPOWER Medikidz (@Medikidz) is a global initiative dedicated to teaching young people medical information in form they can understand. Thus far it has relied primarily on a series of comic books featuring a group of superheroes, called the Medikidz, each of whom are experts on different aspects of the human body. According to…
Gamification in mobile apps continues to rise each day. #nwplyng joined the music app industry this past summer. #nwplyng offers a new way for mobile customers to engage in music sharing with a gamification angle added on. #nwplyng was founded by Utsav Agarwal, who combined his love of music with his interest in products that produce conversation and sharing into this…
Thwack Gamifies User Support and Drives Engagement SolarWinds (@solarwinds) is a self-described IT generalist company that has employed a social community dubbed “thwack” (@thwack) to provide a venue in which customers, employees, resellers and visitors can connect with one another in a place where they both share and learn. Several years ago SolarWinds gamified thwack, so…
I’m always on the hunt for insightful conversations with leaders in the tech industry including deep dives into the gamification space, digital media strategies, data visualization trends and much more. At Gsummit I was able to have numerous conversations with the top leaders in the gamification space, including one of Gsummit’s biggest 2014 sponsors Badgeville. In…
COFFEE LOYALTY RUNS ON DUNKIN 2014 is the eighth year in a row that Dunkin Donuts nabs the top spot in Brand Key’s customer loyalty rankings. Their top ranking is only in the two coffee categories (coffee and packaged coffee), but it is a fairly impressive grab for a company that competes with Starbucks on…
Much More Than A Match Teaching Tool Smartick (@SmartickMethod) is an online (PC or tablet) Math learning method in Spanish that aims to change the teaching paradigm for children aged 4 to 14. Smartick is a unique market offering with full adaptability and guidance to students since it tracks the performance of the student in depth,…
At the Scottish Instuitute for Enterprise, a United Kingdom based startup called Swipii (@Swipiicard) won “The Best New Venture for 2014” award. Swipii offers a customer loyalty program for independent small and medium sized businesses. Swipii was created by Chitresh Sharma and Louis Schena. They are both international marketing graduates from Strthcylde University and received £10,000 prive to help them with Swipii. The…
Priya Haji, CEO and founder of gamified financial startup SaveUp suddenly passed away last week at the age of 44. Over the last couple of years, I’ve had a chance to get to know Priya, and to see the amazing work she’s done on behalf of financial literacy and security for folks all over the…
Gabe is the chair of the Gamification Summit, partner at Dopamine, an author, highly rated public speaker and entrepreneur. His upcoming book, “Gamification Revolution” looks at the next level of gamification as a strategy. His last book, “Gamification by Design” (O’Reilly, 2011) looks at the technical and architectural considerations for designers in this burgeoning field….
We were excited to have Bron Stuckey join us at GSummit, all the way from Sydney. Below are her bio, video and slides from GSummit SF 2014: Bronwyn is a freelance consultant educational technologist and community of practice coach, developer and researcher. She consults to educational organizations and institutions such as the Arizona State University’s…
We were excited to have Michael join us at GSummit in San Francisco. Below are his bio and video preview from GSummit SF 2014: Dr. Michael Wu is the Chief Scientist at Lithium Technologies, where he currently applies data-driven methodologies to investigate and understand the social web. Michael has developed many predictive social analytics with…
We were excited to have Tony Ventrice join us this year at GSummit. Below are his bio, video and slides from GSummit SF 2014: Tony Ventrice is a veteran game designer with a career of applying game-design techniques to emerging markets. From mobile, to Facebook, to Gamification, his successful, award-winning designs have taken him to…
We were excited to have Robert Tercek join us this year at GSummit. Below are his bio, video and slides from GSummit SF 2014: Robert Tercek is one of Hollywood’s most prolific creative executives in digital media. He has designed and produced hundreds of titles published across every platform from television shows to computer and…
