Motivation in sales and innovation is one of the fastest growing sectors for gamification. Today, Bunchball–the first company to offer a gamification platform for brand engagement–is announcing Nitro for Salesforce and entering the market to bring gamification to the enterprise. Nitro for Salesforce grows from many of the key mechanics that have already proven to encourage…
As part of our G-List – the who’s-who of the gamification space – we will be holding weekly Tweetups with some of the awesome speakers and guests of our upcoming Gamification Summit in New York. We will be holding a series of streaming interviews via Twitter. Follow @gamificationco for updates and submit questions with hashtag…
At the Casual Connect conference in Seattle last week, a one-day track was dedicated to content about gamification. As a 15-year marketing professional who spent six years in the games industry, I was looking forward to so much focus being given to ideas about which I’m personally passionate: the power of games to engage, and…
In gamification this week, we have interesting stories on game mechanics influencing everything; uttering the “G word” at Casual Connect; a new gamified application to help with college applications; and the importance of onboarding in today’s rapidly changing digital envrionment. Also check out today’s Google Doodle in honor of Alexander Calder. I don’t think every…
Loyalty campaigns have traditionally been the domain of big business (frequent flier plans, credit card points, etc). Except for the dominant model of buy-ten-get-one-free, campaigns are typically expensive and complex with entire agencies and businesses devoted to their design and operation. In today’s article from Econsultancy, our own Gabe Zichermann looks into “Gamification and small…
Bunchball’s gamification campaign with Playboy digital has shown promising results. According to an interview with Bunchball’s chief product officer Rajat Paharia in VentureBeat, “We’ve seen huge growth in gamification over the past year and we’re thrilled to see that translate into genuine customer demand.”
Hopskoch is a new social interaction platform for publishers and marketers looking to attract, cultivate and retain brand enthusiasts. It was released a few weeks ago by the developer, Sifr, a startup out of New York. Hopskoch makes it easy for a mainstream web and mobile audience to interact with each other and the brands they love through a language of fun photo-taking games and storytelling. The platform already has a growing community of players, and I sat down with Sunil Madhu and Marty Monaco, Sifr’s founders, to talk about the motivations behind the play.
The Engage Expo is wrapping up here in New York. The conference focuses on engaging kids and youth with digital games, with thematic tracks ranging from “App Strategy” to “Creative, Design, and Development”, and of course our favorite, gamification. Speakers in the gamification track included a panel with Rajat Paharia, Chief Product Officer at Bunchball,…
Gabe Zichermann participated a great deal in Social Media Week, New York. On Monday he gave a talk at Time Inc. called “The Year of Gamification” where he discusses the trends we can expect to see in 2011 and the possibilities for the future of gamification. You can see the presentation slides here. He was…
The Gamification Summit is only 2 weeks away! Excitement is building and available tickets are dwindling. Of course, The Gamification Summit will have amazing keynotes and panels, featuring speakers from such top companies as: Google –Amit Fulay, Product Manager NBC/Universal -Jesse Redniss, Vice President of Digital Bing – Neal Freeland, Director Zynga – Manny Anekal,…
An inside look at Rajat Paharia: CPO at Bunchball [SlideDeck id=’1828′ width=’100%’ height=’450px’] When asked what he’s most excited to learning at the Gamification Summit, Rajat answered, “I’d love to hear people discuss the hard ROI of their gamification efforts. Both the results that they’re seeing and the way that they’re measuring it. ” Hear…
Our own Gabe Zichermann was recently interviewed for an article in the LA Times by Zachary Pincus-Roth that came out this weekend. The piece is called “Not Motivated? Make a Game of It” about gamification encouraging productive behavior and helping players feel more accomplished about everyday tasks in apps like EpicWin, Health Month and SCVNGR….
I have an Op-Ed on VentureBeat today entitled “VCs level up with ‘gamification‘”. It focuses on the increased amount of seed and early stage capital that has been going into gamification within the last year and what that means for development and the future. Effectively, investment enters the gamification channel either as pure-play (gamification-only) or…
Bunchball has recently released a new white paper entitled “Gamification 101: An Introduction To The Use Of Game Dynamics to Influence Behavior”. The document is a great informational summary for people new to the industry and business owners looking to understand these new marketing tools and concepts. It starts off with an easy break down…
