Enterprise Gamification Consultancy has released its latest report on companies that offer enterprise-grade gamification, engagement, and behavior modification platforms. The report offers insight into the gamification industry through data driven analyses across 100 data points. In addition, it provides a comprehensive overlook at the major players in the market, ranking each through an overall gamification platform score.
It’s a matter of time before more and more companies from all other industries look at, consider, and eventually embrace such an innovative concept likegamification into their business. This is the story of mobile service carrier T-Mobile and their next generation customer experience.
In order to keep up with the renewing advances in mobile technology, companies within the industry must be a step ahead of their competition when it comes to customer satisfaction and loyalty. Its ever-challenging environment is dictated by the constant evolution of mobile devices and represents an ongoing source of issues, ignited by customer queries on functions and capabilities of a mobile device. With this in mind and upon J.D. Power’s advice, T-Mobile created T-Community, a social business Jive platform built with the purpose of logging all known technical and general customer issues and sharing them across the company.
Today’s loyalty programs are like the Bruce Willis character in the movie The Sixth Sense. They’re dead, they just don’t know it yet. They have failed at creating actual loyalty, at keeping up with a rapidly changing world, and at engaging all the constituents that matter, a company’s customers, partners and employees. It’s time to take back the word “loyalty” and make it actually mean something. By utilizing the Big Data generated by our constituents as they interact with us, combining it with an understanding of human motivation, and using the data-driven motivational techniques of gamification, we now have the power to motivate, to engage, and to create true loyalty – Loyalty 3.0.
Check out Bunchball’s Chief Product Officer Rajat Paharia as he explains the the next evolution of loyalty from GSummit SF 2013 .Be sure to also subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.
The Gamification Revolution is the only live gamification webcast featuring Gabe Zichermann and fellow gamification experts every week. Join us and have all of your gamification questions answered by these experts. This past week’s guest was Bunchball Co-Founder, Rajat Paharia.
In Rajat’s second appearance on the show since December, he and Gabe talk about the book’s rise up the New York Times Best Seller List and have a deep discussion on the current shortcomings of the loyalty industry. What’s holding loyalty back now and what will it have to do to really sustain itself in the future? For more information on Rajat’s new book, check out Loyalty30.com. Watch the full video to find out:
For more information on Rajat’s new book, check out Loyalty30.com
This Wednesday, LRN hosts an evening with Rajat Paharia as he discusses the release of his new book, Loyalty 3.0.
Date: June 26
Time: 7:00
Location: LRN Headquarters
745 5th Avenue, 8th Floor
New York, NY 10151
Come join Bunchball for the release party!
Gigya has recently released a new infographic that shares some statistics about their gamification implementations in 2012. According to their internal study, Gigya was able to raise website commenting by 13%, social sharing by 22%, and content discovery via activity feeds by 68%. Overall, Gigya has claimed their implementations in 2012 have resulted in a general 29% increase in site actions.
Bunchball today announced the release of Nitro 5.0 with a graphical overhaul and a suite of new features, including Nitro Studio, for employee and customer engagement.
Nitro Studio is a new control center that will allow for easy management of Nitro’s gamification features. New features of Nitro Studio include:
Earlier this week, Maritz and Badgeville announced a new partnership that will allow each company’s gamification solutions to work in tandem. Clients of Maritz will now be able to track and influence user behavior across websites, mobile applications, and enterprise applications. Additionally, Badgeville’s clients can now access Maritz Solutions’ rewards and fulfillment services to offer a range of rewards for the Badgeville gamification systems.
The new partnership is further evidence of the growing need for employee engagement solutions in enterprise but what’s particularly interesting to note is that Maritz made this same exact announcement in 2010 but with Bunchball instead.
Earlier today on Bunchball’s blog, the gamification purveyor has announced the release of Bunchball Nitro for IBM Connections. The new Nitro system is the second iteration of Bunchball on IBM’s Platform meant to encourage widespread adoption and usage by users.
Earlier today, Bunchball announced an update to their Nitro for Salesforce that will bring gamification to service organizations. This new update will provide out of the box gamification functionality to both sales and service organizations using Salesforce.
Each week on the Gamification Revolution web show, Gabe Zichermann answers all your burning gamification questions LIVE every Monday at 1pm ET/10am PT/1800 GMT at http://gamification.co/live. This week’s show features Rajat Paharia, Founder and Chief Product Officer of gamification platform, Bunchball. Here’s a rundown on some of the topics they spoke about:
This will be our last episode of 2012 – so stay tuned for our return on January 11, 1:30 PM with Asi Burak, the Co-President of Games for Change.
Bunchball has announced its inaugural Gamification Rockstar Roadshow event in San Francisco on December 4th to showcase some of its best success stories and product demos from a number of their customers, including Adobe, Bluewolf, CrowdFlower, Zamzee, and Course Hero. The event will also be demonstrating some of the specific use-cases of Bunchball’s Nitro platform,…
Oracle might be in the market for a gamification acquisition now that Oracle has joined Bunchball’s board of advisors. This news follows a very recent article from Gigaom, in which Chief Product Officer and Founder of Bunchball, Rajat Paharia, said that big gamification acquisitions will be happening very soon by the “SAPs, Oracles, Microsofts and Salesforces of the world”. Then…
As if you needed more indication of gamification’s wide-spreading grasp – Bunchball has officially announced three new global partnerships with Terra Global, CrowdFlower, and Think Through Learning to offer their Nitro gamification solution. Terra Global – is a global digital media company that is now using Nitro to engage with its 100M users for watching videos,…
Bunchball announced that they are partnering with SugarCRM. Bunchball’s Nitro platform will enable gamification features on Sugar’s Professional, Corporate, Enterprise, and Ultimate suite editions. Read more about this story on DestinationCRM.com. Also, read about Nitro’s (Bunchball) recent news about their Salesforce integration
