PwC’s Multipoly Boosts Employee Recruitment and Retention

The human resources department of any company has the tricky task of trying to recruit the best candidates, then keeping them on staff once they’ve been hired. It’s a tall order. With most job searches now conducted over the Internet, a job candidate can be lost with a single click. Accounting and consulting firm Pricewaterhouse Coopers wanted to see if it could do a better job with recruiting and retention.

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Wikistrat CTO

Wikistrat’s International War Games Bring Crowd-Sourced, Gamified Solutions to Geopolitical Issues

Daniel Green, co-founder and CTO of Wikistrat, spoke at GSummit 2014 on an intriguing topic: How Gamification Motivates All Age Groups: Or How to Get Retired Generals to Play Games Alongside Students and Interns. Wikistrat, a crowdsourced consulting company, leverages a worldwide network of experts from various industries to solve some of the world’s geopolitical…

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Crowdsourcing Global Expertise with Daniel Green of Wikistrat

Last week, Gabe Zichermann go the chance to talk to Dan Green, co-founder and CTO of Wikistrat, the world’s first massively multiplayer online consultancy (MMOC). Wikistrat unites subject-matter experts on politics, economics, climate and the like from all around the world to participate in producing crowdsourced forecasting scenarios, war games and simulations for customers worldwide.

Watch the full video to learn about:

  • Solving the problem of groupthink in strategy and recruitment
  • Sourcing opinions from experts in diverse fields worldwide with a revenue-sharing model
  • Engaging experts with gamification (immediate feedback, healthy competition)
  • Online recruitment – credentials and interviewing
  • Protecting the integrity of online community

You can read more about the MMOC on Wikistrat’s blog.

Check out the video below and be sure to also catch our next episode of the Gamification Revolution next Wednesday, March 26 at 1 PM ET with MIT Media Lab!



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gamification consulting panel

Consulting on Gamification: Strategy, Tactics and Trends

For all you gamification advocates pushing to implement more fun into your organization, this video is for you.

This past GSummit, we gathered Thomas Hsu, Social Collaboration and Gamification Manager at Accenture, Sascha Goto, Senior Program Associate at McKinsey,  Naureen Meraj, Senior Global Director of Gamification & Strategy at NTT Data, and Bart Briers, Director of Services and Solutions at CTG to all discuss their experiences consulting and implementing gamification at their organization.

These three individuals have been heralds for the gamification cause at each of their respective organizations and have good advice for those looking to take on that role for their own company as well. Watch the full video below to see what they had to say.

Also, be sure to subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.

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maggie buggie

What is the Role of Enterprise Gamification in Digital Transformation?

The cloud, big data, analytics, and of course, gamification all play a big role in the future of enterprise.

Businesses, today, are undertaking digital transformation to retain their competitive edge and to build their “digital advantage”. While organizations have ramped up their investments in digital tools and technologies, two-thirds of digital transformation projects fail mainly due to workforce behavioral issues New research with the MIT Centre for Digital Business indicates that 55% of companies surveyed cited company culture, particularly the challenge of encouraging employees to be receptive to changes in their jobs, to be a major barrier to realization of their digital transformation program.

Capgemin believes that the use of gamification in an enterprise context, if designed and implemented effectively can help in accelerating the digital transformation of organizations by driving employee engagement and supporting change management in these initiatives. As gamification comes out of its nascence and tools to implement enterprise gamification become more prevalent, now is the right time for firms to evaluate and consider use of gamification techniques to accelerate their digitally enabled business transformation. In this GSummit SF 2013 talk, Maggie Buggie, VP of Digital Transformation at Capgemini, explores the role of gamification in building digital advantage.

Be sure to also subscribe to our YouTube channel to get the latest videos from GSummit SF 2013 as they’re released. You can also download a copy of this presentation by downloading it here.

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naureen meraj

Naureen Meraj on Motivational Psychology and The Leadership Game

The Gamification Revolution is the only live gamification webcast featuring Gabe Zichermann and fellow gamification experts every week. Join us and have all of your gamification questions answered by these experts. This week’s guest was Bob Marsh, CEO of LevelEleven, which is a company that develops gamification apps for Salesforce.

Remember you can participate in the show if you sign-in and RSVP! Signing in will allow you to receive show reminders, ask questions, and even join Gabe and our guest for a live question.

In this week’s episode, Gabe asks Naureen about her work at NTT Data as a behavioral psychologist who led the implementation of a leadership game worldwide. Expect to learn the nuts and bolts that go into such a big implementation, important global design principles, and measuring engagement.



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Keep up with NTT Data’s work by following them on Twitter at @NTTDATAAmericas

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Evangelizing Gamification in Big Corporations with Thomas Hsu

The Gamification Revolution is the only live gamification webcast featuring Gabe Zichermann and fellow gamification experts every week. Join us and have all of your gamification questions answered by these experts.

Our next episode is taking place Thursday –  June 27th at 1PM EST, featuring Mark Koerner – VP or Product at Keas. 

This past week’s guest was Thomas Hsu, Social Collaboration and Gamification, Accenture. Gabe and Thomas talk about how Accenture first was able to adopt gamification into their collaborative sphere and what Thomas had to go through as an early gamification evangelist into the company. If you’re in a similar position as Thomas in wanting to bring gamification into a large company, this will be a good video to see:

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The Strategy Behind Gamification Consulting in Europe with Bart Briers

The Gamification Revolution is the only live gamification webcast featuring Gabe Zichermann and fellow gamification experts every week. Join us and have all of your gamification questions answered by these experts.

Our next episode is taking place Thursday –  June 20th at 1PM EST, featuring Thomas Hsu of Accenture. 

This past week’s guest was Bart Briers, Director of Services and Solutions at CTG Belgium. Gabe and Bart talk about Bart’s approach to gamification consulting, what clients expect from Bart’s services, and even a story about training on a…train. Watch the full interview below to learn more:

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Top Career Opportunities and Jobs in Gamification

One of the questions I’m asked most frequently is how to build a career in or with gamification. The industry is growing rapidly, with companies on track to spend over $2.5Bn directly on gamification products and services by 2016, with at least 5,000 jobs created as a result. But because gamification cuts across industries and functions, it’s not always immediately obvious what job title best suits a “gamifier” and what kinds of companies need your skills.

So I’ve pulled together my thoughts on the top job opportunities with gamification, based on different underlying skills/interests.We do know that demand for gamification skills is up 293%, so the opportunities are certainly there.  In some cases these are new job types entirely — in others they are the roles where you should have a significant “bump” in marketability with gamification experience. Regardless of which path you choose, consider earning your certification in gamified design at GSummit in April — it will doubtlessly help bolster your marketability.

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