GSummit 2012 Behind the Scenes: Byron Reeves on Games at Work

(12/26 Gamification Expert Interviews Unlocked)

Every week until GSummit SF 2013, we’ll be unlocking some special content from last year to give you a preview on what to expect this April 16 – 18.

Byron Reeves of Stanford University discusses his research on how people react to games and his fascination towards games emerging in the enterprise:

To see more expert gamification videos, visit our Video page or Subscribe to our YouTube channel! Learn the latest in gamification by going to GSummit SF 2013. Register today!

Image by MridulRaj

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The War for Talent in the Enterprise with JP Rangaswami

The Gamification Revolution is the only live gamification webcast featuring Gabe Zichermann and fellow gamification experts every Thursday at 1 PM EST/10 AM PST/1800 GMT. Join us and have all of your gamification questions answered by these experts.

This past week’s guest is the Chief Scientist at Salesforce, JP Rangaswami! Robert has been working as an education researcher with the Gates Foundation and shares his knowledge on how games are affecting the American Education landscape. You can expect to learn about:

  • The ever-changing demands of modern work
  • Why the concept of generational gaps are becoming null
  • How to utilize existing corporate game cultures for gamification
  • The workspace disconnect of competitive employees working in teams. 
  • Salesforce’s strategy of focusing on engagement
Check out the video below for the full interview. Please note that a connection error occurs around starting at 9:58. Skip to 13:30 to resume for content.



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Be sure to catch this week’s episode featuring lifehacker Jon Guerrera and learn to gamify your life and possibly land a job at Google.

You can now catch the Gamification Revolution every Thursday at 1PM EST/10 AM PST/1800 GMT.

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Capgemini Gamifies 120,000 employees with Leaderboarded

Leaderboarded, a web application for community managers to “motivate their tribe” by creating an online leaderboard, has today announced a major employee gamification initiative at Capgemini — marking a major social collaboration between one of the world’s foremost providers of consulting, technology, and outsourcing services and the social data startup seeking to rewrite the rules…

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Gigya’s new NEXUS Partner Ecosystem Connects Social to Marketing Applications

Gigya has announced the launch of their new NEXUS Partner Ecosystem, which will allow their social infrastructure to connect to a large host of marketing services and applications. All the data connected through Gigya’s social infrastructure and gamification services can now be made available on a permission-based system used to fuel automated marketing campaigns. The NEXUS Partner Ecosystem…

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New Examples of Gamification Added to the GBase – August 2, 2012

Today in our Gamification Company Database we have three unique gamified applications to share with you today: TravelSmart Tracker – is a gamified experience focused around creating your own personalized travel infographic to show the health impacts of your traveling. Changers – is a solar company that sells a solar panel bundled with a device to monitor…

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Verizon Wireless’ New Gamification Features Touts 30% More Log-ins

Verizon Wireless has joined the gamification ranks! Their new venture, Verizon Insider, enjoyed a 30% increase in login rates due to gamification efforts.Gamification strategy firm Gigya oversaw the design and implementation of the gamified elements for Verizon Insider. By adding leaderboards, badges, and social media integration among other features, Verizon has engaged its customers on a closer level….

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Playing Cyber War Games to Detect Security Flaws in Enterprise

It isn’t penetration testing—when companies employ “white hat” hacks to identify technical vulnerabilities. A cyber war game is based around a real-life business scenario (ex. Hackers attempting to access customer databases). As cyber security is everyone’s responsibility, information security employees to marketers and legal advisers work together to respond to the real-life scenario. These war games can help expose…

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Badgeville Joins Enterprise Gamification Race with Cloud Connectors

Enterprise gamification (aka using game thinking and mechanics to engage employees and partners) is getting more interesting every day. Following on the heels of Bunchball’s moves to connect gamification platforms to major enterprise software, Badgeville today announced a unified enterprise connector initiative. Cloud Connectors makes official their longstanding connection with Omniture, and adds Jive and…

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