McDonald’s will use a new meal prep training system for its staff this fall McDonald’s customers in the United Kingdom will soon notice subtle changes in how their meals are prepared. To carry out these seemingly small changes, corporate leaders are making some big changes in how they train their managers. In order to bring all…
Salesforce, a leading cloud computing company decided to address security problems thanks to gamification. This method was adopted as a way of addressing employees not taking security seriously. The purpose was to increase awareness regarding security issues and change some behaviors.
How does an enterprise keep a far-flung sales force continually up-to-date regarding new products? Scott Thomas, the director of product enablement for ExactTarget, faced this very challenge. ExactTarget (@ExactTarget) is a leading cloud-based marketing platform that is used by major brands like Nike and Coca-Cola. It is comprehensive in its approach that it focuses on…
Best Gamification Features for Generation Y As gamification becomes more prominently used by companies and organizations, it is important to identify with whom it works best and why. A case study done by Allen Communication Learning Services (@AllenComm) sought to analyze just that. According to the study, gamification is an especially good job training strategy for Millennials…
Gamify Your Scrum Training and Build Team Synergy Agile is all about team alignment, mindset sharing and streamlined, self-assessed work to bring about the best value possible to all stakeholders. This methodology is found in all kinds of Agile development, especially in the Scrum form. There are conventional teacher-centered processes to learn Scrum, but there…
With the consistently sold-out success of our Certification Workshops at GSummit each year, we decided to add a workshop experience to the regular conference agenda FOR ALL ATTENDEES to participate it. We call them Hands-on Labs and they’re going to be one of the best aspects of this year’s event–guaranteed! Each of the 90-minute Labs will offer a limited group…
We often like to say that sometimes good design and creativity can trump technology, like in the case of Amy Baskin’s grammar olympics or David Hunter’s zombified geography curriculum. Most people want to use gamification solutions with fancy apps and SaaS solutions but what if you simply don’t have the resources? Monica Cornetti is a gamification expert specializing in using some creative designs for training purposes and we invited her to speak on our weekly Gamification Revolution webshow.
She walks us through her methods for low to no tech gamified training and shares her knowledge on:
And much more! Watch her full interview with Gabe Zichermann below and be sure to watch Victor Manrique join on our gamification show this Thursday at 1PM ET:
At Cisco, we use gamification across a number of key programs. One program where we have extensively incorporated gamification techniques is our Social Media Training Program.
During the past two years, the Global Social Media Team at Cisco has invested in our Social Media Training Program. This program offers a unique opportunity for employees and contractors at Cisco to build their social media skillset. And the opportunity to leverage the skills they learn is manifold.
The release late last year of the Playstation 4 and its launch titles, such as Knack, were greeted with a great deal of hype and a great deal of sales. For many, successfully launching a new gaming generation rests on the ways new platforms can innovate, evolving games to be entertaining in ways were never imagined before. Typically that means better processing power, new controller inputs, or even more technology integrated into the system. Yet, for the past few years, tech start-up Knack.it Corp has slowly progressed an entirely different sort of platform, one focused on innovating and evolving games in radically new ways. Not for entertainment, their games are for the gamification of business hiring.
This other Knack, founded in 2010 by entrepreneur Guy Halfteck, uses games to identify skills and talents (playfully called knacks) in their players.
Happy new year!
2013 was a fantastic year for gamification and the Gamification Co team. To start off the new year right, we would like to show you some of our top posts from the last year. Check back daily for our top posts in enterprise, education, health, op-eds, and staff pieces.
Starting off the new year, we’d like to share some of the top articles for gamification in enterprise.
Aristotle believed there was two types of intelligence. One is translated as “theoretical wisdom”, which refers to book smarts, and the other is “practical wisdom”, which refers to the ability to apply theoretical wisdom into action. Aristotle gives an example of a student learning geometry: this student will come out of school with theoretical wisdom, but must also learn to apply it into the real world. An example would be to carry out a work of architecture with the geometry he learned in school. We need both of these intelligences to be functional; Praxis gives you this.
It’s been nearly a year since we’ve first heard Gartner’s prediction on how “80 Percent of Current Gamified Applications Will Fail to Meet Business Objectives Primarily Due to Poor Design” was first uttered and CMSWire recently did a follow up with Gartner’s Brian Burke to see if they’re still sticking with this statement.
Their response? It’s still on track.
A few weeks ago, we had a live webinar for GSummit Global that focused on achieving customer engagement with gamification. Today, we’re going to shift gears and take look at how prominent experts Phaedra Boinodiris (IBM), Ryan Mizusaki (Delta), and Ross Smith (Microsoft) have approached gamification as a means of motivating and training their staff.
Moderated by Gabe Zichermann, the following webinar is part 2 of 3 of our GSummit Global Webinar series, so stay tuned for our final webinar early next week.
Nowadays, a growing number of companies encounter the serious challenge of designing the best training program that will lead to employee engagement and improve the bottom line. Businesses also search for fresh and innovative ways to motivate their employees to learn and master crucial skills. Thus, companies are beginning to take a good look at how they run their business and deal with customers. The application of new technologies also serve as a practical way to enhance and ensure quality results in their employee training process.
Gamification practioners should not only study how to create a great game, but also how gamers acquire skills from using complex games outside play. A great example of this comes from the game of chess. In order to become a Grandmaster at chess you must read entire libraries on the theory of the game, play it, and intensely reflect on your performance and those of others. This loop of theory, play and reflection is called Praxis.
