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Meeting Common Core standards with Gamification Mobile Apps

Love ‘em or hate ‘em, common core state standards are now a reality for most teachers. The standards are designed to insure students have the foundation to think critically and meet the rigorous demands of college. There’s also an impetus to make sure schools are preparing kids to compete in a global marketplace. Teachers often […]

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Belly helps Businesses with Customer Loyalty

How important is customer loyalty to your business?  According to an article on the impact of customer loyalty, “Companies that lead their markets in customer loyalty generate operating margins of 13%, while laggards had margins of just 2%.“ What creates customer loyalty? According to the Lacek Group in another article, the key is having a relevant […]

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Developing a Generation Of Winners

“It turns out video games are just a Trojan horse for studying interest-driven learning” – Constance Steinkeuhler Jesse Schell lead the development of an educational game called Lexicawith the goal of developing life-long habits of reading in children. Lexicais set up as an action game, and in order to progress in the video game the […]

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Conducting Gamification Research with Elisa Mekler

We last featured PhD student Elisa Mekler from the Center of Cognitive Psychology and Methodology at the University of Basel to discuss her 2013 research paper on whether gamification elements such as points, levels and leaderboards undermine user’s intrinsic motivation. The results garnered from the study was profoundly surprising as empirical evidence supporting the hypothesis was lacking prior to the research.

Watch the full interview below to learn about:

  • How was the study constructed and designed to examine each mechanism?
  • What were the surprising results generated from the study? Were there outliers?
  • Has there been controversy or surprise generated in academic circle due to the results?
  • How was the process of getting gamification research approved and funded?
  • What are the next steps and opportunities in deepening further gamification research?
  • What ways could gamification industry practitioners help to boost future research?

Watch the video below and be sure to catch our next episode of the Gamification Revolution.

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L’Oreal uses Serious Games for Employee Recruitment

  “Reveal the Game” was developed by L’Oreal to help applicants challenge themselves in the development of a new product launch using a real-world scenario.  Applicants can compete with each other and share results via social media.  For recruiters, it is a great way to gauge actually performance and recruit the best.  According to a […]

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How Using Games in Education Can Make Difficult Subjects Approachable

Sarah Lawrence College is not known for its sciences programs. A liberal arts school with a reputation of being a haven for artists and writers, even the brochures keep mentions of the natural sciences to a minimum. And yet it is here that I took one of the most interesting and engaging science classes in […]

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The Internet of Things for the Masses: Increasing Engagement in a Digitized World

The Internet of Things (IoT) can be defined as the digitizing of reality, the connectedness of the real world, the online extension of … everything. Simply put, IoT is the concept of smart devices interacting with one another through an online connection. IoT technology is not necessarily new in theory or practice: uniquely-identified devices have […]

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What Makes for a Rewarding Loyalty Program?

Ashley Tate of BigDoor and Barry Kirk of Maritz Motivation have a deep understanding of customer loyalty rewards programs. As the Director of Marketing for BigDoor, a company dedicated to helping brands and consumers engage online, Tate has seen first-hand what works in the loyalty marketing space. Similarly, as the VP of Loyalty Strategy for […]

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Gamifying My Asthma Tests

One of the most amazing transformations using gamification has come from the medical field. Concepts using game mechanics are making their way into a myriad of medical interactions – and probably shouldn’t be super surprising by this point. However I was pleased as punch during my most recent allergist visit to find that the old-school […]

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Video Marketing, Gaming, and Fantasy Stock Markets Collide to Create Tubbett

NDRC has helped back and support the new startup Tubett. Former Rocket Internet employees Sumit Rai and Achman Srivastava created Tubett. They created Tubett as a gamification mobile app that combines video marketing, gaming and fantasy stock markets into one application. The Market Tubett is tapping into markets that already exist and combining them to create something new. […]

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Cricket Improves Employee Engagement With A Gamified App

Since its inception in 1999, Cricket Wireless (@Cricketnation) has been an innovator in wireless-communications in the United States. It was a pioneer in providing pre-paid, unlimited voice-and-data services. In 2011, Cricket became the first wireless provider in the country to include unlimited music in a rate plan. To address a perceived need for better ways […]

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