Americans tend to eat about five meals per week in restaurants. But how often do you go to a restaurant and vow never to return because of bad service? Some food service industry businesses fail based on the personalities of their servers rather than the quality of the food being served. For the business owners, this can feel like an unearned failure, which is why it’s important to make good decisions when hiring employees.
And this isn’t some tightly-kept trade secret. Customers know this and business owners know this. Customers are more likely to return if they’re treated well. Therefore, business owners — especially those in the service industry — have a remarkable incentive to retain highly performing service workers by rewarding them with desirable shifts and, especially in the case of food service, more generous financial bonuses. Objective Logistics, an innovative company in the broad category of gamification startups, is offering a service to restaurants that rates and manages servers in the food service industry.