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Utilizing Octalysis to Boost Motivation with Yu-kai Chou

Last week, we featured gamification pioneer and partner of Enterprise Gamification Consultancy, Yu-kai Chou to talk about the various core layers of Octalysis Gamification framework and how it can be applied to real world scenarios.
Watch the full video below to learn about:
  • What is Octalysis Gamification framework and how it came about.
  • The significance of the learning order of the 8 core drivers.
  • Different cultural views on customization and ownership.
  • How context matters in design gamification.
  • Could Octalysis be a framework for human motivation.
Be sure to also catch our next episode of the Gamification Revolution this Tuesday April 1st at 1 PM ET:

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Research: Can Gaming Influence Racial Bias?

Two different experiments were conducted to find out whether white players assigned to play as black avatars made them more prone to develop racial bias against black people. Each study aimed approached this experiment from two angles, testing different types of game play and testing different degrees of immersion. The results were quite interesting…and probably what you’d expect.

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Memrise’s Gamified Repetition Brings Results for Language Learning is emerging as one of the best language-learning online web tools. Although Memrise could hypothetically be used for any type of memorization, it specializes in language learning and in particular, vocabulary retention. In order to engage users, Memrise uses gamification techniques that keeps users coming back to learn more.

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Dr BJ Fogg Joins GSummit w/ Masterclass + Keynote

  Dr. BJ Fogg of Stanford University will be offering his highly sought-after Masterclass in Behavior Design (workshop) + a Keynote talk in which he’ll be sharing new breakthroughs in behavior change directly from his lab for the first time. With behavior change and engagement as a top priority for every business’s strategy, this is a [...]

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In Competitive March Madness Giving, Everybody Wins

Face-Off for Social Good Game mechanics and marketing are being put to use in a revolutionary format that leverages the excitement of a bracket-style tournament to raise awareness and funds for nonprofits. Each March for the past two years, Brackets For Good has hosted a tournament for nonprofits to participate in, at no cost. Picture [...]

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5 Steps to Choosing a Gamification Platform

Crucial Strategic Decisions for Engagement Success When valued customer visiting cards and buy-9-get-1-free engagement techniques are not enough anymore, many business owners are at a loss how to grow and develop their loyalty programs or engage their long-time employees. Gamification platforms are developed by companies specializing in user engagement. They can make the life of [...]

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Crowdsourcing Global Expertise with Daniel Green of Wikistrat

Last week, Gabe Zichermann go the chance to talk to Dan Green, co-founder and CTO of Wikistrat, the world’s first massively multiplayer online consultancy (MMOC). Wikistrat unites subject-matter experts on politics, economics, climate and the like from all around the world to participate in producing crowdsourced forecasting scenarios, war games and simulations for customers worldwide.

Watch the full video to learn about:

  • Solving the problem of groupthink in strategy and recruitment
  • Sourcing opinions from experts in diverse fields worldwide with a revenue-sharing model
  • Engaging experts with gamification (immediate feedback, healthy competition)
  • Online recruitment – credentials and interviewing
  • Protecting the integrity of online community

You can read more about the MMOC on Wikistrat’s blog.

Check out the video below and be sure to also catch our next episode of the Gamification Revolution next Wednesday, March 26 at 1 PM ET with MIT Media Lab!

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Test Your Facebook Privacy Awareness With Friend Inspector

Do you know who can see your Facebook posts? With the introduction of social networks and our voluntary disclosure of private information, data privacy is increasingly becoming a bigger problem. Nevertheless, many Facebook users have low awareness of their own privacy vulnerabilities, which, according to students of the University of Regensburg in Germany, leads to [...]

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Brenda Romero on Teaching Controversial History with Gamification

When Brenda Brathwaite Romero’s 7-year old daughter came home talking about the Middle Passage, she clearly didn’t understand its significance to American and black history. Instead, she thought of those slaves as going on a cruise. Romero needed her to understand the truth.

As a long-time game designer, Romero (then Brathwaite) gathered together some game pieces and 3 x 5 cards and on the spot created a prototype for a game she called The New World. By the time she and her daughter were done playing the game, they were both crying. The historical events impacted them in a new way. Not only did they understand the facts, they began to gain a deeper respect and empathy for those players of history.

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Is it Possible to Gamify a Boring Task?

The reality is… you enjoy playing games. We’ve been playing games since the days of cavemen, and it is your nature to compare yourself to see how you measure up to others.

Games drive emotions, build loyalty, and create character.

What if you could take game mechanics like competition, collaboration, and chance — and apply them to your organization to teach, persuade, and motivate people?

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Learn About Blood Typing with a Nobel Prize Organization Game

What determines your blood type?  The Nobel Prize organization is offering a number of game based learning exercises rooted in the work of Nobel Prize winners of various science categories. One such game is The Blood Typing Game, which is based on the 1930 Nobel Prize for Medicine awarded for the discovery of human blood groups [...]

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