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What Makes for a Rewarding Loyalty Program?

Ashley Tate of BigDoor and Barry Kirk of Maritz Motivation have a deep understanding of customer loyalty rewards programs. As the Director of Marketing for BigDoor, a company dedicated to helping brands and consumers engage online, Tate has seen first-hand what works in the loyalty marketing space. Similarly, as the VP of Loyalty Strategy for [...]

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Gamifying My Asthma Tests

One of the most amazing transformations using gamification has come from the medical field. Concepts using game mechanics are making their way into a myriad of medical interactions – and probably shouldn’t be super surprising by this point. However I was pleased as punch during my most recent allergist visit to find that the old-school [...]

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Video Marketing, Gaming, and Fantasy Stock Markets Collide to Create Tubbett

NDRC has helped back and support the new startup Tubett. Former Rocket Internet employees Sumit Rai and Achman Srivastava created Tubett. They created Tubett as a gamification mobile app that combines video marketing, gaming and fantasy stock markets into one application. The Market Tubett is tapping into markets that already exist and combining them to create something new. [...]

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Cricket Improves Employee Engagement With A Gamified App

Since its inception in 1999, Cricket Wireless (@Cricketnation) has been an innovator in wireless-communications in the United States. It was a pioneer in providing pre-paid, unlimited voice-and-data services. In 2011, Cricket became the first wireless provider in the country to include unlimited music in a rate plan. To address a perceived need for better ways [...]

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AMS Boosts Sales Rep Engagement With Gamified Mobile App

Qstream Powers AMS Employee Knowledge Retention American Medical Systems (AMS) has found a new way to boost employee engagement for sales personnel by using a gamified application called Qstream (@qstream). The app aims to improve employee engagement by presenting employees with challenges and rating their responses on a company-wide scoreboard. The Problem AMS was trying to solve a [...]

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In Defense of PBLs and Extrinsic Motivation

“It’s all about money, not freedom, ya’ll, okay? Nothing to do with freedom. If you think you’re free, try going somewhere without money, okay?” – Bill Hicks, comedian Much has been written in the area of enterprise gamification about intrinsic and extrinsic motivation, the basic ideas being as follows: –  Because money is considered an [...]

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How Serious Games Educate World Views (Plus Tips For Developers)

Last month the International Conference on Serious Games took place in South Africa, an entire conference dedicated to this influential and rapidly growing area of gaming. Among other keynote speakers and various workshops, Dr. Ernest W. Adams discussed how serious games aid in understanding the world. Dr. Adams is the head of the International Games Developers [...]

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Expand Your Geography Knowledge with Google Smarty Pins

Make something fun, and everyone is willing to play. The gamification of apps and teaching makes it more palatable for nearly everyone. It has been an-up-and coming trend, with games taking a more serious and education tone. Schools are increasingly investigating ways to enrich their content through games. Google Smarty Pins It was only a [...]

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10 Guidelines for Successful Gamification Efforts

Incentive Research Foundation Annouces The Do’s And Don’t Of Gamification With 1 in 4 corporate programs now using some form of gamification, it is more important than ever to make sure you are doing it right. In a recent publication, Gamification Done Right – The Do’s and Don’ts, The Incentive Research Foundation (IRF) offers 10 crucial [...]

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Encouraging Employee Social Collaboration with Accenture

Last time, we featured Accenture Social Collaboration and Gamification, Thomas Hsu and Senior manager, Steve Kaukonen in discussing how Accenture improved employee effectiveness with the company’s gamified enterprise social collaboration platform while employing gamification principles.

Watch the full interview below to learn about:

  • How the platform has evolved and expanded into a global initiative since its first inception in 2007
  • The methodology in structuring baseline metrics and identifying user type behaviors
  • How the team used historical data and metrics to iterate and balance tool’s usage
  • What technology resources and human resources were needed to launch the program
  • Perceived expectations and realities of implementing a gamified program within a large organization
  • Unique findings of the adoption process across different levels of geography, function and employee level

Watch the video below and be sure to catch our next episode of the Gamification Revolution.

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Harrods’ Stiletto Wars Challenge Gamifies The High Heel

The Ultimate Game For Heel-A-Holics How do you gamify a fashion shoe store? Deborah Bee, director of creative marketing at the Harrods (@Harrods) department store in London, answers with Stiletto Wars, the new game available in Harrods’ mobile app this month. “Gaming is such an intrinsic part of our culture – it is the number one [...]

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