A Gamified Personality Test 500 B.C., a new entertainment media company, recently paired up with Digital Management (DMI), a provider of mobile enterprises and services, to create a new mobile application. The new mobile application is entitled Game of You. This new gamification startup aims to take users on a stimulating quest to promote wellness and discover a deeper view…
Before ‘Gamification’, There Was MathLand It’s been an incredible journey for gamification – from a fringe concept to Gartner hype potential to being the source of considerable innovation in customer loyalty and employee engagement programs worldwide. We are extremely proud of being a part of this development and are always happy to share stories about…
How does an enterprise keep a far-flung sales force continually up-to-date regarding new products? Scott Thomas, the director of product enablement for ExactTarget, faced this very challenge. ExactTarget (@ExactTarget) is a leading cloud-based marketing platform that is used by major brands like Nike and Coca-Cola. It is comprehensive in its approach that it focuses on…
This Smart Shoe Will Enhance Your Gaming Or Tell You More About Your Health With many questioning personal fitness tracker viability, Boogio by REFLX Labs is a literal leap in wearable tech. It is, essentially, a sensor that uses your feet as a controller. As reported by Polygon, Boogio uses in-sole pressure sensors and an accelerometer clip to…
JetBlue’s TrueBlue Fandom As loyalty programs continue to rise in popularity, more and more companies are adopting them in an attempt to build loyalty and better engage their customers. According to a 2014 Gartner report, loyalty membership in the United States alone is approaching the three-billion mark. However, an ongoing trend suggests that, despite these…
All Of Your Medical Records In One App There’s never been a better time to monitor and track your health. Anyone interested in tracking information about themselves can use sophisticated activity-monitoring gadgets like Fitbit and Pebble, countless diet and weight tracking apps, and even high-end medical devices that track glucose levels, blood pressure, or blood-oxygen…
The concept of game-based learning is not new, yet always in need of new research to take gamified education even further. The following examples should spark your creativity on how to design your classes from this point forward. Minecraft for Educational Purposes The wildly popular Minecraft attracts the attention of students at home and school. …
Over the course of the last 15 years there has been a great amount of debate about how video games are shaping the minds and behavior of young people. Video game addiction has become a prevalent concern, and some researchers suggest impressionable adolescents may be driven to brutality by the violent fantasy world of video…
How Safeway and Kohl’s attract and engage customers We have all heard of loyalty programs. Free cups of coffee at Starbucks after so many purchases. Buy 9 deli sandwiches and get the 10th one free. Most of these loyalty programs started with a simple punch card, and some still comply to that tried and true…
Best Gamification Features for Generation Y As gamification becomes more prominently used by companies and organizations, it is important to identify with whom it works best and why. A case study done by Allen Communication Learning Services (@AllenComm) sought to analyze just that. According to the study, gamification is an especially good job training strategy for Millennials…
