When the Rollins School for Language and Learning made it their goal to create free, online education courses make sure at-risk students were reading grade-level by third grade, they faced some serious challenges. Their Read Right from the Start program had the tools to help them meet their literacy goals, but they needed to get teachers of various…
When Boris Revsin and Jared Stenquist attempted to monetize their website with traditional web advertising, they learned a lesson the hard way. Their target audience, composed primarily of college students, weren’t clicking banner ads. “They want to be entertained by their advertising, and they want to be rewarded for spending time on the site doing…
Creating apps to foster customer loyalty is common these days. Thanks in part to iTunes Top Downloaded lists, app success is measured by number of downloads. To find success as a marketing tool however, downloading the app is not enough. The potential consumer must also use the app on a regular basis. As challenging as it is to…
It is not every day that you hear of a huge company such as T-Mobile seeing an increase of one-thousand percent in employee engagement. That is exactly what the company achieved when it set out to boost the way that employees and customers could engage with one another. It all happened in 2013 through the…
Video Games, or now more correctly titled “Interactive Experiences” have, in the last few years, grown into far more than just toys. Advancements in technology, and the understanding of the psychological impact that play has on the human brain have exponentially grown since their debut in the 1970s. Play is not reserved to children alone….
Putting the gamification element into mobile apps helps make those apps more appealing. Gamification mobile apps tend to gain more traction with their audiences because of their addictive nature. These applications are hard to put down and serve an important purpose in the lives of the users. Setting Objectives The whole purpose that some have…
In order for all the new health care programs to work as they were designed to, it is important that young adults sign up for health care as well as older individuals. In the health care world, young adults are often referred to as “young invincibles” because most young adults have not yet developed any…
Retailers from all around the world face the problem of “customer promiscuity”. This is the term used to describe customers who lack loyalty to any one brand or company. Since customer loyalty is the foundation of a growing business, this issue is something that businesses constantly evaluate. Gamification For Improvement Of Customer Loyalty In order…
In most homes where a pre-teen or teenager resides you can probably find some video games lying around somewhere. Even some adults enjoy sneaking away to play these games. What at first appears as an idle waste of time is now seen in a different light. Video games in education have gained some of the legitimacy that they never enjoyed before.
The game “FoldIt” has emerged as one of the more prominent examples of how games have applications in health, challenging players to fold a computer image of a protein into shapes that could be used in potential new treatments for disease. Now the game has found a place in research on one of the more prominent…
Businesses adapting new strategies to accomplish a variety of problems will want to consider gamification as one approach. This classic approach has taken on new twists with all of the new technologies that we have today at our disposal. Already gamification creates many exciting outcomes but there are some pitfalls and common mistakes. Forgetting To…
One of the biggest problems that doctors have is getting patients to take their medication as directed, and keep taking it for the duration of the prescription. A Connecticut neurosurgeon came up with a game that encourages people to stick with the drug regimen. Dr. Katrina Firlik co-founded a company called HealthPrize, which developed gamification mobile…
Third graders are rarely as gifted as the one named Cordell Steiner. This particular third grader is a proponent of game based learning in the classroom, and he makes such a powerful case that he was asked to speak at a Ted Talks convention. Some of the points that he makes are hard to ignore.
Researchers at Brigham Young University did an extensive study on different fitness apps; downloading and trying out 132 apps to examine how they worked and what techniques they used to motivate their users. What they discovered has sparked an interesting debate. Are “health games” that utilize gamification helpful or hindering users’ fitness goals? As an example,…
Anyone who experiences incontinence knows that it’s no fun. Leaky bladders can be an embarrasing problem. Kegel exercises can help strengthen the internal muscles that help with bladder control, but some women find them boring. Now a game developer have comeup with an answer – a video game that turns kegels into a game in health….
