5 Tips on Making The Nike Fuelband Work for You: Last week I spoke about my initial thoughts of using the device. This week I’m going to talk about how to fully use the Nike Fuelband to your advantage. One recent NYTimes article laments the Fuelband’s capabilities, calling it inaccurate. I agree with some of…
Online travel site Expedia.au has partnered with 5 agencies to produce Australia’s largest gamification project called Tag Me if You Can. The project is an international scavenger hunt that invites players to follow Australian reality-TV star Nathan Joliffe‘s secret location through a series of videos and clues. If players are able to tag Joliffe’s location on a map…
For this Nike Fuelband review, I am using a retail Nike+ Band in the medium size without any length extenders. I also take public transportation to commute to and from Manhattan every day: So it has been one week since I’ve owned this device and there are definitely some things to be said about the…
If you have been keeping up with general gamification news, you might be aware of the Nike Fuelband that came out in February this year.The FuelBand is another addition to the Nike+ line of products that seek to quantify and track your physical workouts, while keeping you engaged in doing so. This little device lends itself well to…
Hello GCo Readers! Today in our Gamification Company Database we have three unique gamified applications to share with you today: Education Cents – is a financial education site that incentivizes financial literacy for students by offering potential scholarships for completing finance lessons. SPARC520 – is a consumer and enterprise level energy monitoring tool that manages energy consumption…
Perhaps taking a note from Jesse Redniss and Peter Blacker’s GSummit Presentation, Degrassi is rolling out a live-TV gamification program in conjunction with their season premier 12. The over-the-top teen drama has found issues maintaining live viewership due to the rising numbers of people pirating their shows. To combat this issue, the show’s producer Much…
Money can’t buy everything. “The drive to make a few dollars comes from a very different place than the drive to do a favor.” That is Micki Krimmel’s belief, co-founder of FavorTree—the first ever mobile favor-trading game. Backed by a $350K investment from the Knight Foundation’s Technology for Engagement Initiative, FavorTree aims to build stronger…
Australian snack company Fantastic Delites set up a self-managing vending machine game that challenged onlookers to earn a free snack. From pressing a button 1000 times to dancing in front of a camera, it seemed like everyone was willing to play with the vending machine to earn a prize. Check out the video below to…
This week in the gamification roundup: Check out how L’Oreal leverages a 2 decade old business game to determine leadership qualities in potential employees. TapJoy brings the first virtual rewards system to a mobile streaming app. Companies in India are using theatre workshops as a fun and innovative way to foster belonging among new employees….
Just to prove what an effective motivator loyalty is for people, Chad Ochocinco posted this video to Twitter last week when his car was broken into: Can you hear his poor voice crack around 1:31? The New England Patriots wide receiver was on his day off enjoying breakfast at IHOP when he returned to…
That’s right, Game of Thrones is getting the gamification treatment too. Game company Disruptor Beam has released information about a new Game of Thrones Facebook game that is currently in beta-testing. Called Game of Thrones: Ascent, the game will play as a social strategy game. The site’s announcement reads: “Players will lead the life of…
Hello GCo Readers! Today we have three new examples of gamification added to the GBase: uBoost is an education program that uses currency, badges, leaderboards, avatars and SMS to deliver real-time feedback and engage students. The Dew Crew is a marketing and loyalty campaign by Mountain Dew and Dale Earnhardt Jr that connects Facebook fans with…
Hello GCo Readers! Today we have three examples of sporty and active gamification added to our GBase: GolfStatus is a location-based mobile platform that rewards golfers for their achievements, loyalty and influence. GolfStatus also helps golf courses and businesses obtain, engage and retain customers. Winter’s Angry is a gamified advertising campaign by Nike in 2011 featuring reaction-based minigames and…
As a Facebook fan of The P.S. 22 Chorus, I found the following video last week: You might think this is just your average cute dancing baby youtube video, but you’d be wrong! The toddler in this video demonstrates the innate ability in children to find the game in anything. At 1:04, this little girl finds…
The following is an Op-Ed piece by Adam Tendler I’ve always had an ambivalent relationship with games. In Little League, I’d stand in the outfield and cover my face with my baseball glove, at once bored and petrified by the idea of the ball flying in my direction. The one physical fight I’ve ever been…
