June 13, 2026
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Utilizing Octalysis to Boost Motivation with Yu-kai Chou

Heong Weng Mak01 mins
Last week, we featured gamification pioneer and partner of Enterprise Gamification Consultancy, Yu-kai Chou to talk about the various core layers of Octalysis Gamification framework and how it can be applied to real world scenarios.
Watch the full video below to learn about:
  • What is Octalysis Gamification framework and how it came about.
  • The significance of the learning order of the 8 core drivers.
  • Different cultural views on customization and ownership.
  • How context matters in design gamification.
  • Could Octalysis be a framework for human motivation.
Be sure to also catch our next episode of the Gamification Revolution this Tuesday April 1st at 1 PM ET:



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5 Steps to Choosing a Gamification Platform

Cameron Graham18 mins

Crucial Strategic Decisions for Engagement Success When valued customer visiting cards and buy-9-get-1-free engagement techniques are not enough anymore, many business owners are at a loss how to grow and develop their loyalty programs or engage their long-time employees. Gamification platforms are developed by companies specializing in user engagement. They can make the life of…

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Brenda Romero on Teaching Controversial History with Gamification

Ivan Kuo04 mins

When Brenda Brathwaite Romero’s 7-year old daughter came home talking about the Middle Passage, she clearly didn’t understand its significance to American and black history. Instead, she thought of those slaves as going on a cruise. Romero needed her to understand the truth.

As a long-time game designer, Romero (then Brathwaite) gathered together some game pieces and 3 x 5 cards and on the spot created a prototype for a game she called The New World. By the time she and her daughter were done playing the game, they were both crying. The historical events impacted them in a new way. Not only did they understand the facts, they began to gain a deeper respect and empathy for those players of history.

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Is it Possible to Gamify a Boring Task?

Monica Cornetti03 mins

The reality is… you enjoy playing games. We’ve been playing games since the days of cavemen, and it is your nature to compare yourself to see how you measure up to others.

Games drive emotions, build loyalty, and create character.

What if you could take game mechanics like competition, collaboration, and chance — and apply them to your organization to teach, persuade, and motivate people?

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The Changing State of Gamification Loyalty Programs

Heong Weng Mak01 mins

This week, Gabe Zichermann returns with plenty of exciting announcements for our viewers covering GSummit 2014, talk about the evolution of loyalty programs and answer some questions from the audience.

Watch the full video to learn about:

  • The evolution and current state of loyalty programs
  • What is GSummit all about and how it came about?
  • New additional feature of GSummit: Hands-On Labs
  • Preview of prominent speakers and companies at GSummit
  • Expansion of Gamification Revolutions sessions

Check out the video below as Gabe gives everyone the lowdown. Be sure to also catch Dan Green, co-founder and CTO of Wikistrat on our next episode of the Gamification Revolution this Thursday at 1 PM ET.

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Play the Activity Alliteration Game to Increase Productivity

Monica Cornetti37 mins

How do you make yourself do the things you don’t want to do?

Can you imagine how much less guilt, stress, and frustration you would feel if you could somehow make yourself do the things you don’t want to do when you’re supposed to do them?

I feel your pain. Often, when I am on a speaking tour or designing curriculum, it is easy for me to get so focused on that project, instead of doing other important tasks that will help me grow my business. I put the long-term activity on the back burner.

The result? Empty calendar dates, a website that hasn’t been updated in months, unwritten blog articles, and a net zero new connections made.

That’s why I turned procrastination into a game – and it actually becomes not only challenging, but FUN to accomplish those things that would otherwise be put off. Now I look forward to focusing on and growing my business every day of the week. It goes like this…

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CRM

The Four Domains of CRM

Eric Favaloro26 mins

“It is not the strongest of the species that survives, nor the most intelligent that survives; it is the one that is most adaptable to change.” That is one of the most well-known “quotes” from Charles Darwin – even though it was never said or written by Darwin himself. The above quote, as proven in…

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Spotlight Gamification Expert: Kevin Werbach

Kevin Shane02 mins

As we move into our next installment of GSummit (June 10-13 in San Francisco), we look at our past GSummit speakers and experts that have helped shape the user engagement space. This week’s spotlight Gamification Expert is Kevin Werbach–Associate Professor at The Wharton School at UPenn and teacher in the massively successful online Gamification Class on…

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barry kirk bill hennessey

Evolving Loyalty Using Persuasive Design with Barry Kirk and Bill Hennessey

Ivan Kuo12 mins

Last week we featured two loyalty gamification pros from Maritz Motivations: Barry Kirk and Bill Hennessey, to talk to us about the proper way to gamify loyalty and how strongly immersed the gamification is in this long standing industry.

Want to increase your knowledge on persuasive design? Be sure to sign up for Barry & Bill’s full-day Workshop at GSummit SF 2014 (June 10 in San Francisco)–Persuasive Design Workshop for Next-Gen Loyalty Marketing.

Watch the full interview below to learn about:

  • How loyalty can’t get past a P.B.L. design philosophy
  • The conservative nature of loyalty practionioners
  • Keeping loyalty members past the onboarding stage
  • “Grinding” vs “Rituals” for influence habits
  • Using randomized prize distribution
  • Using emotions for True loyalty and Cult loyalty

And much more! Check out the full 3-man special on gamified loyalty below. Be sure to also catch our next episode of the Gamification Revolution this Thursday at 1 PM ET. Also, learn more about Barry & Bill’s Persuasive Design Workshop for Next-Gen Loyalty Marketing at GSummit this June 10th.



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New for GSummit SF 2014: Hands-on Labs for ALL Conference Attendees

Kevin Shane07 mins

With the consistently sold-out success of our Certification Workshops at GSummit each year, we decided to add a workshop experience to the regular conference agenda FOR ALL ATTENDEES to participate it. We call them Hands-on Labs and they’re going to be one of the best aspects of this year’s event–guaranteed! Each of the 90-minute Labs will offer a limited group…

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sascha goto

Guiding Gamification Through Management with Sascha Goto

Ivan Kuo02 mins

Sometimes when you want to gamify in a large organization, the hoops and hurdles you need to surpass may seem daunting. Sascha Goto is an Senior IT Manager at McKinsey who was able to successfully implement his own low-tech gamified system and was able to share some wisdom for us all on how we might approach doing the same thing.

He joined us on our weekly Gamification Revolution webshow with Gabe Zichermann and talked about:

  • Implementing gamification for IT management
  • Getting employees to participate with gamification systems on their own time
  • Demonstrating success with products
  • How to get approval for gamification
  • The effect of competition in an organization
  • Using low-tech proofs of concept

Watch the full interview below and catch this week’s special double-guest episode on gamifying loyalty with Maritz’ Barry Kirk and Bill Hennessey this Thursday at 1 PM ET.



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The Winner Effect: How Success Affects Brain Chemistry

Eugene Sheely115 mins

There’s a very interesting phenomena in biology I’ve been wanting to link to gamification called “the winner effect.” When any animal, from fish to humans, wins a contest, they have a large release of testosterone and dopamine in the brain. Over time this changes their brains structure and chemical makeup, making them more confident, smarter, and able to take on larger challenges than before.

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victor manrique

Victor Manrique on Teaching the World Gamification Design

Ivan Kuo01 mins

Victor Manrique is a prominent gamification community member, author of EpicWinBlog, and professor of Iversity’s Gamification Design MOOC (also free!) who joined our weekly Gamification Revolution webshow to talk about teaching gamification design to the masses. He is joined by Gabe Zichermann to talk about his experiences teaching and discussed:

  • Differences between game design and gamification
  • Philosophies behind teaching a gamification Design MOOC
  • Learning other disciplines to strengthen gamification
  • Balancing game design

And much more! Watch their full interview below to get all the talking and be sure to join us this Thursday for our next episode featuring Sascha Goto of McKinsey to discuss his work in bringing gamification into IT Management. Click through to get show reminders!

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monica cornetti

Low to No Tech Gamified Training with Monica Cornetti

Ivan Kuo02 mins

We often like to say that sometimes good design and creativity can trump technology, like in the case of Amy Baskin’s grammar olympics or David Hunter’s zombified geography curriculum. Most people want to use gamification solutions with fancy apps and SaaS solutions but what if you simply don’t have the resources? Monica Cornetti is a gamification expert specializing in using some creative designs for training purposes and we invited her to speak on our weekly Gamification Revolution webshow.

She walks us through her methods for low to no tech gamified training and shares her knowledge on:

  • Using story narratives for engagement
  • Using avatars without technology
  • Getting people excited to use no-tech solutions
  • 5 Step Solution to low-tech training
  • Measuring progress without tech

And much more! Watch her full interview with Gabe Zichermann below and be sure to watch Victor Manrique join on our gamification show this Thursday at 1PM ET:



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