June 13, 2026
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cisco social media training

How Cisco Drives Social Media Training with Gamification

Leslie Lau06 mins

At Cisco, we use gamification across a number of key programs. One program where we have extensively incorporated gamification techniques is our Social Media Training Program.

During the past two years, the Global Social Media Team at Cisco has invested in our Social Media Training Program. This program offers a unique opportunity for employees and contractors at Cisco to build their social media skillset. And the opportunity to leverage the skills they learn is manifold.

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brian burke

Gartner’s Latest Gamification Research for 2014 with Brian Burke

Ivan Kuo12 mins

Brian Burke is a Gartner analyst specializing in enterprise architecture and gamification. His research led to the infamous prediction stating “80% of gamification initiatives will fail by 2014 due to bad design” and Gartner thinks that prediction is still on track for 2014.

We wanted to get more information on this topic so we were lucky enough to have Brian Burke himself join our weekly Gamification Revolution webshow to discuss his observations on gamifying organizations, new research, and information on his upcoming book. Watch the following video to learn about

  • Transitioning from using gamification as a tactic into a strategy
  • How organizations can  go beyond just jumping on the gamification bandwagon
  • Using gamification to discover underlying business problems.
  • How have we seen organizations balance between fun mechanics and presentation for maximum work space efficiency?
  • And the evolving pathos around gamification in the enterprise

Check out the full video below and be sure to see our next episode this Thursday at 1PM ET featuring Monica Cornetti, an expert specializing in low-tech training gamification. Sign-up and get show reminders!



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gabe zichermann

Gabe’s Gamification Office Hours Review

Ivan Kuo01 mins

After a long hiatus going on a massive trip around the world for GSummit Global, Gabe Zichermann returns to our weekly Gamification Revolution show to give readers some updates on our online gamification certification courses and to answer some questions from the audience.

Learn more about:

  • How to find gamification-related jobs
  • Gamifying work “offline”
  • The potential danger of “over-gamifying” and desensitizing users
  • The danger of making systems too fun and distracting
  • Approaching CRM gamification

Check out the full video below and be sure to watch the Gamification Revolution every Thursday at 1 PM ET. Catch Gartner Analyst Brian Burke this week to discuss his finding and research on gamification future and ask him questions.

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nir eyal

The Ethics and Tenants of Habit-Forming Design with Nir Eyal

Ivan Kuo01 mins

Speaker, author, entrepreneur, and GSummit Alumnus Nir Eyal joined us last week on the Gamification Revolution weekly webshow and discussed some of the ideas he presents in his Hooked Model on creating habit-forming designs. We review Nir’s thoughts on the ethics of creating these designs, the emotive effect of engaging experiences, and how the evolution of technology evolved user-experiences. Watch the full interview below:



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If you’re interested in learning about Nir’s work, you can visit his blog at NirAndFar.com

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Top Gamification Co Staff Articles in 2013

Ivan Kuo03 mins

As one of the main writers for Gamification Co, I speak for all of us when I say it is paramount for us to provide the most unique and interesting content as it pertains to the world of gamification. We want to find the most unique, entertaining, and educational content out there and these five stories were your top favorites. Read on for stories about gamified masturbation, Foursquare’s removal of gamification, fashionable raptors, Tel-Aviv’s #1 taxi drivers, and job opportunities in gamification.

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gamification op-ed

Top Gamification Op-Eds for 2013

Ivan Kuo04 mins

Some of our best content has come from guest writers within the gamification community. When it comes to great content, nothing beats real field experience and industry passion to really start and fuel the conversation at large. Read on through to read expert pieces on design and deep industry analysis from experts around the world, including pieces on gamification’s future, a guide for gamifying goals, and the real effect of making badly design gamification systems.

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amy baskin

Low-Tech Gamification for Students with Amy Baskin

Ivan Kuo01 mins

Educators are some of the hardest working people out there with some of the lowest budgets to do their jobs right. It takes ingenuity, creativity, and passion to achieve real engagement with students, which is why Amy Baskin’s Grammar Olympics and other game concepts for grammar really demonstrate the power of fun for teaching.

We invited Amy to come on our weekly webshow to tell us more about what she’s been up to and she shares some of her secrets and successes from her gamified endeavors. Check out the full video below for the interview



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Be sure to join us this Thursday at 1 PM ET as Nir Eyal comes on to talk to us about designing habit-forming products. RSVP and sign-in to chat and join the conversation!

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knack wasabi waiter

How Playing Games Can Discover True Talent

Ivan Kuo12 mins

Recruiting games are some of the most exciting applications for gamification today. We’ve seen it applied everywhere from the Air Force to big data analytics startups and now a new company has emerged to create games for talent discovery.

Knack is a startup that deeply believes in the mantra “you are how you play” and makes casual games to unveil player traits, soft skills, and behavioral qualities.

Essentially — the games by Knack serve as a medium for behavior observation and will pair you with appropriate recruiters and companies based off your revealed traits.

We invited Knack founder Guy Halfteck to join our Gamification Revolution show to explain the company’s vision and what Knack is capable of. Watch the video below for the full interview.



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If you’re interested in trying out these games, check out Knack.it to request an invite.

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gsummit global webinar

Using Gamification to Attract Wide Audiences – GSummit Global Webinar

Ivan Kuo31 mins

Every marketer wants to know: how can I get my audience to do “X” ? In our third GSummit Global Webinar we brought in Karl Dunn (TBWA), Adam Penenberg (PandoDaily) and Jeff Hawley (Yamaha) to discuss their respective observations on audience engagement in this one hour session.

Moderated by yours truly, the following webinar is our third and final webinar of our GSummit Global Webinar series. Webinars for Employee Engagement and Consumer Engagement are also available at their respective links. 

If you want more GSummit Global action, our final event on the tour is taking place at Sao Paulo, Brazil on January 15, 2014.

Join us for our last stop until GSummit 2014!  

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gartner hype cycle

Gartner: 80% of Poorly Designed Gamification Initiatives Still on Track to Fail by 2014

Ivan Kuo25 mins

It’s been nearly a year since we’ve first heard Gartner’s prediction on how “80 Percent of Current Gamified Applications Will Fail to Meet Business Objectives Primarily Due to Poor Design” was first uttered and CMSWire recently did a follow up with Gartner’s Brian Burke to see if they’re still sticking with this statement.
Their response? It’s still on track.

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stella grizont

Using Happiness for Engagement with Stella Grizont

Ivan Kuo12 mins

Stella Grizont, Founder of woopaah! has been a Gamification Co regular and prominent GSummit speaker on the topic of positive psychology and happiness.

We were lucky enough to grab her to join our latest webshow to dive further into the science behind happiness and how a positive focus on psychology can have a significant impact on engagement.

She states:

“If you want others to be engaged, how can you embody that? Happiness.”

Watch the full video below for the full interview and be sure to catch our next guest this Thursday with Guy Halfteck,  the CEO and Founder of Knack, a company dedicated to using games in order to discover our full talents.



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As a special offer for all our readers, Stella Has been kind enough to offer a 50% code for her newest course on UDemy on The Science of Happiness: Hacks & Skills to Flourish.

Use code GABE for a discount on her online class!

Remember to check our channel every Thursday at 1PM ET for a new guest on the Gamification Revolution webseries and more great content like this.

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employee engagement webinar

How the Experts Use Gamification for Employee Engagement – GSummit Global Webinar

Ivan Kuo11 mins

A few weeks ago, we had a live webinar for GSummit Global that focused on achieving customer engagement with gamification. Today, we’re going to shift gears and take look at how prominent experts Phaedra Boinodiris (IBM), Ryan Mizusaki (Delta), and Ross Smith (Microsoft) have approached gamification as a means of motivating and training their staff.

Moderated by Gabe Zichermann, the following webinar is part 2 of 3 of our GSummit Global Webinar series, so stay tuned for our final webinar early next week.

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